Table of Contents
- Introduction
- Enhanced Items Page for Streamlined Searches
- Revamped Account and Item Sales Reports
- Managing Potential Duplicate Listings
- Integrating Search Engine Marketing (SEM) Suggestions
- Vital API Updates
- Phishing Scam Alert
- About Walmart Inc.
- Frequently Asked Questions (FAQ)
Introduction
In the dynamic world of online retail, staying updated with the latest features and functionalities is crucial for sellers to maintain an edge. Walmart, a leader in both physical and online retail, continuously enhances its platform to provide a better experience for its sellers. This month has seen numerous updates aimed at improving the Seller Center experience. Read on to discover the latest improvements, new features, and essential actions required to leverage Walmart’s updates fully.
Enhanced Items Page for Streamlined Searches
The Items page in Seller Center has received significant updates, making it easier for sellers to manage their inventory effectively. Now, with just two characters entered in the search fields for SKU or Item Name, results are displayed, saving time and effort. Furthermore, capitalization is no longer a requirement for searches, enhancing user convenience.
Additional sortable columns, including SKU, Ratings, and Reviews, have been introduced, offering more detailed and organized data for sellers. These changes collectively ensure that sellers can quickly access and manage their products, leading to more efficient operations.
Revamped Account and Item Sales Reports
Understanding sales data is pivotal for sellers to make informed business decisions. The updated Account Sales and Item Sales reports now feature easier-to-understand visualizations and the ability to view multiple metrics simultaneously. This improvement means sellers can gain comprehensive insights into their performance without the hassle of navigating through complex data points.
Moreover, the additional customization options allow sellers to tailor the reports to meet their specific needs. By focusing on the most relevant metrics, sellers can make strategic decisions that capitalize on growth opportunities and optimize sales performance.
Managing Potential Duplicate Listings
Duplicate listings can dilute a brand's presence and confuse potential buyers. To address this, Walmart has introduced a feature for reviewing items flagged as potential duplicates within 30 days. Sellers can enable notifications for potential duplicate items by selecting the Notifications tab in Seller Center’s top navigation bar and clicking on Settings.
To review flagged listings, sellers should navigate to the Pending Review section in the left-hand menu or follow the link provided via email. This process allows sellers to either merge duplicates or mark items as unique, ensuring a cleaner, more professional marketplace presence.
Integrating Search Engine Marketing (SEM) Suggestions
Effective marketing outside the Walmart platform can significantly drive traffic and sales. With the latest update, sellers can now find Search Engine Marketing (SEM) suggestions in the Success Hub. This feature provides item suggestions for external SEM campaigns on popular search engines like Google and Bing.
By leveraging these suggestions, sellers can optimize their marketing efforts, attract more potential buyers, and ultimately increase their sales. The integration of SEM into the Success Hub signifies Walmart’s commitment to providing end-to-end support for sellers’ growth.
Vital API Updates
To prevent duplicate listing errors and ensure seamless transactions, Walmart has updated its Items and Disputes APIs. Sellers are required to update their API integrations by August 26. Failure to comply will result in duplicate listings being unpublished as per Walmart’s Duplicates Listings Policy.
Staying updated with API changes is crucial for maintaining the functionality and transactability of listings. This update emphasizes the importance of keeping technological integrations current, aligning with Walmart’s standards for a smooth selling experience.
Phishing Scam Alert
Security is a paramount concern, and recently, there has been an ongoing phishing scam targeting Walmart Marketplace sellers. The fraudulent emails originate from @walmartcustomersupport.com and should be disregarded and not responded to.
Sellers must stay vigilant and report any suspicious activities to Walmart to help prevent security breaches. This alert underlines the need for continuous awareness and proactive measures to safeguard personal and business information.
About Walmart Inc.
Walmart Inc. continues to be a global retail leader, operational in 20 countries with a vast network of stores and eCommerce websites. With a workforce of 2.1 million associates and a significant revenue footprint, Walmart remains at the forefront of retail innovation, sustainability, corporate philanthropy, and employment opportunity.
Frequently Asked Questions (FAQ)
What are the benefits of the new Items page updates? The updated Items page allows for quicker and easier product searches with just two characters and no capitalization needed. Additionally, the introduction of sortable columns like SKU, Ratings, and Reviews helps sellers organize their inventory more efficiently.
How do the new visualizations in the sales reports help sellers? The easier-to-understand visualizations and the ability to view multiple metrics simultaneously provide sellers with comprehensive performance insights. Customization options further enable sellers to focus on the most relevant data, aiding strategic decision-making.
What steps should I take to manage potential duplicate listings? Enable notifications for potential duplicate items in Seller Center by selecting Notifications and then clicking Settings. Review flagged listings in the Pending Review section or via the email link provided, and decide whether to merge duplicates or mark them as unique.
How can SEM suggestions benefit my business? SEM suggestions in the Success Hub offer targeted recommendations for external search engine marketing campaigns on platforms like Google and Bing. Implementing these suggestions can increase visibility, traffic, and sales.
What is the deadline for updating API integrations? Sellers must update their Items and Disputes API integrations by August 26 to avoid the unpublishing of duplicate listings according to Walmart’s policy.
What should I do if I receive a phishing email? Do not respond to any emails from @walmartcustomersupport.com and report them to Walmart. Staying cautious and reporting suspicious activity helps maintain a secure selling environment.
With these updates, Walmart continues to enhance the Seller Center experience, ensuring that sellers have the tools and support necessary for success in the competitive eCommerce landscape. By staying informed and proactive, sellers can navigate these changes effectively and capitalize on new opportunities for growth.
