電視和流媒體廣告預售市場的不斷演變動態
The Evolving Dynamics of the TV and Streaming Advertising Upfront MarketTable of Contents Introduction The Context: An Adjusting Marketplace Strategy Adjustments: Towards Flexibility and Agency-Level Commitments Looking Ahead: The Future...
航向前瞻市場：廣告主和行銷人員的策略和趨勢
Navigating the Upfront Market: Strategies and Trends for Advertisers and MarketersTable of Contents Introduction The Shift to Streaming The Upward Trend in Upfront Spending Role of Measurement Providers in the...
斯納普的戰略舉措：改變廣告投放方式以吸引廣告商
Snap's Strategic Play: Transforming Ad Offerings to Entice AdvertisersTable of Contents Introduction Snap's Revitalized Advertising Strategy Snap Against the Competition Conclusion: A Promising Horizon or a Steep Hill to Climb?...
引領未來：生成式人工智慧如何轉變搜尋和SEO策略
Navigating the Future: How Generative AI Transforms Search and SEO StrategiesTable of Contents Introduction The Dawn of a New Era in Search Beyond Keywords: The Shift to Natural Language and...
電通戰略重組：廣告領域的新成長黎明
Dentsu's Strategic Restructure: A New Dawn for Growth in the Advertising RealmTable of Contents Introduction The Genesis of Transformation Unlocking Value with Merkury for Media Leadership and Vision: A New...
