Ecommerce upselling is possibly the easiest way to increase your store’s sales…
With virtually no extra work.
Just look at these stats:
- Upselling increases revenue by 10-30% on average.
- 70-95% of revenue comes from upsells and renewals on average (for companies who offer them).
- Upsells are 68% more affordable than acquiring a new customer.
Today, I’m going to show you exactly how to use product upselling to increase your sales by at least 10% almost overnight. Let’s dive in!
What is Ecommerce Upselling?
Upselling is basically the act of offering your customers a better (more costly) thing when they add a product to their cart or reach the checkout page (i.e. “Upselling” them to buy more and increase your average order value).
Here’s a visual:
When somebody clicks on a sack of coffee, you can update or “upsell” them to a bigger sack of coffee for just $3 more. That’s a pure upsell.
What is Ecommerce Upselling?
It’s a very similar cousin to eCommerce upselling. It has the same goal — increase average order value — but it does so by selling an additional, usually complementary, product. Like this:
Instead of upgrading to a bigger or better version of the same product, you’re now adding an additional product (coffee filters) to the cart.
>Here’s how they compare:
So, why would you want to do such a thing? Let’s talk about it.
THE JUICY BENEFITS OF UPSELLING PRODUCTS
- Leads
- Profits
- Revenue
- Average Order Value per customer
- Customer Lifetime Value
Optimizing Your Upsell and Cross-Sell Opportunities In Shopify
Now that you know all of the benefits you can reap by partaking in upselling and cross-selling, how can you optimize the way your business does it?
Automate it. 😁
Manual sales processes can make for lost opportunities, especially when it comes to inexperienced or new salespeople. hat’s because manually entering your upsell and cross-sell items makes it impossible to scale and gives you no insight into your customer’s browsing behavior (meaning you can’t serve personalized recommendations).
Here are a few ways to optimize your Shopify store for Upselling & Cross-selling techniques
- By adding ClickFunnels to Shopify
- By installing Conversio subscription form
- By upselling products on Checkout Page
- By displaying a Reorder button on your Shopify MyAccount Page
We’re ready to help 🤗
Collaborate with our exceptional Shopify developers to set your business up and running like never before.
We are able to help you build a custom strategy to create upsells in your Shopify store utilizing our team of IN-HOUSE experts. With that said, why don’t you take a walk through our Upselling setup services.
