BigCommerce kontra Shopify: Kompleksowe porównanie platform e-commerce

BigCommerce vs. Shopify: A Comprehensive Comparison of Ecommerce Platforms

  1. Introduction
  2. Pricing
  3. Payment Processing
  4. Online Marketplace Integrations
  5. Scalability
  6. SEO Capabilities
  7. Security
  8. Customer Support
  9. Comparison of Additional Features
  10. Conclusion

Introduction

Choosing the right ecommerce platform is crucial for the success of any online store. In this comprehensive report, we will compare two popular ecommerce platforms: BigCommerce and Shopify. Our objective is to provide an in-depth analysis of these platforms, focusing on key factors such as pricing, features, payment processing, online marketplace integrations, scalability, SEO capabilities, security, and customer support. By the end of this report, you will have a thorough understanding of the similarities and differences between BigCommerce and Shopify, helping you make an informed decision for your ecommerce business.

Pricing

When it comes to pricing, both BigCommerce and Shopify offer different plans to cater to various business needs. BigCommerce offers a "Standard" plan starting at $29 per month when billed annually, while Shopify's "Basic" plan also costs $29 per month when billed annually. However, it's important to note that the pricing structures of these platforms are not identical, and there are additional factors to consider when evaluating the true cost of each platform.

Payment Processing

In terms of payment processing, BigCommerce offers discounted rates through its integration with PayPal by Braintree. The rates start at 2.59% plus 49 cents per transaction. On the other hand, Shopify has its own payment gateway called Shopify Payments, which charges a standard rate of 2.9% plus 30 cents per transaction. It's worth mentioning that if you choose to use a different payment processor on Shopify, additional fees of 2% for the "Basic" plan may apply.

Online Marketplace Integrations

Both BigCommerce and Shopify offer integrations with popular online marketplaces to expand your reach and drive sales. BigCommerce integrates with Google, Facebook, Instagram, TikTok, Amazon, Walmart, eBay, Wish, and Mercado Libre. Shopify provides native integrations with Facebook, Instagram, TikTok, YouTube, and Google, but requires an app for Amazon integration, which offers both free and paid plans. It's worth considering the specific online marketplaces that are important for your business and evaluating the ease of integration offered by each platform.

Scalability

Scalability is a crucial factor to consider when choosing an ecommerce platform, as it determines your ability to grow and expand your business. BigCommerce is designed to scale with your business, supporting up to 600 SKUs (stock keeping units) per product and 250 options. Shopify, on the other hand, has API call limits, allows a maximum of 100 SKUs per product, and only supports three options per product. If scalability is a priority for your business, BigCommerce may be the more suitable platform.

SEO Capabilities

Search engine optimization (SEO) plays a critical role in driving organic traffic to your online store. BigCommerce offers fully customizable, optimized URLs, access to edit robot.txt, and a content delivery network (CDN) out-of-the-box. These features allow you to optimize your store for search engines and improve your website rankings. In comparison, Shopify lacks some of these advanced SEO capabilities and relies on third-party apps for similar functionality. If SEO is a priority for your business, BigCommerce may offer more robust built-in SEO features.

Security

Security is of utmost importance for any ecommerce business. Both BigCommerce and Shopify are PCI DSS 3.2 certified at Level 1, providing protection against data theft and fraud. However, there are some differences in terms of security management. BigCommerce provides automatic updates and maintenance, ensuring that your store is always on the latest version and protected against potential security vulnerabilities. Shopify may require certified developers for updates, which can add an extra layer of security and expertise.

Customer Support

Having reliable customer support is essential for any ecommerce business. Both BigCommerce and Shopify offer 24/7 customer support through multiple channels. BigCommerce prides itself on fast, U.S.-based support with short wait times and high issue resolution rates, providing high levels of customer satisfaction. Shopify also offers round-the-clock support, but the quality and response times may vary. It's important to consider the level of customer support that you require for your business and evaluate the track record and reputation of each platform.

Comparison of Additional Features

When considering other features, it's important to evaluate your specific business needs and priorities. Here are some additional factors to consider:

  • App Store vs. Built-In Tools: Shopify relies heavily on its app store, offering users a vast library of over 8,000 paid and free third-party apps. These apps allow you to enhance and customize your online store with specific features. BigCommerce, on the other hand, provides a comprehensive suite of built-in tools, eliminating the need for extensive app usage.

  • Learning Curve: Shopify's user-friendly interface and simplified dashboard result in a shorter learning curve, making it a suitable choice for beginners. BigCommerce, with its more extensive built-in tools, may require more time and effort to master but offers advanced features and scalability benefits.

  • Free Trials: Both BigCommerce and Shopify offer free trials, allowing you to test and evaluate the platforms before committing. These trials provide an opportunity to explore features, assess user-friendliness, and evaluate overall performance to make an informed decision.

Conclusion

In conclusion, the choice between BigCommerce and Shopify depends on various factors specific to your business needs. BigCommerce offers more built-in features, lower total cost of ownership, advanced SEO capabilities, enhanced security, and excellent customer support. It also provides flexibility with your choice of payment processor and allows setting up multiple storefronts. Shopify excels in its app store ecosystem, scalability for unlimited sales, and features like extensive inventory management and in-house point-of-sale software. Carefully evaluate your business requirements, growth expectations, and long-term goals before making a decision.

Additional Sections: There are no additional sections required based on the provided sources.

Sources:

  • Forbes. (n.d.). A Comprehensive Comparison of Shopify and BigCommerce for Building Online Stores. Retrieved from [source url]
  • BigCommerce. (n.d.). BigCommerce vs Shopify: A Comprehensive Comparison of Ecommerce Platforms. Retrieved from [source url]
  • NerdWallet. (n.d.). BigCommerce vs. Shopify: A Comprehensive Comparison for E-Commerce Business Owners. Retrieved from [source url]

APA Format: Forbes. (n.d.). A Comprehensive Comparison of Shopify and BigCommerce for Building Online Stores. Retrieved from [source url]

BigCommerce. (n.d.). BigCommerce vs Shopify: A Comprehensive Comparison of Ecommerce Platforms. Retrieved from [source url]

NerdWallet. (n.d.). BigCommerce vs. Shopify: A Comprehensive Comparison for E-Commerce Business Owners. Retrieved from [source url]

Cart

Your cart

Close

Your cart is currently empty.

Total