Table of Contents
- Introduction
- How Does BON Loyalty Rewards Referrals Work?
- How Does Marsello: Loyalty & Marketing Work?
- How Much Does BON Loyalty Rewards Referrals Cost?
- How Much Does Marsello: Loyalty & Marketing Cost?
- Cost Analysis: BON Loyalty Rewards Referrals vs. Marsello: Loyalty & Marketing
- User Reviews & Customer Support Insights
- Integrations and Compatibility
- Conclusion
Introduction
Did you know that a 5% increase in customer retention correlates with at least a 25% increase in profit? Building customer loyalty is not just a trend; it's a necessity for any retail brand looking to secure their success. Loyalty and rewards programs have been shown to enhance customer engagement and increase repeat purchases. In today's post, we'll be comparing two such programs available on the Shopify App Marketplace: BON Loyalty Rewards Referrals and Marsello: Loyalty & Marketing.
How Does BON Loyalty Rewards Referrals Work?
BON Loyalty Rewards Referrals was launched by BON Loyalty in August 2021. With a remarkable rating of 4.9 stars from 1194 reviews, its reputation precedes it. BON is designed for businesses facing challenges retaining customers, particularly after major shopping seasons like BFCM (Black Friday/Cyber Monday). Beyond the standard points, rewards, and referral schemes you'd expect from a loyalty program, BON features a comprehensive suite of services. They offer options for unlimited rewards, VIP tiers with added customer perks, and advanced custom development. Their plans even accommodate 250 languages, bridging language barriers for businesses catering to a global consumer base. There's also substantial value in the advanced software development toolkit and priority support included in the Professional plan, particularly for larger enterprises requiring intricate loyalty schemes. Meanwhile, startups and small businesses would find the free plan with its default customization a cost-effective way to start rewarding their clientele.
How Does Marsello: Loyalty & Marketing Work?
Marsello: Loyalty & Marketing is a veteran in the Shopify app marketplace, launched by Marsello in May 2017. Its rating of 4.5 stars from 365 reviews suggests it's a dependable choice for a loyalty program. Marsello’s stand-out offer is an omnichannel loyalty program. While many apps cater to e-commerce or in-person sales separately, Marsello provides a seamless experience for businesses operating both online and offline. Marsello Pro, their top plan, features rich offerings such as email and SMS campaigns, Marketing Automation, Google Review Manager, and even social scheduling. From the small business implementing a loyalty scheme for the first time to the established brand aiming to streamline their loyalty management, Marsello has tools that cater to a wide range of businesses.
How Much Does BON Loyalty Rewards Referrals Cost?
BON provides four pricing tiers. The Free Forever plan is excellent for startups, offering a basic loyalty program at no cost. The next level, Basic at $25/month, expands customization and includes eight types of emails. Growth, priced at $99/month, includes all features in Basic with the addition of VIP Tiers. Finally, the Professional plan at $349/month includes advanced features and priority support.
How Much Does Marsello: Loyalty & Marketing Cost?
In stark contrast to BON, Marsello offers simply one plan: Marsello Pro. Given the range and depth of functionality included, its price of $135/month may represent value for businesses needing an established, comprehensive loyalty program.
Cost Analysis: BON Loyalty Rewards Referrals vs. Marsello: Loyalty & Marketing
While BON offers scalable pricing options, Marsello provides a robust flat rate package. Value for money will depend on the extent of features businesses require for their loyalty scheme.
User Reviews & Customer Support Insights
Is BON Loyalty Rewards Referrals Good?
With an impressive 4.9-star rating based on 1194 reviews, BON appears to deliver a positive user experience. Users likely appreciate the scalability and customizability of plans. Plus, the seamless transition assistance possible with 24/7 customer support probably adds to BON's favorability.Is Marsello: Loyalty & Marketing Good?
Though lower than BON with a score of 4.5 stars from 365 reviews, Marsello seems to be delivering on its promises. The integration capability with existing POS systems might be an appreciated feature.Integrations and Compatibility
BON Loyalty Rewards Referrals Integrations:
BON boasts integration with Shopify POS, Checkout, Shopify Flow, Fera Product Reviews, LAI Product Reviews, and Judge.me Product Reviews. These integrations contribute to a complete customer experience by blending seamlessly with review management and sales channels.Marsello: Loyalty & Marketing Integrations:
Marsello also integrates with Shopify POS, Checkout, Shopify Flow and adds Google My Business, Lightspeed, Cin7, Heartland Retail, Klaviyo, and Facebook to the mix. Marsello perhaps edges BON out here with a wider range of integrations, specifically in the realms of social media and CRMs.Our Top Recommendations For Your Store
While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:
SC Conjured Referrals
Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.
Hulk Mobile App Builder
Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.
Opinew Product Reviews App UGC
Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.
Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?
