Understanding US Consumers' Impulsive Buying Intentions for Fresh Food E-Commerce
Understanding US Consumers' Impulsive Buying Intentions for Fresh Food E-CommerceTable of Contents Introduction Fresh Food E-Commerce Service Quality Attributes Utilitarian Value Versus Hedonic Value Impulsive Buying Behavior Conceptual Model and...
The Evolution of Price Discrimination in E-Commerce: A Corporate Social Responsibility Perspective
The Evolution of Price Discrimination in E-Commerce: A Corporate Social Responsibility PerspectiveTable of Contents Introduction Understanding Price Discrimination in E-Commerce Price Discrimination and Corporate Social Responsibility Study Design and Conceptual...
UK Crime Agency and Banks Partner to Tackle Organized Crime
UK Crime Agency and Banks Partner to Tackle Organized CrimeTable of Contents Introduction The Rise of Economic Crime How the Partnership Works Benefits of the Initiative Strong Customer Authentication (SCA)...
Why Bitcoin and Trump Are Once Again Crypto’s Biggest Story
Why Bitcoin and Trump Are Once Again Crypto’s Biggest StoryTable of Contents Introduction Trump's Shift from Crypto Critic to Proponent Potential Impact of Trump's Endorsement The Republican Party’s Embrace of...
Mystic Gum Sees Early DTC Success: The Rise of a Health-Focused Chewing Gum
Mystic Gum Sees Early DTC Success: The Rise of a Health-Focused Chewing GumTable of Contents Introduction The Story Behind Mystic Gum Marketing Strategies Unique Selling Proposition Operational Insights The Vision...
