TV 및 스트리밍 광고전시 시장의 변화하는 역학
The Evolving Dynamics of the TV and Streaming Advertising Upfront MarketTable of Contents Introduction The Context: An Adjusting Marketplace Strategy Adjustments: Towards Flexibility and Agency-Level Commitments Looking Ahead: The Future...
전담 시장 탐색: 광고주와 마케터를 위한 전략과 동향
Navigating the Upfront Market: Strategies and Trends for Advertisers and MarketersTable of Contents Introduction The Shift to Streaming The Upward Trend in Upfront Spending Role of Measurement Providers in the...
스냅의 전략적인 플레이: 광고 제안 변화로 광고주 유치하기
Snap's Strategic Play: Transforming Ad Offerings to Entice AdvertisersTable of Contents Introduction Snap's Revitalized Advertising Strategy Snap Against the Competition Conclusion: A Promising Horizon or a Steep Hill to Climb?...
미래를 향해: 생성적 AI가 검색 및 SEO 전략을 변화시키는 방법
Navigating the Future: How Generative AI Transforms Search and SEO StrategiesTable of Contents Introduction The Dawn of a New Era in Search Beyond Keywords: The Shift to Natural Language and...
전략적으로 재조직된 덴츠의 성장을 위한 새로운 동향
Dentsu's Strategic Restructure: A New Dawn for Growth in the Advertising RealmTable of Contents Introduction The Genesis of Transformation Unlocking Value with Merkury for Media Leadership and Vision: A New...
