Electronic Arts' Ad Tech Hiring Plans Signal the Publisher’s Streamlined Advertising Dreams
Electronic Arts' Ad Tech Hiring Plans Signal the Publisher’s Streamlined Advertising DreamsTable of Contents Introduction EA’s Ad Tech Strategy: A New Phase of Growth The Impact of Programmatic Advertising Challenges...
The Role of Artificial Intelligence in Modern Media Buying Strategies
The Role of Artificial Intelligence in Modern Media Buying StrategiesTable of Contents Introduction The Evolving Media Buying Landscape AI Integration in Media Buying Influencer Marketing Trends The Future of Political...
Inside ALDO’s In-House Generative AI and Machine Learning Strategy
Inside ALDO’s In-House Generative AI and Machine Learning StrategyTable of Contents Introduction The Genesis of ALDO’s AI Ambitions Building the AI Foundation Generative AI and Predictive AI: ALDO’s Double-Edged Sword...
Amazon Surveys Sellers on ‘Fulfillment by Merchant’ Solutions
Amazon Surveys Sellers on ‘Fulfillment by Merchant’ SolutionsTable of Contents Introduction What is Fulfillment by Merchant (FBM)? Key Areas of Amazon’s FBM Survey Account Metrics and Seller Support Awareness and...
Walmart Expands Refurbished Goods Program: What It Means for Consumers and Sellers
Walmart Expands Refurbished Goods Program: What It Means for Consumers and SellersTable of Contents Introduction What is Walmart Restored? Expanding Categories: More Options for Consumers Benefits for Sellers Quality Assurance:...
