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How Workday Blurs the Lines Between B2B and B2C MarketingTable of Contents Introduction Evolution in Marketing Strategies Workday's "Rock Star" Campaign Workday’s Bold Move Insights from TandemTide Implications for Future...
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How the NBA’s Broadcast Rights Tussle Could Affect AdvertisersTable of Contents Introduction The Current Landscape Behind the Bids Implications for Advertisers Challenges and Considerations Broader Implications for the Future Conclusion...
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How Indie Agencies Compete with Holding Companies During the Upfront MarketTable of Contents Introduction The Changing Marketplace: Emphasis on Flexibility Independent Agencies’ Unique Advantages Data-Driven Decisions and Programmatic Buying The...
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Inside YouTube’s 2024 Upfront Pitch to AdvertisersTable of Contents Introduction The Dynamics of YouTube's Upfront Advertising Insights for Advertisers Implications for Creators Conclusion Frequently Asked Questions (FAQ) Introduction In the...
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