Table of Contents
- Introduction
- How Does CM Commerce: Email Marketing Work?
- How Does Covet Instagram Feed & Reviews Work?
- How Much Does CM Commerce: Email Marketing Cost?
- How much does Covet Instagram Feed & Reviews cost?
- User Reviews & Customer Support Insights
- Integration and Compatibility Comparison
- Conclusion
Introduction
In e-commerce, 93% of consumers assert that online reviews influence their purchase decisions. These statements not only enhance customer trust but also improve product visibility—two decisive factors in online selling. Among the host of product review apps available for Shopify owners, CM Commerce: Email Marketing and Covet Instagram Feed & Reviews stand out for their remarkable capabilities in collecting, managing, and showcasing product reviews effectively. In this blog, we will delve into these two apps and how they contribute to trust-building and sales strategies.
How Does CM Commerce: Email Marketing Work?
Developed by CMC Campaign Monitor, CM Commerce: Email Marketing automates your eCommerce email marketing, seamlessly connecting with your Shopify store to instantly sync customer and order data. This dynamic build-up of customer profiles and list segments allows businesses to send branded emails that not only grow your brand but also increase conversion and sales rates. A key feature of CM Commerce: Email Marketing is its emphasis on using user-generated content tools to engage customers and build trust. By deploying abandoned cart emails, the app reduces cart abandonment and optimizes successful email marketing campaigns. Whether it’s for a startup or a large enterprise, these tools can facilitate review collection and boost sales performance.
How Does Covet Instagram Feed & Reviews Work?
On the other hand, Covet Instagram Feed & Reviews by Space Squirrel Ltd. allows store owners to collect and showcase photo & video reviews from customers. Beyond this user-generated content, Covet.pics also invites customers to upload their photos and videos, creating an engaging community around your brand. Its integration with Instagram feeds and the ability to automate and display Instagram @profile or #hashtag photos, videos & reels enable businesses to show products in real-life action. These features, combined with the ability to create shoppable galleries, add a unique dimension to your website, making it more engaging for customers.
How Much Does CM Commerce: Email Marketing Cost?
Having set the stage with the features of CM Commerce: Email Marketing, let's look at the app's pricing structure. The app is free to install, with paid plans starting from a budget-friendly $9/month, based on the number of subscribers. This approach allows businesses of different scales to choose the plan that meets their specific requirements.
How much does Covet Instagram Feed & Reviews cost?
Covet Instagram Feed & Reviews offers four distinct plans. The 'Lite' plan, priced at $9.99/month, provides 1 gallery, 200 review requests, and 20+ stunning layout presets. For larger businesses, the 'Enterprise' plan at $199/month includes 200 galleries, 5000 review requests, and more synchronizing options, catering to more detailed and complex web galleries.
User Reviews & Customer Support Insights
With 4.6 stars from 1145 reviews, CM Commerce: Email Marketing seems to win favor with the majority of users. Given the app's focus on user-generated content and its seamless Shopify integration, it is reasonable to infer that users find these features particularly useful and effective. Meanwhile, Covet Instagram Feed & Reviews has over 394 reviews with an impressive 4.8-star rating. Users seem to appreciate the app’s stress on visual content, the added engagement from inviting customers to upload their own photos, and the shoppable galleries feature.
Integration and Compatibility Comparison
While CM Commerce: Email Marketing doesn't explicitly mention the software it can integrate with, your Shopify store integrates perfectly with it. The seamless integration allows the app to dynamically build up-to-date customer profiles and list segments. Covet Instagram Feed & Reviews, on the other hand, integrates with Shopify Flow, allowing for a more streamlined workflow for your business. It also syncs well with Instagram, turning your IG feed into a shoppable gallery on your Shopify store.
Still Searching for the Right Fit?
If you haven't settled on a review app after our comparison, you might want to explore the Shopify Product Reviews & Ratings App by HulkApps. With a 4.7-star rating from over 300 users, this app is more than just a tool—it's a solution. Here's a snapshot of its standout features:
Smart AI Approval:
This tool auto-publishes positive reviews. It means your store always shows the best feedback, helping build trust with shoppers.
Social Sharing:
Share customer reviews easily on social media platforms. It's a great way to let more people know about the good things customers are saying.
Photo Reviews:
Customers can add photos to their reviews. It gives others a real look at what they can expect.
Custom Fields:
Add up to 5 extra fields in your review form. It helps you get more specific feedback about things like product size, color, or delivery.
Structured Data:
Improve your store's online visibility. Show customer review counts in search results, making your products stand out more.
HulkApps offers different plans to fit your needs, including a free option. Check out the HulkApps Product Reviews for a full review solution.
