收入策略的轉變：出版商超越訂閱
The Shift in Revenue Strategies: Publishers Move Beyond SubscriptionsTable of Contents Introduction The Declining Dominance of Subscriptions Exploring New Revenue Frontiers The Implications for Publishers and Marketers Looking Ahead: The...
2024年廣告科技併購活動的關鍵驅動因素
Navigating the Future: Key Drivers of M&A Activity in Ad Tech for 2024Table of Contents Introduction The Resurgence of M&A in Ad Tech: Setting the Stage Unraveling the Drivers of...
革新網站實時搜索：出版商如何融合AI聊天機器人以提升用戶體驗
Revolutionizing On-Site Search: How Publishers are Integrating AI Chatbots to Enhance User ExperienceTable of Contents Introduction Why the Shift to AI Chatbots for On-Site Search? Enhancing Reader Engagement and Experience...
應對零售媒體的快速增長：成功策略
Navigating the Rapid Growth of Retail Media: Strategies for SuccessTable of Contents Introduction The Golden Age of Retail Media The Challenge of Saturation Strategies for Standing Out The Road Ahead...
航向變革：媒體公司如何適應新的收入模式
Navigating the Shift: How Media Companies are Adapting to New Revenue ModelsTable of Contents Introduction Semafor's Blueprint for Success Beyond Semafor: A Media Industry in Transformation Conclusion: Embracing Change and...
