Table of Contents
- Introduction
- What is a Writing Sample?
- Why Writing Samples Matter
- How to Choose the Right Writing Sample
- Cover Letter vs. Writing Sample
- Writing vs. Submitting an Existing Piece
- How Long Should a Writing Sample Be?
- Best Practices for Writing Samples
- Conclusion
- FAQ
Introduction
Job hunting can be a daunting process, but securing a job in a competitive market can be even more challenging. One of the most crucial components in this pursuit is a strong writing sample, especially for positions that emphasize writing skills. Whether you're venturing into marketing, journalism, communications, or any other field requiring proficient writing, a standout writing sample can set you apart from other candidates.
In this guide, we will dive deep into everything you need to know about writing samples. From understanding their importance to creating one that shines, you'll gain the necessary insights to elevate your job application efforts.
What is a Writing Sample?
A writing sample is an addition to your job application that showcases your writing abilities and, by extension, your thought process. It's particularly vital for roles in marketing, journalism, public relations, communications, or research, where writing is central to the job.
Employers request writing samples to:
- Gauge your writing capability
- Examine your analytical and strategic thinking
- Assess your familiarity with the required style or tone
Keep in mind that whether it's an organic blog post, a press release, or a research paper, the writing sample should reflect your best work.
Why Writing Samples Matter
Employers value writing samples because:
- Real-Life Proof: Unlike a cover letter or resume, a writing sample provides concrete evidence of your work.
- Demonstrates Fit: Your writing sample can showcase your alignment with the company's voice and brand.
- Skill Showcase: It highlights your ability to articulate ideas clearly and effectively.
In competitive fields, your writing sample can be the key differentiator between you and other applicants.
How to Choose the Right Writing Sample
Understand the Role and Company
Before submitting a writing sample, research the company’s brand voice, culture, and the specifics of the role:
- Job Description: Review it thoroughly to understand the required skills and experience.
- Company Website and Blog: Familiarize yourself with the company's style and tone.
- Social Media: Observe how the company communicates with its audience.
Evaluate Relevance and Impact
Choose samples that are relevant to the job you're applying for. Consider the following:
- Relevance: Does the content of the sample align with the job requirements?
- Performance: How well did the piece perform in terms of engagement, traffic, or other metrics?
- Strategic Depth: Does the sample highlight your ability to think strategically and provide value?
Cater to Your Strengths
Select samples that:
- Showcase Your Best Work: Highlight pieces that you are proud of and performed well.
- Demonstrate Passion and Expertise: Choose samples you can discuss passionately and knowledgeably in interviews.
- Match the Company’s Style: Ensure that the tone and style align with the prospective employer's brand voice.
Cover Letter vs. Writing Sample
A common question is: "Why do I need a writing sample if I have a cover letter?". While both documents serve to sell your skills, they do so differently:
- Cover Letter: This is your pitch, outlining why you fit the role.
- Writing Sample: This is your proof, showing your abilities in action.
What Do Employers Look For?
In your writing sample, employers typically assess:
- Tone and Style: Does your writing align with the company's voice?
- Content Quality: Is the article well-researched and comprehensive?
- Technical Skills: This includes grammar, spelling, and punctuation.
- Strategic Insight: Are you showcasing analytical thinking and strategic value?
Writing vs. Submitting an Existing Piece
Creating a New Writing Sample
When asked to create a new sample:
- Understand the Role and Assignment: Grasp what the job entails and tailor your content accordingly.
- Research the Company and Voice: Your writing should mirror the company’s existing content.
- Outline and Draft: Structure your piece thoughtfully.
- Write and Refine: Craft your draft and revisit it with fresh eyes to ensure quality.
- Edit Thoroughly: Double-check for errors and flow to ensure a polished submission.
Submitting Existing Work
If you choose from your existing portfolio:
- Relevance: Ensure the piece aligns with the job's requirements.
- Performance Metrics: Include works that were well-received or had measurable success.
- Quality and Interest: Pick something you can discuss passionately.
How Long Should a Writing Sample Be?
Typically, writing samples should aim for around 750 words or be between one and two pages. Brevity is key, as employers have limited time to review each submission. Ensure your sample is concise yet comprehensive enough to showcase your skills effectively.
Best Practices for Writing Samples
When crafting or selecting a writing sample, keep these best practices in mind:
- Align with the Job Description: Tailor your writing to the specific role and its requirements.
- Showcase Adaptability: Demonstrate your ability to match the company's voice and tone.
- Highlight Strategic Thinking: Include insights, data, or strategies that add depth.
- Reflect Professionalism: Your writing should be polished and error-free.
- Stay Relevant: Focus on recent, impactful work that showcases your current capabilities.
Conclusion
Mastering the art of writing samples for job applications can substantially boost your chances of securing a role. By choosing the right content, aligning with the company's voice, and showcasing your strategic thinking, you present a compelling case for your candidacy. Remember, your writing sample is not just a piece of writing—it's a reflection of your professional caliber and potential.
With these insights and strategies, you can confidently create and select writing samples that open doors to new career opportunities.
FAQ
Q: Do all jobs require writing samples? A: No, writing samples are typically requested for roles where writing is a significant component, such as marketing, journalism, communications, and research positions.
Q: Can I use unpublished work as a writing sample? A: Yes, as long as it is polished and relevant to the job you are applying for, unpublished work is acceptable.
Q: How specific should my writing sample be? A: Tailor your sample to match the job description closely. It should showcase relevant skills, style, and strategic thinking.
Q: Should I include a cover letter even if a writing sample is required? A: Yes, a cover letter should always accompany your application to introduce yourself and highlight why you are a good fit for the role.
Q: What if I don’t have professional writing experience? A: Use any relevant writing you’ve done, even if it’s from academic projects, volunteer work, or personal blogs. Just ensure it’s polished and relevant to the job.
