Tuckernuck Boosts Holiday Conversions 304% With MNTN Performance TVTable of ContentsIntroductionThe Challenge: Standing Out in a Busy SeasonLeveraging Connected TV (CTV) for ImpactCrafting a Seasonal Advertising StrategyThe Power of Seasonal Ad CreativeMeasuring SuccessConclusionFAQsIntroductionImagine navigating the crowded holiday season as a retail brand, with each competitor vying for the same slice of consumer attention. Amidst the flurry of holiday advertising, one brand, Tuckernuck, managed to stand out and boost their holiday conversions by a staggering 304%. How did they achieve this impressive feat? This blog post delves into Tuckernuck’s strategic use of MNTN Performance TV in partnership with digital marketing agency El Toro Interactive. By the end of this article, we'll uncover the specific methodologies, tactics, and results that propelled Tuckernuck to holiday success.The Challenge: Standing Out in a Busy SeasonThe winter holidays represent a golden opportunity for retail brands due to the substantial spike in consumer spending. However, this period is equally challenging as brands are inundated with competing messages. Tuckernuck, an omnichannel lifestyle retail brand known for its unique apparel and gifts, faced the task of distinguishing itself to ensure consumers kept them top of mind for holiday purchases.To navigate this crowded space and drive substantial performance during Q4 2022, Tuckernuck required a scalable and effective advertising solution. Enter MNTN Performance TV.Leveraging Connected TV (CTV) for ImpactThe Shift to Multimedia AdvertisingHistorically, Tuckernuck relied on traditional advertising channels but aimed to elevate their strategy by incorporating video advertisements, especially focusing on the visually-driven holiday season. With MNTN Performance TV, the brand could run multiple concurrent CTV campaigns, leveraging high-impact visual elements that resonated deeply with holiday shoppers.Integration with LiveRamp and Data ProvidersA key to robust audience targeting was using MNTN’s integration with LiveRamp and other data providers. This approach helped Tuckernuck precisely target holiday-focused shopper segments, including online shoppers, luxury buyers, and deal hunters. By honing in on these specific groups, they maximized the relevancy and impact of their holiday advertisements.Crafting a Seasonal Advertising StrategyIncreasing the Budget for Greater ReachUnderstanding the importance of Q4, Tuckernuck decided to increase their CTV budget by 32%. This extension allowed them to reach a broader audience and build momentum ahead of critical dates like Black Friday and Cyber Monday.Maintaining Evergreen CampaignsIn the early part of Q4, Tuckernuck kept their evergreen Performance TV campaigns running. This not only maintained audience engagement but also laid a strong foundation for the more targeted holiday campaigns that followed in November. By nurturing their audience early, Tuckernuck ensured they were top of mind as the holiday shopping season intensified.Precision Audience BuildingFor their holiday campaigns, Tuckernuck used MNTN’s precision audience-building tools to create finely tuned segments. Through first-party data, they managed to re-engage site visitors who hadn't yet converted, maximizing their chance of turning interest into sales.The Power of Seasonal Ad CreativeTailoring Messages to Festive ThemesCentral to Tuckernuck’s success was the development of seasonal ad creatives that struck a chord with their audience. These video ads showcased festive attire in wintertime settings, effectively evoking the holiday spirit. Additionally, special promotions and discounts were highlighted, adding an element of surprise and delight for consumers.Flexibility in Campaign AdjustmentsMNTN Performance TV’s platform provided Tuckernuck the flexibility to adjust audience segments and ad creatives swiftly. This adaptability ensured that their campaigns remained fresh and highly relevant throughout the season, without disrupting overall progress.Measuring SuccessLong-Term Revenue ImpactBy using comprehensive in-platform reporting and integrating with Google Analytics, Tuckernuck monitored the performance of their CTV campaigns alongside other marketing channels. The result? A monumental 304% increase in conversion rate from the previous year.Enhanced Return on Ad Spend (ROAS)From Q3 to Q4 2022, Tuckernuck experienced a 56% increase in ROAS, demonstrating the financial efficiency of their CTV efforts. They also achieved a 26% reduction in cost per visit, underscoring the cost-effectiveness of their advertising strategy during peak shopping periods.ConclusionTuckernuck’s experience with MNTN Performance TV serves as a powerful case study in leveraging CTV advertising to drive significant business results, particularly during high-stakes periods like the holiday season. The strategic increase in budget, precise audience targeting, and creative flexibility all contributed to their impressive 304% boost in holiday conversions. These successful tactics didn't just yield immediate results; they also laid the groundwork for improved long-term marketing performance.By continuing to integrate CTV into their evergreen advertising efforts, Tuckernuck remains well-positioned to replicate and build upon their holiday success in future campaigns.FAQsWhat is MNTN Performance TV?MNTN Performance TV is a connected TV advertising platform designed to deliver high-impact video ads to targeted audiences, leveraging data integrations and precision audience-building tools.How did Tuckernuck use MNTN Performance TV for their holiday campaigns?Tuckernuck increased their CTV budget, maintained evergreen campaigns early in Q4, created targeted audience segments, and developed festive ad creatives to engage holiday shoppers effectively with MNTN Performance TV.What were the key results of Tuckernuck’s holiday advertising campaign?Tuckernuck saw a 304% increase in conversion rate, a 56% boost in ROAS, and a 26% decrease in cost per visit from Q3 to Q4 2022, showcasing the effectiveness of their CTV strategy.Why is seasonal ad creative important in holiday campaigns?Seasonal ad creative is crucial as it resonates with the audience's current mindset, incorporating festive themes and timely promotions, which enhances engagement and conversion rates.