航越風暴:廣告業界中的數據之爭
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在注重隱私的世界中,出版商如何擁抱第一方數據
Navigating the Shift: How Publishers Embrace First-Party Data in a Privacy-Focused WorldTable of Contents Introduction The Catalyst of Change: Google's Privacy Sandbox First-Party Data Takes Center Stage Subscription Models and...
應對變革:如何提升受眾參與度與認同感,並解決身份驗證問題
Navigating the Shift: How Publishers Are Enhancing Audience Engagement and AuthenticationTable of Contents Introduction Incremental Authentication and Its Value The Art of Persuasion: Encouraging User Sign-Ups Seeking Balance: Asking vs....
多芬在市場行銷中的人工智慧倫理岔路口:鼓舞行業反思
The Ethical Crossroads of AI in Marketing: Dove's Bold Stance Sparks Industry ReflectionTable of Contents Introduction Dove's Pledge Against AI: A Stand for Authenticity The Rise of Authenticity in Marketing...
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