Table of Contents
- Introduction
- What Are Sticky Bars?
- The Benefits of Using Sticky Bars
- How to Add Sticky Bars to Your Landing Pages with Instapage
- Best Practices for Using Sticky Bars
- Real-World Impact and Case Studies
- Conclusion
- FAQ
Introduction
Imagine visiting a website, seamlessly navigating through its contents, yet consistently being reminded of a compelling offer designed just for you. This isn't an accidental coincidence—it's the strategic use of sticky bars. Websites aim to convert traffic into tangible actions, and one proven method to keep calls-to-action (CTAs) consistently visible is by using sticky bars.
Sticky bars engage visitors by keeping crucial information or offers in constant view, regardless of their scrolling behavior. This tool can be pivotal in enhancing user experience and driving conversions. But what exactly are sticky bars, and how can they transform your landing page performance? This blog post aims to unpack the functionality and benefits of sticky bars and show you how effortlessly you can add them to your landing pages using Instapage's no-code solution.
What Are Sticky Bars?
Sticky bars are horizontal banners fixed to either the top or bottom of your webpage. Unlike traditional static banners, sticky bars stay visible as visitors scroll, ensuring that the important message or CTA remains front and center at all times. This feature is especially valuable for mobile users and long-form web content, where maintaining a visible CTA can be challenging.
The Benefits of Using Sticky Bars
Enhanced Visibility
One of the primary benefits of sticky bars is that they keep key messages in constant view. Whether it’s a time-sensitive offer, an essential announcement, or a straightforward CTA, sticky bars ensure your visitors do not miss out as they interact with your content.
Improved Mobile Experience
Space is a premium on mobile screens. Sticky bars make optimal use of limited real estate by keeping essential information a click away. This goes a long way in creating a seamless user experience for mobile users, thereby increasing the likelihood of conversions.
Higher Engagement Rates
Keeping a CTA permanently accessible aids in higher engagement. Sticky bars subtly nudge visitors to take action, whether it’s subscribing to a newsletter, making a purchase, or registering for an event.
Customization and Flexibility
With tools like Instapage, sticky bars can be easily customized to match the look and feel of your brand. This means you can tailor your approach to fit specific campaigns or general site aesthetics effortlessly.
How to Add Sticky Bars to Your Landing Pages with Instapage
Instapage’s No-Code Solution
The sticky bar feature from Instapage is built-in, allowing you to add them to your landing pages with a simple click—no coding required. Here’s a quick guide on how to do it:
- Navigate to Page Settings: Head to the page settings of the landing page you wish to modify.
- Enable Sticky Bars: Toggle on the ‘Sticky Header’ and ‘Sticky Footer’ options.
- Customize: Adjust the appearance and content of the sticky bar to suit your marketing needs.
- Choose Display Options: Decide whether you want the sticky bar to appear on desktop, mobile, or both.
This straightforward process means you can start benefiting from sticky bars without needing any technical know-how.
First-Hand Example
Consider a brand like Jolie Skin, which uses a sticky shop CTA combined with a “Free Shipping, Free 60-day return” message. Such a setup ensures that customers always have the offer in mind as they navigate through the promotional content, thereby increasing the chances of conversion.
Best Practices for Using Sticky Bars
Relevant and Concise Messaging
Your sticky bar should contain a succinct, compelling message. Overloading it with information can be overwhelming. Focus on what’s most important and make it irresistible.
Design Consistency
Ensure that the sticky bar aligns with your overall page design. A consistent look fosters trust and appears more professional, making it easier for visitors to engage.
Strategic Placement
Decide if a sticky header, footer, or both serve your goals best. An essential consideration could be the nature of your offer and where it would be more contextually relevant for the user.
A/B Test
Lastly, A/B test different sticky bar configurations to see which one resonates more with your audience. Variables to consider include color schemes, text, and position.
Real-World Impact and Case Studies
Let’s delve into some real-world scenarios where sticky bars have made significant impacts:
Increased Click-Through Rates
Several businesses have reported higher click-through rates by merely adopting sticky bars. One notable example is an e-commerce site that saw a 20% increase in CTA engagement simply by making the discount banner sticky.
Reduced Bounce Rates
Keeping essential CTAs in constant view can also reduce bounce rates. A news site managed to retain readers by keeping subscription offers visible, resulting in a 30% increase in conversions.
Conclusion
Sticky bars are an effective, user-friendly tool for enhancing your landing page performance. From improving visibility and engagement to providing a better mobile experience, the advantages are manifold. By incorporating customizable sticky bars using Instapage's no-code feature, you can instantly enhance your conversion rates.
Ready to improve your landing pages? Try Instapage today and take advantage of their 14-day free trial to explore the potential sticky bars hold for your campaigns.
FAQ
What is a sticky bar? A sticky bar is a horizontal header or footer banner that remains fixed at the top or bottom of a webpage as visitors scroll, keeping crucial information or CTAs constantly visible.
How do sticky bars improve user experience? Sticky bars keep important messages or CTAs continually visible, enhancing the user experience by providing easy access without interrupting the journey through the content.
Do I need coding skills to add sticky bars with Instapage? No, the sticky bar feature in Instapage requires no coding. You can add and customize sticky bars directly through the platform’s built-in options.
Can sticky bars be used on both desktop and mobile pages? Yes, sticky bars can be customized to appear on either desktop, mobile, or both, ensuring a consistent user experience across devices.
What kind of messages are best suited for sticky bars? Sticky bars are ideal for time-sensitive offers, important announcements, subscription prompts, and essential CTAs, allowing you to keep these critical elements in front of your audience at all times.
