5 Best Wishlist Apps to Boost Conversion Rates in 2025

Did you know that nearly 98% of first-time visitors leave your store without making a purchase?

It’s a painful statistic for any Shopify merchant. You spend money on ads to bring them in, they browse, they like what they see, but they just aren't ready to buy right now. Maybe they are waiting for payday, comparing prices, or simply distracted.

Without a wishlist, those potential customers vanish into the ether. With a wishlist, you capture their intent, save their preferences, and gain a second chance to close the sale.

In this guide, we’ve curated the best Shopify wishlist apps designed not just to save products, but to actively boost your conversion rates. We’ll compare features, pricing, and distinct advantages to help you choose the perfect fit for your store.

The "Why" Behind the Wishlist: A Problem-Solution Breakdown

Before we dive into the apps, let’s look at exactly how a wishlist solves your biggest conversion hurdles.

Top 5 Wishlist Apps for Shopify (2025 Edition)

We have analyzed the market to bring you the top contenders. Here is our breakdown of the best apps to turn "maybe later" into "order confirmed."

1. Hulk Advanced Wishlist

Best For: Merchants who want a complete marketing suite (email alerts, social sharing) alongside a robust wishlist function.

Hulk Advanced Wishlist isn't just a "save button", it’s a retention engine. It goes beyond the basics by integrating automated email alerts. If a customer saves a dress that is out of stock, the app automatically emails them when it's back. If they save a gadget and the price drops, they get notified. This proactive approach brings customers back to your store to complete the purchase.

• Key Feature: Automated Opportunity Emails. Automatically trigger emails for Price Drops, Restocks, and Low Stock alerts based on wishlist activity.
• Example Scenario: Imagine a customer, Sarah, adds a $200 handbag to her wishlist but hesitates on the price. Two weeks later, you run a 10% off sale. Hulk Advanced Wishlist automatically emails Sarah: "Good news! The bag you love is now on sale." Sarah clicks and buys.

Try Hulk Advanced Wishlist for Free

2. Wishlist Plus (by Swym)

Best For: Large enterprises needing deep integration with tools like Klaviyo and Salesforce.

Wishlist Plus is a heavy hitter in the space. It is known for its "Smart Dashboard" and extensive integration capabilities. It allows users to sync their activity across devices without logging in, which reduces friction significantly.

• Why it works: It uses a sophisticated history feature that remembers guest users even if they switch from mobile to desktop.
• The Downside: The advanced features (like email triggers) often require the higher-tier plans, which can get expensive for growing stores.

3. Wishlist Hero

Best For: Budget-conscious stores looking for a simple, effective solution.

If you need a wishlist up and running in 5 minutes with minimal fuss, Wishlist Hero is a solid choice. It offers a smooth animation when adding items to the wishlist (the product "flies" to the icon), which adds a nice visual touch to the user experience.

• Why it works: It’s very low-friction. It doesn't bombard the user with pop-ups but does its job quietly and effectively.
• The Downside: The analytics and marketing automation features are less granular compared to Hulk Advanced Wishlist.

4. Growave

Best For: Stores looking for an "All-in-One" loyalty and rewards platform.

Growave is not just a wishlist app; it is a suite that includes Reviews, Loyalty Programs, Instagram galleries, and Wishlists. If you are trying to minimize the number of apps installed on your store, this is a great bundled solution.

• Why it works: The wishlist is integrated with the loyalty program. You can reward customers with points for adding items to their wishlist or sharing it.
• The Downside: If you only need a wishlist, this app is "overkill" and might slow down your theme due to the sheer number of scripts loaded.

5. Wishify (Wishlist & Favorites)

Best For: Minimalist stores that want a clean, straightforward guest wishlist.

Wishify focuses on simplicity. It allows customers to save products and variants easily. It’s particularly good for stores with simple catalogs where complex filtering or marketing triggers aren't the primary focus.

• Why it works: It offers a "Custom Wishlist Page" that is easy to style, ensuring it doesn't look like a third-party add-on.

Detailed Comparison: Which App Wins on Value?

When choosing an app, you need to balance feature depth with monthly cost. Here is how the top contenders stack up.

Real-Life Examples: How to Use Wishlists to Drive Sales

Simply installing the app isn't enough. Here is how you can use Hulk Advanced Wishlist to execute specific sales strategies.

Strategy 1: The "Black Friday" Prep

• The Setup: One month before Black Friday, encourage visitors to "Build Your Dream Wishlist."
• The Action: On Black Friday morning, use the app to send a mass email to everyone who wishlisted an item: "Your Wishlist is On Sale!"
• The Result: High-intent traffic floods your site immediately.

Strategy 2: The "Out of Stock" Savior

• The Setup: A popular item sells out. Instead of removing the page, replace the "Add to Cart" button with "Add to Wishlist to get Notified."
• The Action: When stock arrives, Hulk Advanced Wishlist automatically triggers a "Back in Stock" email.
• The Result: You recover sales that would have otherwise gone to a competitor.

Ready to Increase Your Revenue?

A wishlist is more than a list of products, it’s a list of leads waiting to be converted. Don't let your visitors browse and bounce. Give them a reason to stay connected.

Install Hulk Advanced Wishlist today and start turning window shoppers into lifelong customers.