The best Shopify apps for your clothing store are the ones that will help you attract customers, sell your products, and retain your customers.

You see, the apparel industry is a very competitive one. It is the most popular category in Shopify – with more than 520,000 online stores to date (Store Leads). That’s why if you’ve chosen this industry, you must be ready for a very competitive battle.

One way to equip your clothing store with the necessary tools is by using some crucial apps that will help you convert online visitors into lifetime customers. 

For that, we’ve put up a list of the most crucial apps for clothing stores that you should consider using if you want to up your chances of succeeding in this business.

Let’s get started.

Why Use These Apps For Clothing Stores? 

There is no doubt that Shopify is a very capable ecommerce platform with a proven track record in helping fashion entrepreneurs establish successful Shopify clothing stores.

But as capable as Shopify is, some features don’t come with it out of the box. That’s where you’ll need apps to boost your clothing store’s ability to convert sales. 

Think of it like a marathon runner. Sure, he can run fast. But he cannot run far without the proper shoes, gear, hydration packs, and nutrition. Shopify is the marathon runner, and the shoes, gear, hydration, and nutrition are your online clothing store apps. 

Benefits Of Using These Best Shopify Apps For Clothing Store

Here are some of the benefits of using apps for your apparel business:

Increased Conversion Rates
Shopify apps can help you optimize your store to enhance user experience and turn more visitors into customers. Hence, boosting conversion rates, and positively affecting your bottom line.

Enhanced User Engagement
Purpose-made Shopify apps will help you implement strategies such as personalized recommendations and targeted messaging to keep users engaged with your brand.

Improved Customer Retention
Relative to keeping customers engaged, Shopify apps designed to nurture existing customers could help your clothing store retain them. Thus, lessening your expenses in acquiring new customers.

Streamlined Checkout Process
Shopify already has a streamlined checkout process with its latest one-page checkout. To make purchasing more efficient for your customers, you can install apps that enable them to do a one-click checkout. No unnecessary friction.

Data-Driven Decision Making
Utilizing analytics and A/B testing apps will help you make intelligent decisions that will be beneficial to the short-term and long-term goals of your clothing business.

Don’t have a Shopify store yet? Get to know the fees using this Shopify pricing calculator

13 Best Shopify Apps To Boost Online Clothing Stores

Now that we’ve explained the essential benefits of using some apps on your online clothing business, let us now talk about the specific apps that you should consider using. 

Here’s the list:

1. PageFly: For Branded Product Pages


Price: Starts at $24 per month. Free to install.

Rating: 4.9 out of 5 (9400+ reviews)

The first one on our list is a Shopify app that can help you build spectacular pages for your online clothing store.

In all online stores, first impressions are extremely important. Especially when you are in the clothing business – where you sell style. Thus, the style must also be shown on your storefront.

According to WebFX, 94% of first impressions are related to your website’s design, and that it is paramount to a business’s overall brand. 

Therefore, if you want to create an impression that would make your online store memorable, start with designing your homepage that reflects your brand identity. 

And you can implement any design that you want using PageFly.

Key Features:

  • PageFly has more than 100 templates that you can use for your homepage, product pages, and virtually any page on your shop.
  • It has a user-friendly, drag-and-drop interface that lets clothing store owners easily achieve any design that they want to implement. It is also compatible with any type of Shopify theme.
  • All designs are responsive on any type of screen and the app itself is lightweight (it won’t slow down your store’s speed).

Trivia: Did you know that you can create a custom logo for your online clothing store for free? You can do that with Hatchful Shopify.

2. Trendsi: For Fashion Dropshipping


Price: No monthly fees. Free to install.

Rating: 4.9 out of 5 (2900+ reviews)

Read more: Trendsi: The Best Fashion Dropshipping App? [In-Depth Review] 

Dropshipping is a very popular fulfillment method in ecommerce as it does not require a huge upfront capital investment. Instead, all you need is a Shopify store and you can integrate it with dropshipping apps like Trendsi.

84% of ecommerce retailers cite that the biggest barrier to starting their dropshipping business is securing a good supplier (Abdalslam). Thus, it is important to do your research before committing to one.

We’ve done this research before and we found out that Trendsi is a legit supplier for clothing store owners. And if you want to find the best clothing products to sell on your online store, you might want to give it a try.

The good thing here is that Trendsi is free to install. Thus, you can browse their catalog without any monetary commitment.

Key Features:

  • Trendsi is a reliable dropshipping supplier for clothing stores. They have products sourced from the US and other parts of the world.
  • Wide selection of clothing products especially for women.
  • They support branding efforts with custom packaging, private labeling, and branded invoices.

3. Printful: For Print-On-Demand Clothing Stores


Price: Starts at $24.99 per month. Free to install.

Rating: 4.8 out of 5 (5200+ reviews)

If there’s one thing Trendsi is missing, it’s print-on-demand or POD. POD is a type of dropshipping where you only print your designs when an order is placed. 

This is very popular amongst clothing stores as it minimizes the need to stock up large inventories per shirt design. This also means that you can have a healthy cash flow as you won’t have any capital sleeping on products in a warehouse. 

According to Printful, the top trending print-on-demand products in 2023 are hoodies, sportswear, premium t-shirts, eco-friendly products, hats, stationery, wall art, phone cases, drinkware, and bags.

Therefore, if you want to sell your designs in your Shopify clothing store, we highly suggest that you take Printful for a spin and see how it will work out for you.

Key Features:

  • Printful has an easy-to-use design tool that lets you implement your unique designs right at your dashboard.
  • They use high-quality products that you can sell for higher profits.
  • Custom branding.

4. Docify: For Fashion Blogging


Price: Free

Rating: It’s a new app. No ratings yet.

Docify is a newly released app that has a very unique selling proposition – making it compelling to include in this list. Ecommerce entrepreneurs know that the process of writing a blog is tedious. First, you need to write it in Microsoft Word or Google Docs, and then you copy and paste it into your CMS before publishing. 

That process sometimes screws up the format. Docify solves this problem by seamlessly transforming your Google Docs files into precise HTML format – preserving the format of everything that’s in the document. 

In a research conducted by Demand Metric, they found out that companies with blogs produce an average of 67% more leads per month compared to those that don’t blog. Also according to the same source, 60% of people are inspired to seek out a product after reading content about it. 

Therefore, if you are planning to publish a fashion blog, or written content related to your niche, Docify is a tool that you should use. Did we mention that it’s free?

Key Features:

  • Streamlined process: converts Google Docs content into optimized HTML so you can migrate them to your CMS in one click.
  • Helps online clothing stores save time in their entire blogging process.
  • Unrestricted use for free.

5. UpPromote: For Word-Of-Mouth (Affiliate) Marketing


Price: Starts at $29.99 per month. Free plan available. 

Rating: 4.9 out of 5 (3100+ reviews)

Affiliate marketing is a very potent strategy that helps fashion stores compete in a cut-throat niche. The reason for that is that this strategy helps brands get in front of their target customers through brand ambassadors (affiliates) that already have clout in the same industry.

A good 65% of retailers see up to a 20% increase in yearly revenues through affiliate marketing. Nearly 60% of merchants make $5 million or more, showing a lot of revenue potential with good affiliate marketing strategies (Demand Sage).

The numbers speak volumes as regards the huge impact of a proper affiliate marketing strategy. And that’s why if you want to fast-track your success, you’d want to use a Shopify app that’s designed to automate the process for you. Hence, UpPromote.

Key Features:

  • Customize all affiliate-related aspects of your website to match your brand.
  • You can create various types of rewards and promos to your existing customers to entice them to promote your brand. Hence, making them your brand ambassadors.
  • Automates the entire affiliate process and tracking of referral codes.

6. Judge.Me: For Building Trust & Credibility


Price: Starts at $15 per month. Free plan available.

Rating: 5 out of 5 (23800+ reviews) is undoubtedly an established name in the field of product reviews. Just take a look at its reviews in the Shopify app store.

According to Global Newswire, 95% of customers read online reviews before buying a product online. Thus, making an essential Shopify app that must be in your list. 

You see, the main barrier between customers and clothing stores is the fact that customers can’t physically feel and touch your products. And the only way to prove to them that your products are indeed worth purchasing is by showing the testimonials of your previous customers.

This bears more weight than any other piece of marketing copy that is written by you.

Key Features:

  • The most popular and widely used Shopify app for product reviews – speaks volumes regarding its capabilities. 
  • Lets fashion stores display star ratings, product reviews, trust badges, and reviews carousel.
  • Fetch legitimate reviews from your customers by sending them automated email review requests using this app.
  • All reviews can be shared on social media accounts, rich snippets, and Google Shopping.

7. Avada SEO: For More Organic Store Visitors 


Price: Starts at $34.95 per month. Free plan available.

Rating: 4.9 out of 5 (6200+ reviews)

If you’ve been running a website for quite some time, you must have heard SEO a bunch of times already. And if you haven’t implemented it yet on your online store, you’ve missed out on a handful of sales opportunities. 

But it’s not yet too late as you can always start optimizing your Shopify store today. 

In simpler terms, optimizing your online store makes it visible whenever users search for something related to your store. SEO is a tried and tested strategy and seasoned marketers swear by it. 

In the world of online businesses, about 33% of traffic to ecommerce sites comes from organic search (Wolfgang Digital).

Appearing on organic searches means that your website gets exposure to your target customers even if you are not running any ads. SEO is more of a long-term strategy. So, you should start using an SEO Shopify app like Avada.

Key Features:

  • Enables you to optimize your website to appear on local searches. 
  • Automated SEO audits of crucial pages of your clothing store to ensure that everything runs fine. 
  • Detects broken links so you can fix them before your website misses out on organic traffic.

8. Krtbite: For Back-In-Stock Alerts 


Price: Starts at $5 per month. Free plan available.

Rating: 5 out of 5 (1400+ reviews)

Selling should not stop when your sought-after products run out of stock. Don’t leave your customers hanging. Instead, reassure them that when stocks have been replenished, they’d be the first ones in line – that’s how customer care works. And that’s how you retain your customers. 

You see, when you’ve sold out your products, your potential customers could easily abandon your website and search Google for the same product. 

Although you can’t prevent that from happening, back-in-stock notifications could keep your customers engaged with your brand. It also gives them something to look forward to. And when you’re back in stock, they’d be ready to spend their cash on your online store. 

This is why the Krtbite Shopify app is crucial. Especially if you are selling products in limited quantities.

Key Features:

  • Automated back-in-stock alerts via emails and SMS.
  • Can help you grow your mailing list once customers leave their emails for restock notifications.
  • Excite your customers with price drop alerts.

9. PushOwl: For Abandoned Cart Recovery


Price: Starts at $19 per month. Free plan available.

Rating:  5 out of 5 (2800+ reviews)

According to Baymard Institute, almost 70% of shoppers abandon their carts. Just imagine that. 7 out 10 potential buyers leave your store just when they’re about to pay. Ouch!

That’s thousands in lost revenues. Nobody wants that. Yet, it happens. And that’s normal in ecommerce. However, there are ways to potentially recover a percentage of those sales before they are lost forever. 

That is what the PushOwl Shopify app is for – recovering abandoned carts with persistence using push notifications. That way, your customers are reminded of their impending purchase even after they leave your clothing store.

Key Features:

  • Grow your emailing list with native opt-in.
  • Easily create a web push campaign so you can recover potential sales from abandoned carts.
  • Analytics to understand customer behavior and cart details to craft better marketing efforts.

10. Yotpo: For Email Marketing


Price: Starts at $19 per month. Free plan available.

Rating: 4.9 out of 5 (6800+ reviews)

Email marketing is yet another important part of running an online clothing business. With the widespread use of social media apps and a bunch of other advertising tactics, you might think that emails have lost their charm. 

Au contraire, emails are still relevant. And they can still be effectively used to increase your conversion rates in a lot of different ways, such as:

  • Customer acquisition
  • Customer retention
  • Customer win-back
  • Promo announcements
  • Product alerts
  • Loyalty programs
  • And a lot more!

That’s how useful emails are. In fact, 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention (OptinMonster).

Therefore, the Yotpo Shopify app is worth serious consideration.

Key Features:

  • Create and run powerful email and SMS campaigns backed up by your customer data to ensure efficacy or efforts.
  • Hyper-targeted campaigns to engage the right people.
  • Supports A/B testing of email and SMS marketing efforts.

11. Vibe Shoppable Instagram Feed: For Selling On Your Instagram Page

Vibe Shoppable

Price: Starts at $6 per month. Free plan available. 

Rating: 4.8 out of 5 (15+ reviews)

We’re pretty sure that you have an Instagram account and you’re following other fashion brands to inspire your business. And you might be wondering, how in the world are they leveraging the platform to drive customers into their clothing stores?

Well, aside from the usual brand awareness and social media promotions, Instagram can now be integrated with your Shopify store so that your posts lead your followers directly to your products.

And this can be possible by using a Shopify app called Vibe. This app seamlessly integrates with your online store so you can create shoppable posts by tagging products in your photos and reels that will allow your customers to shop without leaving Instagram.

In research by Emarketer, 73% of teenage respondents in the US say that Instagram is the best way for brands to reach them about new products or promotions. In another research by OmniCore Agency, 50% of surveyed active users turn to Instagram weekly for shopping. 

Therefore, you can find massive sales opportunities for your clothing store if you use this app.

Key Features:

  • Make your Instagram feed a money-making machine by tagging shoppable products
  • Customizable post and reel layouts 
  • Live chat support.

12. Hulk Product Options: For More Product Variants & Enhanced Customer Experience

Hulk PO

Price: Starts at $10 per month. Free plan available.

Rating: 4.7 out of 5 (1700+ reviews)

Adding product variants allows your Shopify customers to have a comprehensive view of all the possible options for your products. Variants include colors, sizes, personalized designs, and more. 

In some cases, product variants can also act as upsell strategies as you can charge more for customizations. Thus, you can increase your customers’ average cart value. And if properly executed, you’d be making more money than you ought to on each of your products. 

Hulk Product Options is the best app to do that job for you. It’s not just a variant Shopify app, it can also act as a product bundler for cross-selling. 

All in all, it’s a great addition to the apps that you should be using – especially if you are in the POD apparel business.

Key Features:

  • Unlimited ways to make your products customizable.
  • Supports express checkout as it is compatible with the Buy Now button on Shopify.
  • Give your customers more control over their choices by allowing them to upload an image of how the custom product should look.

13. Intelligems A/B Testing: For More Effective Decisions


Price: Starts at $99 per month.

Rating: 4.8 out of 5 (70+ reviews)

Starting a clothing brand on Shopify does require some elbow grease but it is doable. However, growing a clothing brand is a different story.

You see when your brand starts to grow, such as when you start shipping to other countries, you’re going to be dealing with different cultures. Thus, it would require a different approach. 

The only problem is, you won’t know the best approach unless you try. This is where AB testing apps like Intelligems come in handy. AB testing or split testing lets you run two different versions of your site on a specific set of audiences so you can measure which approach is best. 

It’s a lot of work for a new brand. And that’s why the final one in our list of apps for clothing stores is recommended only for growing brands – who have the resources to run AB tests.

According to VWO, successful AB testing can bring a 50% increase in the average revenue per unique visitor for ecommerce sites. 

In simpler words, successful AB testing offers a lot of potential revenues. So you want to keep this in mind for when your clothing store starts to grow.

Key Features:

  • AB any element of your website that impacts your revenues, such as: themes, imagery, copy, content, landing pages, and more.
  • You can also split-test product prices and shipping rates to figure out the optimal profit margin.
  • 100+ metrics that will help you boost your fashion brand.


That concludes our list of the best apps for clothing stores. Before we end this article, we have some final words for you. 

Running an online clothing store (or any type of online business for that matter) requires patience, commitment, and planning. Thus, you should not expect your online store to magically make more sales after installing any of these apps. 

The truth is, no Shopify app can replace planning and a well-thought marketing strategy. So, to make the most out of the money that you spend on running your store, make sure that you have a proper business plan and marketing strategy in place.

After that, find the app that will help you accomplish your goal of becoming a successful clothing store.


1. Is Shopify good for clothing business?

Shopify is a great platform for a clothing business. There are more than 520,000 live Shopify stores in the apparel industry as of 2024 (Store Leads).

2. What apps to use with Shopify?

The apps that you need to use on Shopify depend on the niche you’re in. However, there are some highly recommended apps that you should use regardless of your industry, such as:

  • PageFly - custom page builder
  • - product reviews
  • Avada SEO - for optimized web pages
  • Klaviyo - for email marketing
  • Vibe - for shoppable Instagram feeds
  • And more.

3. Is Shopify worth it for a small business?

Shopify is worth it for both small and large businesses. Small businesses can start with the Basic Shopify plan for only $39 per month. To give you time to prepare your online store, new Shopify stores only pay $1 for the first three months and you get to enjoy the features of a robust ecommerce platform.