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How Much Does a Shopify Store Cost Per Month?

  1. Introduction
  2. Shopify Pricing Plans
  3. Additional Costs
  4. Transaction Fees and Payments
  5. Conclusion

Introduction

When starting an online business, it is essential to consider the costs associated with setting up and operating an online store. One popular e-commerce platform is Shopify, known for its user-friendly interface and comprehensive suite of features. In this report, we will delve into the question, "How much does a Shopify store cost per month?" We will explore the different pricing plans offered by Shopify, their respective features, transaction fees, and additional costs. By the end of this report, you will have a clear understanding of the expenses involved in running a Shopify store.

Shopify Pricing Plans

Shopify offers several pricing plans designed to cater to different business sizes and needs. Let's take a closer look at these plans:

  1. Basic Shopify:
  2. Cost: $29 per month
  3. This plan is ideal for individuals and small businesses looking to establish an online presence.
  4. Key features include unlimited products, 24/7 support, sales channels integration, and fraud analysis.
  5. Transaction fees: For online credit card transactions, there is a fee of 2.9% + 30 cents per transaction. If you use external payment gateways, an additional 2% transaction fee applies.

  6. Shopify:

  7. Cost: $79 per month
  8. This plan is suitable for businesses experiencing growth and looking for advanced features.
  9. In addition to all the features of the Basic Shopify plan, it offers gift cards, professional reports, and abandoned cart recovery.
  10. Transaction fees: For online credit card transactions, there is a fee of 2.6% + 30 cents per transaction. If you use external payment gateways, the transaction fee is reduced to 1%.

  11. Advanced Shopify:

  12. Cost: $299 per month
  13. This plan is designed for larger businesses with considerable sales volume and advanced needs.
  14. It includes all the features of the Shopify plan, plus advanced report builder, third-party calculated shipping rates, and real-time carrier shipping.
  15. Transaction fees: For online credit card transactions, there is a fee of 2.4% + 30 cents per transaction. If you use external payment gateways, the transaction fee is reduced to 0.5%.

  16. Shopify Lite:

  17. Cost: $9 per month
  18. This plan is for individuals or businesses looking to sell on social media platforms or add a "Buy" button to an existing website.
  19. Key features include a Facebook Shop, chat and email support, and the ability to accept credit card payments.
  20. Transaction fees: For online credit card transactions conducted through third-party payment gateways, a fee of 2% per transaction applies.

  21. Shopify Plus:

  22. Cost: Quote-based pricing starting at $2,000 per month
  23. This plan is designed for high-volume merchants and enterprise-level businesses.
  24. It offers advanced features such as customizable checkout, dedicated support, and lower transaction fees.
  25. Transaction fees: The transaction fees for Shopify Plus users are negotiated separately based on the business's credit card sales volume.

Additional Costs

While the monthly pricing plans provide businesses with the core features they need to run an online store, there may be additional costs to consider. These include:

  1. Domain Name:
  2. A custom domain name adds professionalism and branding to your online store.
  3. Shopify allows you to purchase a custom domain directly through their platform, starting at $14 per year.

  4. Apps and Add-ons:

  5. Shopify's app store offers a wide range of free and paid apps to enhance your store's functionality.
  6. Depending on the specific needs of your business, you may choose to invest in certain apps or add-ons, which can range from a few dollars to hundreds of dollars per month.

  7. Themes and Design:

  8. While Shopify provides free themes for your store, you may opt to purchase a premium theme to customize the appearance and enhance the user experience.
  9. Premium themes can range from $100 to $300, depending on the level of customization and features.

  10. Marketing and Advertising:

  11. To drive traffic and sales to your Shopify store, you may need to invest in marketing and advertising efforts.
  12. This can include costs associated with social media advertising, search engine optimization (SEO), content creation, and paid ads.

Transaction Fees and Payments

Shopify provides its own payment gateway called "Shopify Payments". When using Shopify Payments, additional transaction fees are not incurred. However, if you choose to integrate with third-party payment providers, such as PayPal or Stripe, transaction fees may apply. Here are some key points to note:

  • Shopify Payments: When using Shopify Payments, there are no additional transaction fees on top of the monthly plan fee. This makes it an attractive option for businesses looking to minimize transaction costs.

  • External Payment Providers: If you choose to use external payment providers, transaction fees vary depending on the Shopify pricing plan you are on. It is essential to review the transaction fees associated with your chosen external payment provider to understand the overall cost structure.

  • Credit Card Fees: Apart from the transaction fees, credit card fees also apply. The specific rates vary depending on the pricing plan and transaction volume. Businesses with higher sales volume may be eligible for lower credit card fees.

Conclusion

In conclusion, the cost of a Shopify store per month depends on the pricing plan you choose and any additional factors such as transaction fees, domain name purchases, apps, marketing, and advertising expenses. The Basic Shopify plan, starting at $29 per month, provides essential features for individuals and small businesses. As your business grows, you can upgrade to the Shopify or Advanced Shopify plans, offering more advanced features and lower transaction fees. It is important to consider your business's specific needs and growth potential when selecting a pricing plan.

While the monthly costs associated with running a Shopify store may seem significant, it is crucial to factor in the long-term benefits and potential revenue generated from your online business. By utilizing the features and capabilities offered by Shopify, you can maximize your online presence and drive sales. Remember that additional costs such as domain names, apps, and marketing expenses may be necessary to enhance and scale your business. Analyze your business requirements, projected growth, and budget to determine the most suitable pricing plan and calculate your total monthly expenses effectively.

Sources:

  • Shopify. (n.d.). Shopify Pricing. Retrieved from https://www.shopify.com/pricing
  • NerdWallet. (n.d.). A Comprehensive Review of Shopify Pricing and Plans for 2023. Retrieved from https://www.nerdwallet.com/article/small-business/shopify-pricing
  • Website Builder Expert. (n.d.). Shopify Pricing 2023: A Comprehensive Comparison of Plans, Fees & More. Retrieved from https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-pricing/
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