Buy one, get one free promotion

BOGO, which stands for “buy one, get one free,” is one of the most common types of sale promotions. Putting two popular items on sale for a short time and at a lower price creates a sense of urgency that can help boost sales. It can get rid of stock, which is why BOGO deals are often called “self-liquidating” in business circles.

The best part is that these promotions don’t cost much and are made to bring in more. 

Let’s say you buy something for $3 and then sell it for $10. If you offer a 50% discount, selling just one item at the discounted price would earn you $2. If you provide a buy-get-one-free (BOGO) discount, you can sell one item for less than what you paid for two of them. In the end, you would make $4. If your ad got more people to buy that product, your profits would go through the roof.

Lifestyle discounts

Lifestyle discounts apply to a specific occupation, age group, or demographic—typically one associated with an ID. They are often accessible for: 

  • Teachers 
  • Students 
  • Veterans 
  • Seniors 

While you can provide these promotions throughout the year, certain months and days of the year are dedicated to a specific demographic; therefore, you should take advantage of these opportunities. For instance, September is an excellent month for back-to-school sales, whereas August is National Senior Citizens Day. Keep an eye on your calendar for these monthly marketing topics to organize your promotions in advance and maximize their effectiveness!

Vouchers and coupons

Coupons and vouchers can be distributed via email, your website, or printed items like product packaging, catalogs, etc. They’re a terrific method of showing appreciation to present customers and enticing them to stick with your business. 

A mystery coupon is a great approach to get customers excited about their next purchase. It’s not your typical discount, but it’s fun to use and makes customers feel like they’re part of the action.  

If you give it a shot, make the most of your efforts by developing a well-planned, multi-pronged campaign and landing page. Continue advertising sale items or your most popular products even after they’ve clicked through to see their discount to entice them further to use their coupon.

Loyalty program promotions

Customers can be highly motivated by rewards and loyalty programs, even if they wait to pay for them immediately. Here are a few strategies you may like to examine. 

You may double or triple loyalty points for a limited time, which can be a powerful incentive to purchase. You could even offer a “lump sum” of points to your loyalty program, encouraging customers to buy more than they would otherwise have.

Customers will feel closer to you if you offer loyalty programs through a mobile app because: 

  • Using the app will keep you interested all the time
  • Getting people to sign up for the app and loyalty program 
  • By giving customers helpful information
  • Making it easier for people to use a loyalty program’s perks 
  • Reward repeat customers. 

Different loyalty programs can be used depending on the goals of your mobile app, the people you want to reach, and the purpose of the loyalty program.