How to Make a Shopify Landing Page That Converts: A Step-by-Step Guide

Table of Contents

  1. Introduction
  2. Understanding the Fundamentals of a Shopify Landing Page
  3. How to Build a Shopify Landing Page from Scratch
  4. Leveraging Collections for Cohesive Landing Pages
  5. Exploring Shopify Landing Page Builder Apps
  6. Considering Third-Party Landing Page Builders
  7. The Benefits of Professional Shopify Landing Page Design
  8. Conclusion

Creating an effective Shopify landing page is akin to opening the door to a world of potential customers, welcoming them in, and making sure they don’t leave without taking the desired action. Whether you’re launching a new product, targeting a specific audience segment, or looking to boost your sales with a special promotion, a well-crafted landing page can make all the difference. Here’s how to create Shopify landing pages that not only capture attention but convert visitors into loyal customers.

Introduction

Did you know that the average landing page conversion rate across industries sits around 2.35%, yet the top 25% are converting at 5.31% or higher? This stark difference underscores the immense potential that lies in optimizing your landing page for better performance. With Shopify, creating a landing page that stands out in the bustling e-commerce sphere is not just achievable; it’s a strategic necessity.

This in-depth guide will walk you through the process of creating a Shopify landing page from scratch, leveraging collections for a cohesive product showcase, exploring the top Shopify landing page builder apps, considering third-party builders, and the potential benefits of partnering with professional designers. By the end, you'll have a clearer understanding of how to craft a landing page that meets your business goals, resonates with your audience, and ultimately, drives conversions.

The Purpose of This Blog Post

By the end of this article, you will learn the essential steps and strategies to create an effective landing page on Shopify. We'll cover everything from the basics of landing page design to more advanced tactics that can help you maximize conversions. Whether you’re a complete novice or looking to refine your current landing pages, this guide has something for you.

Understanding the Fundamentals of a Shopify Landing Page

A landing page is much more than just another page on your Shopify store. It’s a targeted, purpose-driven page designed to convert visitors into leads or customers. Unlike a homepage, which offers a general overview of your brand, a landing page focuses on a single offer, product, or campaign, and encourages visitors to take one specific action.

The Key Elements of an Effective Landing Page

  • Compelling Headline: Captures the visitor’s attention and clearly communicates the value proposition.
  • Engaging Visuals: High-quality images or videos that showcase the product or offer and resonate with the target audience.
  • Concise, Benefit-Driven Copy: Highlights the benefits of the offer, not just its features, and speaks directly to the visitor’s needs and desires.
  • Clear Call-to-Action (CTA): A standout button or link that encourages visitors to take the desired action, such as "Buy Now," "Sign Up," or "Learn More."

How to Build a Shopify Landing Page from Scratch

Building a landing page on Shopify might seem daunting, but with the right approach, it’s entirely manageable. Here’s a simplified process to get you started:

  1. Strategize Your Content and Design: Before diving into the technical setup, define your landing page’s goal, target audience, and key message. Sketch out a rough layout, including where to place your headline, CTA, and other critical elements.

  2. Customize with Liquid or HTML/CSS: For those with coding knowledge, Shopify allows you to customize your landing page using Liquid, Shopify’s templating language, HTML, and CSS. This option gives you the most control over the design and functionality of your page.

  3. Utilizing Shopify Sections and Blocks: For a less coding-intensive approach, use Shopify’s built-in sections and blocks to build your page. This method is more accessible for beginners and still offers a good deal of customization options.

Leveraging Collections for Cohesive Landing Pages

Creating a landing page that showcases a collection of products is a fantastic way to guide customers towards making a purchase. Here’s a step-by-step approach:

  1. Create a New Collection: From your Shopify admin, go to Products > Collections, and set up a new collection that aligns with your landing page’s theme or offer.

  2. Customize Collection Settings: Choose how products are added to the collection (manually or automatically based on conditions) and set up any necessary sort options or tags.

  3. Design Your Collection Page: Use the theme editor to customize how your collection page looks, making it serve as your landing page. Focus on aligning the design with your campaign’s goals and aesthetics.

Exploring Shopify Landing Page Builder Apps

For those seeking a more streamlined, no-code solution, numerous Shopify apps can simplify the landing page creation process. Popular options include:

  • Shogun: Offers a drag-and-drop interface with a wide range of templates, making it easy to design pages without coding knowledge.
  • PageFly: Provides advanced customization options, allowing you to create unique and responsive landing pages.
  • GemPages: Features a user-friendly editor and integrations with various Shopify apps to enhance your landing page’s functionality.

Considering Third-Party Landing Page Builders

Sometimes, the best tool for the job might not be in the Shopify ecosystem. Third-party landing page builders like Leadpages or Unbounce can offer advanced features and integrations that Shopify-native apps don’t. If you choose this route, ensure the tool you pick integrates smoothly with Shopify, especially for tracking conversions and managing inventory.

The Benefits of Professional Shopify Landing Page Design

While DIY options are plentiful, collaborating with professional designers can elevate your landing page to new heights. Professionals can offer:

  • Expert Design and Copywriting: Ensuring your landing page is not only visually appealing but also effectively communicates your offer.
  • Optimization for Conversion: Applying best practices to increase the likelihood of visitor action.
  • Custom Integrations: Implementing advanced features or custom solutions that might be beyond the scope of off-the-shelf apps.

Conclusion

In crafting your Shopify landing page, remember that the devil is in the details. Every element, from the headline to the CTA button, plays a role in converting visitors. Through careful planning, leveraging the right tools, and possibly partnering with professionals, you can create a landing page that not only captures attention but converts visitors into valuable customers.

Focus on understanding your audience, delivering value through your offer, and continuously testing and optimizing your landing page. With these strategies in hand, you’re well on your way to increasing conversions and achieving your business goals with your Shopify landing page.

FAQ

  • Can I use Shopify to create a landing page without any coding knowledge? Yes, Shopify offers built-in tools and a variety of apps that allow you to create landing pages without coding.

  • What’s the difference between a landing page and a homepage? A landing page is designed for a specific marketing campaign or offer and aims to convert visitors into leads or customers, while a homepage provides a broad overview of a brand and its offerings.

  • How do I know if my landing page is effective? Track your landing page’s performance through metrics like conversion rate, bounce rate, and time on page. Use this data to iterate and optimize for better results.

  • Can I A/B test landing pages on Shopify? With certain apps and third-party tools, you can conduct A/B tests on your Shopify landing pages to determine what elements work best for your audience.