The Ultimate Guide on How to Add a Klaviyo Form to Shopify

Table of Contents

  1. Introduction
  2. Creating Your Klaviyo Form
  3. Adding the Form to Your Shopify Store
  4. Tips for Optimal Integration
  5. Troubleshooting Common Issues
  6. Conclusion
  7. FAQ

Crafting a seamless online experience for your customers is paramount in today's digital marketplace. One vital component is ensuring that your Shopify store not only attracts visitors but also converts them into subscribers or customers. This is where integrating a Klaviyo form into your Shopify store comes into play. In this blog post, we will dive deep into how to efficiently add a Klaviyo form to your Shopify store, ensuring you can leverage this integration for maximum engagement and conversion.

Introduction

Consider this: You have a beautifully designed Shopify store, an array of products ready to sell, but you're struggling with capturing your visitors' information? How do you bridge this gap efficiently? The answer lies in integrating a sophisticated email marketing tool like Klaviyo with your Shopify store.

Adding a Klaviyo form to your Shopify store can seem daunting at first. However, with the right guidance and insights, you can significantly enhance your store's functionality, leading to increased engagement and conversions. This blog post will guide you through the process, ensuring a smooth and successful integration.

By the end of this post, you will have learned not only the step-by-step process of embedding Klaviyo forms in your Shopify store but also some pro tips to optimize these forms for maximum efficiency. We'll cover everything from creating your Klaviyo form, finding the perfect spot on your Shopify site, to troubleshooting common issues.

Creating Your Klaviyo Form

Before diving into the Shopify integration, the first step is to create a compelling Klaviyo signup form. Klaviyo offers a variety of form types - from pop-ups and flyouts to embedded forms. Depending on your engagement strategy, choose a form that aligns with your business goals.

  1. Login to Klaviyo: Start by logging into your Klaviyo account.
  2. Navigate to the Sign-up Forms: In the dashboard, find the 'Sign-up Forms' section.
  3. Create a New Form: Click on 'Create Form' and choose the type of form you wish to create.
  4. Customize: Use Klaviyo's form builder to customize your form. Remember to keep your audience in mind and design a form that's both enticing and easy to fill out.

Adding the Form to Your Shopify Store

Once your Klaviyo form is ready, it's time to add it to your Shopify store. Here's how:

For Embedded Forms:

  1. Get the Embed Code: After finalizing your form, Klaviyo will provide you with an embed code.
  2. Open Your Shopify Admin: Log into your Shopify store admin.
  3. Select the Page: Navigate to 'Online Store' > 'Pages'. Choose the page you'd like to add the form to, or create a new one.
  4. Access the HTML Editor: Click on the '< >' icon to switch to HTML view.
  5. Paste the Embed Code: Paste the Klaviyo form's embed code where you'd like the form to appear.
  6. Save Changes: Don't forget to save your changes and preview the page to ensure the form displays correctly.

For Footer Forms:

If your goal is to add the form to your site's footer, the process involves tweaking the theme’s HTML/CSS code. Given the technical nature, it’s essential to proceed with caution or seek assistance from a professional if unsure.

  1. Navigate to 'Themes': In your Shopify admin, go to 'Online Store' > 'Themes'.
  2. Edit Code: Find the theme you're using and click on 'Actions' > 'Edit Code'.
  3. Locate the Footer File: Usually named something like footer.liquid.
  4. Insert the Embed Code: Paste the Klaviyo form embed code into the footer file where you want the form to appear.
  5. Save and Preview: Always save your changes and preview your site to ensure the form is functioning correctly.

Tips for Optimal Integration

  • Test: Before finalizing, test the form on your site to ensure it works as expected.
  • Mobile Optimization: Ensure your Klaviyo form is mobile-friendly, as a significant portion of online shoppers use mobile devices.
  • Compliance: Stay compliant with data protection regulations by including a consent checkbox or statement in your form.

Troubleshooting Common Issues

  • Form Not Displaying: Check if the embed code was pasted correctly. Also, review if theme settings or other scripts are conflicting with the form.
  • Form Looks Misaligned: This usually requires some CSS tweaking. Adjust the styling in the Klaviyo form builder or directly in your Shopify theme files.

Conclusion

Integrating Klaviyo forms into your Shopify store opens up a world of possibilities for engaging visitors and converting them into loyal customers. By following the steps outlined in this guide, you'll be able to smoothly incorporate Klaviyo forms into your Shopify store, enhancing your marketing efforts.

Remember, the key to a successful integration lies in testing and optimization. Regularly review your form's performance and make necessary adjustments to ensure it continues to meet your business objectives and provide value to your customers.

FAQ

  1. Can I add Klaviyo forms to any Shopify theme? Yes, Klaviyo forms can be added to any Shopify theme. However, the process may vary slightly depending on the theme's structure.

  2. Do I need coding knowledge to add Klaviyo forms to Shopify? Basic knowledge is helpful, especially for adding forms to the site’s footer or customizing the form’s appearance. However, Klaviyo’s straightforward embed code and Shopify’s user-friendly platform make it accessible, even for beginners.

  3. How do I ensure my Klaviyo form is GDPR compliant? Include a consent checkbox or explicit consent statement in your form. Klaviyo provides options to easily add these elements to your forms.

  4. Can I customize the look of my Klaviyo form? Absolutely! Klaviyo offers extensive customization options, allowing you to align the form’s design with your brand’s visual identity.

  5. What should I do if my form is not displaying correctly on mobile devices? Revisit the form's design in Klaviyo’s form builder. Ensure you've selected a mobile-responsive layout or adjust the form’s settings for better mobile display.