Table of Contents
- Introduction
- Icebreaker’s Vision for Digital Enhancement
- The Tailored Solution by Amblique
- Management and Process Optimization
- Success and Endorsement
- About Amblique’s Team Extension Service
- Conclusion
- FAQ
Introduction
Picture this: a New Zealand outdoor apparel brand renowned for its innovative use of merino wool, aiming to elevate its digital commerce game. This isn't just a fantasy but a reality for Icebreaker. To meet the growing demands of their tech-savvy customers, Icebreaker partnered with Amblique to enhance their online presence. But why is this significant? How did this partnership pave the way for Icebreaker’s eCommerce success? Read on as we delve into this intriguing collaboration.
The Icebreaker Transformation
Founded in 1995, Icebreaker has always stood out in the outdoor apparel industry, thanks to its commitment to sustainability and innovative use of merino wool. Their products are celebrated for their thermal regulation and odor resistance, making them a favorite among outdoor enthusiasts. Fast-forward to 2018, Icebreaker sought to heighten their digital commerce capabilities to stay competitive.
Amblique, a digital commerce consultancy with unparalleled expertise in Salesforce Commerce Cloud (SFCC), became Icebreaker's strategic partner. Let’s explore how this collaboration redefined Icebreaker’s eCommerce landscape and what makes it a compelling case study for brands looking to optimize their digital operations.
Icebreaker’s Vision for Digital Enhancement
In the rapidly evolving world of eCommerce, staying ahead requires constant innovation. Icebreaker envisioned a robust and seamless online platform to boost customer engagement and conversion rates. Their objective was clear: to enhance the user experience, ensuring smooth functionality and scalability.
However, the journey was fraught with challenges. Despite having a robust digital foundation, Icebreaker faced the daunting task of implementing extensive upgrades. This necessitated specialized skills, and thus, Amblique was brought on board to provide the augmented support required for this comprehensive transformation.
The Tailored Solution by Amblique
Amblique’s response to Icebreaker’s needs was a meticulously crafted solution, centered around dedicated team extension. Here’s a breakdown of how this strategy was deployed:
Dedicated Team Extension
Two highly skilled full-time developers, with deep SFCC expertise, were exclusively allocated to Icebreaker for six years. These developers seamlessly integrated with Icebreaker’s team, becoming an extension of their internal workforce.
Expertise and Best Practices
The developers brought in a wealth of SFCC knowledge, ensuring that every enhancement was innovative and future-proof. They adhered to the best coding standards which significantly improved the quality and maintainability of Icebreaker’s website.
Quality Assurance and Release Management
Robust quality assurance processes were implemented to uphold the highest standards of quality in every deliverable. Coupled with rigorous release management practices, this ensured that new features and updates were deployed smoothly, minimizing disruptions in the live environment.
Management and Process Optimization
The success of this collaboration was largely attributed to how effectively the teams managed their operations and communications. Here’s a closer look:
Efficient Development Team Setup
The development team was structured for optimal efficiency and responsiveness. They were prepared to handle business-as-usual tasks and any new project work swiftly. This agile approach ensured continuous improvement aligned with Icebreaker’s strategic goals.
Integrated Communication
Icebreaker adopted a direct management style, establishing their communication channels with the dedicated developers. This direct approach ensured developers were thoroughly integrated into Icebreaker’s internal processes and culture, enabling precise alignment with operational needs and strategic objectives.
Success and Endorsement
The partnership between Icebreaker and Amblique blossomed over six years, leading to substantial growth in Icebreaker’s digital commerce capabilities. This long-term collaboration proved to be both reliable and effective in meeting resourcing needs and achieving strategic goals.
End Result
The value derived from Amblique's dedicated support is aptly summarized by the positive turnaround in Icebreaker ANZ’s eCommerce performance. The tailored solutions and seamless integration of Amblique’s team significantly fostered Icebreaker's growth. It's a testament to how specialized, committed, and integrated technical support can unlock substantial value for an organization.
About Amblique’s Team Extension Service
Amblique isn’t just about providing manpower; their Team Extension Service is about enhancing capabilities and driving growth. Retailers can temporarily increase their headcount with Salesforce Commerce Cloud certified developers, making it easier to manage daily operations or handle peak periods.
Flexible and Scalable Support
Whether you require extra support during hiring processes or need additional hands for a busy season, Amblique’s service adapts to your needs. This flexibility ensures that your eCommerce operations remain smooth and efficient, no matter the circumstance.
Comprehensive eCommerce Solutions
Amblique offers a broad spectrum of services from retail strategy to platform implementation and optimization, consistently helping retailers and brands to sell more and sell better.
Conclusion
Icebreaker's collaboration with Amblique is a compelling illustration of the potential unlocked through strategic partnerships and specialized support. By leveraging Amblique's expertise through a dedicated team extension, Icebreaker not only enhanced their eCommerce capabilities but also solidified their market position. This case study serves as a valuable lesson for brands aiming to elevate their digital operations: the right partnership can indeed be a game-changer.
FAQ
How long was the partnership between Icebreaker and Amblique?
The partnership between Icebreaker and Amblique spanned six years, during which dedicated developers were allocated to Icebreaker.
What expertise did Amblique provide?
Amblique provided deep expertise in Salesforce Commerce Cloud solutions, quality assurance, release management, and best-practice coding standards.
How did the dedicated team extension benefit Icebreaker?
The dedicated team extension allowed Icebreaker to seamlessly integrate external expertise into their internal processes, ensuring efficient and effective implementation of digital commerce enhancements.
Can other brands benefit from Amblique’s Team Extension Service?
Yes, Amblique’s Team Extension Service is designed to help other brands and retailers temporarily boost their workforce with experienced, certified developers, particularly to manage daily tasks or peak trading periods efficiently.
By weaving expertise with innovative solutions, Icebreaker and Amblique have demonstrated the transformative power of effective digital partnership, setting a blueprint for future collaborations in the eCommerce sector.
