How to Create a Sale on Shopify? [Quick & Easy]

Table of Contents

  1. Introduction
  2. Why Should You Create a Sale on Shopify?
  3. How to Set Up a Sale on Shopify
  4. Top Sales & Discount Apps for Your Shopify Store
  5. Conclusion
  6. FAQ

Introduction

Are you looking for an effective way to boost your Shopify store's sales and attract more customers? Implementing discounts and promotional offers is a proven strategy in e-commerce that can drive traffic and increase revenue. However, setting up a sale on Shopify requires careful planning and execution to ensure it doesn't negatively impact your profit margins or overall business health. This guide will walk you through the best practices for creating a successful sale on Shopify, ensuring you can maximize your benefits while maintaining a healthy profit margin. We'll also explore some of the top sales and discount apps to help you streamline the process.

You will learn how to set up discounts and sale collections effectively, showcase discounted prices, and leverage powerful Shopify apps to simplify your promotional efforts. By the end of this post, you'll be well-equipped to run engaging sales that appeal to your customers and enhance your online store's profitability.

Why Should You Create a Sale on Shopify?

Before diving into the how-to's, it's important to understand the why behind running sales on your Shopify store. Sales promotions can:

  • Attract New Customers: Discounts can be a compelling reason for new customers to try your products.
  • Clear Out Inventory: Sales provide a way to liquidate slow-moving stock, making room for new arrivals.
  • Increase Revenue: Well-planned sales can drive significant increases in order volume and revenue.
  • Build Customer Loyalty: Regular promotions can encourage repeat purchases and build customer loyalty.

However, the key lies in executing these sales strategically to avoid potential pitfalls such as eroded profit margins or undervaluing your brand.

How to Set Up a Sale on Shopify

Creating a sale on Shopify involves several steps, from listing prices to highlighting the discounts on your storefront. Let's explore each step in detail:

Display Discounted Prices to Customers

Showing discounted prices effectively can make a significant difference in your sales outcomes. Shopify allows you to display both the original and sale prices, making it clear to customers how much they're saving. Here’s how you can do it:

Step 1: Go to Products

In your Shopify admin panel, click on the Products button in the left-hand menu to display all your products.

Step 2: Click on the Product Name

Locate the product you want to set a comparison price for and click on its name.

Step 3: Set the Original Price

Navigate to the Price section and enter the product’s original price in the “Compare at price” field.

Step 4: Enter the Sale Price

Determine a suitable sale price for the product and input it in the “Price” textbox. Ensure it is lower than the “Compare at price” value.

Step 5: Click Save

To finalize the comparison price for your product, click the Save button.

For products with multiple variants, the lowest sale price will usually be displayed to attract buyers, but all variants’ discounted prices will also be visible upon clicking the product.

Setting Up a Discount Collection on Shopify

Shopify’s discount collection feature simplifies the browsing experience for customers, allowing them to easily find sale items. Follow these steps to create a discount collection:

Step 1: Create a New Collection

From your admin dashboard, click Products in the menu, then navigate to Collections and click on Create collection.

Step 2: Enter Product Information

Fill in the collection details, including a distinctive title and an engaging description to capture your customers’ interest.

Step 3: Select Collection Type

Choose the Automated option in the Collection type field. This makes it easier to add products to the collection based on set criteria, rather than manually adding them one by one.

Step 4: Choose All Conditions

In the Conditions section, select All Conditions to apply all specified criteria to the collection.

Step 5: Select Compare at Price

Navigate to the Conditions section and choose Compare at Price from the dropdown menu.

Step 6: Choose Is Greater Than

Select Is Greater Than from the second dropdown list.

Step 7: Enter ‘0’ in the Third Textbox

Input 0 in the third textbox to include all products with a compare price greater than zero.

Step 8: Add Additional Conditions (Optional)

To further refine the selection of sale products, you can add one or more additional conditions.

Step 9: Hit Save

Click the Save button to finalize your sale collection.

Top Sales & Discount Apps for Your Shopify Store

Managing a busy online store can be overwhelming, and that's where sales and discount apps come into play. These tools help automate promotions, offer creative discount strategies, and can even drive higher engagement. Here are some recommended apps:

Bold Discounts – The Sale App

A versatile app perfect for setting up product-specific or store-wide discounts. It includes real-time countdowns and the ability to launch multiple promotions simultaneously.

  • Price: $19.99/month (14-day free trial available).

Upsell on Exit & Visit

This app targets customers with enticing pop-ups just as they’re about to leave, converting potential exits into sales with attractive offers such as coupons and free shipping.

  • Price: Free for basic, with premium plans starting at $7.95/month.

Wheelio

Wheelio engages customers with gamified discounts that appear as they attempt to leave the site, encouraging interaction and conversions through customized offers.

  • Price: Ranges from $14.92 to $109.92/month.

Birthday Reminder

This app allows you to send personalized birthday greetings and offers, helping foster customer loyalty and enhancing the shopping experience with special discounts and gifts.

  • Price: Multiple pricing plans available.

Bulk Discounts

For stores needing a large volume of discount codes, this free app allows quick generation and integration of thousands of one-time or reusable codes.

  • Price: Free

Conclusion

Setting up a sale on Shopify can be a powerful tool in your e-commerce strategy, driving customer engagement and increasing sales. By following the steps outlined above and leveraging top-rated sales and discount apps, you can create a compelling shopping experience that both new and returning customers will appreciate. Always approach your promotions with a strategic mindset to ensure they benefit your business without undercutting your profit margins.

With robust planning and the right tools, your Shopify sales can boost your online store’s performance and leave a lasting impression on your customers. Happy selling!

FAQ

Q1: Why should I display both original and sale prices? Displaying both prices makes it clear to customers how much they are saving, which can drive the perception of value and encourage purchases.

Q2: Can I automate the addition of products to a sale collection? Yes, using the automated collection type allows you to set conditions that automatically include products in the sale collection, saving time and ensuring no sale item is missed.

Q3: Which app is best for creating bulk discount codes? Bulk Discounts is a free app that efficiently generates thousands of discount codes, making it ideal for large promotions or external campaign integrations with platforms like Groupon.

Q4: How can I effectively use exit-intent pop-ups? Exit-intent pop-ups, provided by apps like Wheelio, can capture potentially lost sales by offering last-minute discounts or special offers to customers who are about to leave your site.

Q5: Are there any free apps for setting up basic sales on Shopify? While many robust apps come with a fee, the Bulk Discounts app is free and can help you create and manage discount codes effortlessly.