Table of Contents
- Introduction
- How Does Marsello: Loyalty & Marketing Work?
- How Does Bold Memberships Work?
- How Much Does Marsello: Loyalty & Marketing Cost?
- How Much Does Bold Memberships Cost?
- Cost Analysis: Marsello: Loyalty & Marketing vs. Bold Memberships
- User Reviews & Customer Support Insights
- Conclusion
Introduction
Loyalty programs are far from just a fad – reports suggest they can boost customer retention by as high as 5%. In the realm of e-commerce, fostering loyalty is imperative. It's not just about driving sales but turning those one-time shoppers into repeat customers. To this end, luring apps have surfaced that help retailers create and manage loyalty and rewards programs. Marsello: Loyalty & Marketing and Bold Memberships are two such apps. Both have cemented their places in the Shopify marketplace by helping retailers create rich, rewarding experiences for customers.
How Does Marsello: Loyalty & Marketing Work?
Marsello: Loyalty & Marketing by Marsello is an integrated rewards and marketing platform that tailors its services for loyalty. Marsello's services range from a loyalty program to email & SMS campaigns, marketing automation, Google Review Manager, Social Scheduling, and more. For a food retailer, Marsello can be a great tool to garner customer loyalty. Offering shoppers points on every purchase or an exclusive discount for members pushes them to shop more. Meanwhile, email marketing can push personalized recommendations based on past purchases.
How Does Bold Memberships Work?
Bold Memberships is a membership app that allows you to build your very own membership program. The Showcase or conceal products, prices, pages, blogs and more depending upon the level of membership. With built-in recurring payments, you have all the power to strategize how you deliver content to your members. For instance, in a clothing store, you could have exclusive 'member-only' products not available to other visitors. Add in special pricing for members, and you'd have a solid system to encourage repeat business.
How Much Does Marsello: Loyalty & Marketing Cost?
What price would you put on customer loyalty? In Marsello's case, it's set at $135/month under its 'Marsello Pro' plan. It offers services including Email & SMS Campaigns, Marketing Automation, Google Review Manager, and more. Best suited for businesses of all sizes, this plan has no known hidden fees.
How Much Does Bold Memberships Cost?
Bold Memberships has a tiered pricing structure beginning at $9.99/month for 1-50 members and going up to $199.99 for 1001-5000 members, with a 1% transaction fee across all tiers. There's a plan for every business size, with no known hidden fees.
Cost Analysis: Marsello: Loyalty & Marketing vs. Bold Memberships
Looking at the pricing, Bold Memberships has a broader range of options depending on the number of members you have, starting at a lower price point. In contrast, Marsello's pricing is flat, making it a simple choice for businesses who want to maintain cost predictability. However, businesses need to weigh these costs against the features they deem necessary for their operations.
User Reviews & Customer Support Insights
Is Marsello: Loyalty & Marketing Good?
With an impressive 4.5-star rating from 365 reviews, Marsello has the accreditations of its users. It's safe to assume that many users appreciate the one-stop-shop nature of Marsello, offering a range of features like loyalty rewards, email marketing, and more under one umbrella.Is Bold Memberships Good?
Bold Memberships is not far behind, reflecting an average rating of 4.4 stars from 289 reviews. The flexibility of being able to conceal and showcase products to different tiers perhaps wins users over.Which App is Better according to users?
Though Marsello edges out Bold Memberships on the average rating and number of reviews, it's vital to examine which features are more relevant to your business than merely going by ratings.Integrations and Compatibility
Marsello: Loyalty & Marketing Integrations:
Marsello integrates with Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, Cin7, Heartland Retail, Klaviyo, Facebook and more.Bold Memberships Integrations:
Bold Memberships primarily integrates with Stripe, Custom & Wholesale Pricing, and Bold Loyalty Points.Our Top Recommendations For Your Store
While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:
SC Conjured Referrals
Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.
Hulk Mobile App Builder
Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.
Opinew Product Reviews App UGC
Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.
Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?
