Table of Contents
- Introduction
- How Does Klaviyo: Email Marketing & SMS Work?
- How Does Influence ‑ Loyalty & Referral Work?
- How Much Does Klaviyo: Email Marketing & SMS Cost?
- How Much Does Influence ‑ Loyalty & Referral Cost?
- Cost Analysis: Klaviyo: Email Marketing & SMS vs. Influence ‑ Loyalty & Referral
- User Reviews & Customer Support Insights
- Integrations and Compatibility
- Conclusion
Introduction
Email marketing finds its strength in an undeniable fact: people check their email multiple times a day. Harambe, a famous gorilla at the Cincinnati Zoo, may indeed have garnered more than 11,000 votes in the U.S. presidential election, but people sent and received a staggering 306.4 billion emails per day worldwide in 2020! Businesses leveraging the power of email marketing have a unique opportunity to connect with customers directly and personally. So what is email marketing? It’s a direct marketing strategy that utilizes emails to promote products and services, with the end goal of building loyalty, trust, or brand awareness. Essentially, it’s about building relationships with your customers. Our focus today will be on two apps that excel in this realm: Klaviyo: Email Marketing & SMS, a product of industry veteran Klaviyo, launched back in September 2012, and Influence ‑ Loyalty & Referral, a relative newcomer brought to the market by Reviews.io in December 2021.
How Does Klaviyo: Email Marketing & SMS Work?
Klaviyo positions itself as a smart tool for building stronger digital relationships through intelligent marketing automation. The fundamental premise lies in using all of your data to distill the optimum marketing strategy, instead of resorting to ineffective batch-and-blast methods. Klaviyo has a myriad of features designed to offer dynamism and fluidity to any email marketing campaign. It centralizes your data from over 300 integrations and makes it instantly usable in targeted, personalized, and automated marketing across multiple channels - email, SMS, forms, mobile push, and reviews. Klaviyo is like having a virtual supermarket, boasting ready to use templates for email, SMS, forms, reviews, campaigns, automations, and reports right at sign-up. Consider a small grocery store owner in their initial stages of email marketing. With Klaviyo, they can easily create segments using historical and real-time behaviors for better targeting. Perhaps a certain customer frequently purchases organic produce. With this insight, when introducing new organic products, the owner could automatically send a well-crafted email to this customer using a pre-made template, improving their personalization and increasing their chances of securing a sale. As a business grows, this feature becomes increasingly relevant, enabling the brand to remain connected with customers on a personal level.
How Does Influence ‑ Loyalty & Referral Work?
Influence ‑ Loyalty & Referral is geared towards providing eCommerce brands with a plug-and-play solution that catapults customer loyalty and referrals. Instead of merely implementing a ‘buy and bye’ approach, Influence encourages customers to accumulate points through various actions, like repeat purchases, which can then be redeemed for exclusive perks. Influence.io assists small businesses to large businesses alike by enabling them to have a loyalty program. Take, for example, an emerging online clothing store that wants to reward loyal customers. With Influence, they can introduce a basic points system where customers earn points with every purchase, which can be redeemed for discounts on future orders. As the business scales, Influence.io further expands its utility, introducing VIP tiers for rewarding high-value customers and initiating referral programs to attract new customers. It also offers affiliate management features that let brands identify and reward their top promoters, contributing to boosted customer retention.
How Much Does Klaviyo: Email Marketing & SMS Cost?
Getting started with Klaviyo is completely free, giving businesses a chance to explore and familiarize themselves with the platform. The free plan includes a solid set of features, including syncing Shopify data, templates for Email/SMS, forms and push notifications, segmentation and personalization, and even A/B testing. For businesses ready to expand their email marketing, the Email plan at $30/month offers all the free features and includes 24/7 email and 24/5 chat support. Businesses looking to incorporate SMS into their marketing strategy can opt for the $15/month SMS Plan. It provides a library of multi-channel automated flows, 2-way conversations, customizable reports, and much more. These flexible pricing options make Klaviyo an accessible tool for businesses of various scales, offering significant value for its cost.
How Much Does Influence ‑ Loyalty & Referral Cost?
Influence also offers a free plan that includes percentage redeem rules and coverage for 300 monthly orders - a solid base for small businesses. Those requiring more can opt for the Starter plan at $49/month. It removes the order limit and introduces additional features, such as referral programs, birthday rewards, and a customizable widget. More vast, mature businesses can opt for the Plus plan at $499/month or even the Enterprise at $799/month, unlocking features like loyalty tiers, unlimited redeem options, affiliate management, and more. The tiered pricing structure allows businesses to pay for what they need, ensuring that Influence.io remains a cost-effective tool for businesses of varying sizes.
Cost Analysis: Klaviyo: Email Marketing & SMS vs. Influence ‑ Loyalty & Referral
Both apps offer a diverse range of pricing options, allowing businesses to choose a plan that aligns with their needs and budgets. While Klaviyo's approach leans more towards in-depth email and SMS marketing with flexible pricing options, Influence excels with its loyalty and referral offerings. The free plans on both platforms provide significant value to businesses new to email marketing, allowing them to develop and understand their strategies before committing financially. As businesses grow, both platforms scale excellently, with Klaviyo focusing on in-depth support and Influence offering luxury features such as loyalty tiers and affiliate management.
User Reviews & Customer Support Insights
Is Klaviyo: Email Marketing & SMS Good?
With an average rating of 3.9 stars from a total of 1769 reviews, Klaviyo is generally well-regarded by its users. The app’s extensive features, such as the wide range of integration options and customizable templates, have likely contributed to its high reviews. It's possible that the app's focus on both email and SMS marketing has proven beneficial for users seeking to diversify their communication channels. Customer support is a critical factor in any service, and Klaviyo seems to understand this well, offering 24/7 email support and 24/5 chat support that likely contribute to overall user satisfaction.Is Influence ‑ Loyalty & Referral Good?
Influence also receives favorable reviews, boasting an average rating of 4.2 stars from 17 reviews. The small number of reviews, relative to Klaviyo, might be attributed to its more recent arrival in the market. However, the higher average rating suggests that early users find the customizable loyalty and referral programs, diverse rewards systems, and affiliate management features valuable.Which App is Better according to users?
Based solely on the average rating, Influence has a slight edge over Klaviyo. However, considering the sheer number of reviews for Klaviyo, it’s essential to acknowledge the larger user base and the wider range of opinions. Both apps promise to offer value in their respective niches, and delving deeper into user reviews could provide a more comprehensive understanding.Integrations and Compatibility
Klaviyo: Email Marketing & SMS Integrations:
Klaviyo presents a robust range of integration options, providing seamless functionality with platforms like Shopify Flow, Facebook Advertising, and others. These integrations enhance Klaviyo's utility by allowing it to draw on various data points, enabling highly personalized marketing strategies.Influence ‑ Loyalty & Referral Integrations:
Influence is equally impressive, integrating well with platforms like Shopify POS, Klaviyo, and Recharge to name a few. These tie-ins allow businesses to escalate their marketing efforts by connecting different processes, enhancing the overall customer experience.Our Top Recommendations For Your Store
Effective communication is the cornerstone of any successful online venture. So, how can you make your messages stand out and truly connect with your customers? Dive into the suite of HulkApps tailored for email marketing. These tools are designed to elevate customer engagement, streamline your processes, and amplify your store’s outreach. As we explore further, you’ll understand the transformative power these apps hold for your email strategy. Are you ready to discover more?
Form Builder: Simplifying Data Collection
Have you ever felt the need to understand your customers better? The Form Builder by HulkApps might be what you’re looking for. This tool doesn’t just collect data; it creates a bridge between you and your customers. When integrated with Klaviyo, it streamlines the process of data collection and email sending. So, what does this mean for you? A tool that gathers insights and channels them into actionable email strategies. Curious about its features? Explore here.
Mobile App Builder: Enhancing Mobile Presence
Mobile shopping is not just a trend; it’s a necessity. The Mobile App Builder by HulkApps ensures your store isn’t just another mobile-friendly site but an experience. With Klaviyo integration, it crafts meaningful interactions across various channels. The result? Tailored marketing efforts that resonate with your audience. Want to know more? Dive in here.
Back In Stock Restock Alert: No More Missed Opportunities
Managing inventory can be tricky. What if there was a way to keep your customers informed without the manual hassle? Enter the Back In Stock Restock Alert App. Integrated with Klaviyo, this app ensures timely, customized messages that resonate with your customers. The goal? Drive conversions and foster loyalty. Interested in how it works? Discover here.
Reorder Master: Streamlining the Shopping Journey
Imagine a world where your customers don’t have to go through the entire shopping process again. The Reorder Master by HulkApps makes this a reality. With a single click, customers can reorder, making their experience efficient. Moreover, when paired with Klaviyo, it sends personalized reminders, ensuring customers stay connected with their favorite products. How can it transform your store? Discover here.
The tools you choose play a pivotal role in shaping your store’s narrative. With the suite of HulkApps we’ve explored, you have the potential to not just communicate but to genuinely connect. Moreover, it’s about more than just sending emails; it’s about fostering relationships. So, are you ready to elevate your email strategy and create lasting impressions?
