Table of Contents
- Introduction
- Enhanced Items Page Search Functionality
- Refined Account and Item Sales Reports
- Managing Potential Duplicates on Walmart.com
- Search Engine Marketing Suggestions in Success Hub
- Important API Updates
- Phishing Scam Alert
- About Walmart
- Understanding Cookies on Walmart.com
Introduction
Imagine you're knee-deep in managing your Walmart marketplace inventory when, all of a sudden, a new enhancement makes your tasks significantly easier. Sounds ideal, right? Well, with the latest updates unveiled in the July 2024 Seller Digest, your experience on the Seller Center just got a whole lot smoother. From improved search functionalities on the Items page to essential API updates, Walmart is keen on making your selling experience as seamless as possible. Intrigued? Let’s dive in to explore these upgrades and understand how they can benefit you moving forward.
Enhanced Items Page Search Functionality
In the fast-paced world of eCommerce, efficiency is key. The latest updates to Walmart's Items page make searching for SKUs and item names exceptionally quick and straightforward. Now, you only need to enter two characters to generate search results, no longer requiring exact capitalization. This enhancement aims to save you time, allowing you to focus more on other critical tasks.
Additionally, new sortable columns such as SKU, Ratings, and Reviews have been introduced. These columns provide a more comprehensive overview of your items, offering valuable insights at a glance. This update helps in better managing and evaluating your inventory, ultimately supporting your business growth.
Refined Account and Item Sales Reports
Tracking and analyzing sales data is crucial for any seller. To aid in this, Walmart has revamped the Account Sales and Item Sales reports. The new features include easier-to-understand visualizations, enabling you to decipher complex data quickly. You can now view multiple metrics simultaneously, adding a layer of depth to your data analysis.
Moreover, these reports offer additional customization options, allowing you to tailor the information according to your needs. Whether you want to focus on specific product lines or overall sales trends, these improved reports provide the flexibility required.
Managing Potential Duplicates on Walmart.com
Duplicate listings can significantly hamper your business. Walmart's updated feature allows you to review items flagged as potential duplicates within 30 days, ensuring a cleaner and more navigable eCommerce site. To utilize this feature, navigate to the Notifications tab in the Seller Center and enable notifications for potential duplicate items.
Upon receiving a flagged item, you can assess each entry, deciding whether to merge duplicates or mark them as unique. This proactive step minimizes errors and ensures the relevance and accuracy of your product listings.
Search Engine Marketing Suggestions in Success Hub
Marketing your products effectively is paramount to achieving higher sales. Walmart's Success Hub now offers item suggestions for external Search Engine Marketing (SEM) campaigns on platforms like Google and Bing. These suggestions can guide your marketing efforts, aligning them with popular search trends and ultimately driving more traffic to your listings.
Important API Updates
To improve the functionality and reliability of Walmart's marketplace, essential updates have been made to the Items and Disputes API integrations. You must update your API integrations by August 26 to avoid errors and ensure that your items remain transactability.
These updates are part of Walmart's strategy to prevent duplicate listing errors, enhancing the overall seller experience. Adhering to these updates is crucial; failing to do so could result in your duplicate listings being unpublished according to Walmart's Duplicates Listings Policy.
Phishing Scam Alert
Security is a paramount concern in the digital age. Recently, there has been an ongoing phishing scam targeting Walmart Marketplace sellers. These fraudulent emails originate from addresses such as @walmartcustomersupport.com. Walmart advises sellers to disregard and not respond to such emails to protect their data and accounts.
About Walmart
Walmart Inc. is a global retail leader, dedicated to helping people save money and live better. With a presence in 20 countries, Walmart boasts 10,500 stores and numerous eCommerce websites, attracting approximately 240 million weekly visitors. Fiscal year 2023 saw Walmart's revenue hit an astounding $611 billion. As a company, Walmart is committed to sustainability, corporate philanthropy, and providing employment opportunities.
Understanding Cookies on Walmart.com
Cookies play a significant role in enhancing your interaction with websites. Here’s a quick rundown on the types of cookies Walmart uses:
Strictly Necessary/Essential Cookies
These cookies are vital for the website’s core functions, including quick content loading, account login/out, and maintaining security. They are set by default and can't be turned off.
Performance Cookies
Performance cookies help Walmart understand and count website visitors, ensuring that online services are functioning correctly and improvements are made where necessary.
Functional Cookies
Functional cookies remember your choices (e.g., display settings, language preferences) to customize and enhance your user experience on the website.
Targeting/Advertising Cookies
These cookies gather detailed information about your online activities to assist advertisers in delivering personalized marketing content relevant to your interests.
Managing Your Cookie Preferences
You have control over which cookies you allow, impacting your site experience and the services offered. You can modify your settings any time through the Privacy Center available in the website’s footer.
FAQ
Q: What is the significance of the new search functionality on the Items page? A: The new search functionality reduces the time it takes to find SKUs and item names by allowing two-character searches and making capitalization unnecessary. This speeds up the search process, helping sellers manage their listings more efficiently.
Q: How do the new visualizations in sales reports benefit me? A: The new visualizations make complex data easier to interpret. Being able to view multiple metrics simultaneously helps you gain deeper insights into your sales performance, enabling better decision-making.
Q: What steps should I take to manage duplicate listings? A: Enable notifications for potential duplicates in the Seller Center’s Notifications tab. Regularly review flagged items and decide whether to merge duplicates or mark them as unique to maintain accurate listings.
Q: Why is it important to update API integrations? A: Updating API integrations ensures you avoid duplicate listing errors and keeps your items transactability. Failure to update could result in your listings being unpublished as per Walmart's Duplicates Listings Policy.
Q: How can I protect myself from phishing scams? A: Avoid responding to suspicious emails, particularly those from @walmartcustomersupport.com. Always verify the sender's email address and report phishing attempts to Walmart’s support team.
By implementing these latest features and following the necessary action items, Walmart sellers can enhance their operational efficiency, improve their marketability, and secure their accounts from potential threats. With these updates, Walmart continues to refine its platform, ensuring a better experience for all its marketplace participants.
