A dinâmica em evolução do mercado publicitário de TV e streaming
The Evolving Dynamics of the TV and Streaming Advertising Upfront MarketTable of Contents Introduction The Context: An Adjusting Marketplace Strategy Adjustments: Towards Flexibility and Agency-Level Commitments Looking Ahead: The Future...
Navegar no Mercado Upfront: Estratégias e Tendências para Anunciantes e Profissionais de Marketing
Navigating the Upfront Market: Strategies and Trends for Advertisers and MarketersTable of Contents Introduction The Shift to Streaming The Upward Trend in Upfront Spending Role of Measurement Providers in the...
A jogada estratégica da Snap: Transformar as ofertas de publicidade para atrair anunciantes
Snap's Strategic Play: Transforming Ad Offerings to Entice AdvertisersTable of Contents Introduction Snap's Revitalized Advertising Strategy Snap Against the Competition Conclusion: A Promising Horizon or a Steep Hill to Climb?...
Navegando no Futuro: Como a IA Generativa Transforma a Pesquisa e as Estratégias de SEO
Navigating the Future: How Generative AI Transforms Search and SEO StrategiesTable of Contents Introduction The Dawn of a New Era in Search Beyond Keywords: The Shift to Natural Language and...
Reestruturação estratégica da Dentsu: Um novo amanhecer para o crescimento no campo da publicidade
Dentsu's Strategic Restructure: A New Dawn for Growth in the Advertising RealmTable of Contents Introduction The Genesis of Transformation Unlocking Value with Merkury for Media Leadership and Vision: A New...
