Table of Contents
- Introduction
- Deepen Your Understanding of Future Drinks Trends
- Expand Your Knowledge of Drinks Categories
- Network with Experts
- Find the ‘Next Big Thing’ for Your Product Line-Up
- Conclusion
- Frequently Asked Questions (FAQ)
Introduction
Is your business ready to navigate the ever-evolving landscape of the drink industry? Whether you're a wholesaler, buyer, or distributor, understanding the latest trends and innovations is crucial in staying ahead. Every year, Imbibe Live serves as a pivotal event for drinks professionals looking to enhance their knowledge and network with leading industry experts. From July 1st to 2nd, 2024, this premier UK event will be brimming with opportunities designed to propel your business forward. If you are pondering whether attending is worth your time, let’s dive into four compelling reasons why Imbibe Live should be on your calendar this year.
Deepen Your Understanding of Future Drinks Trends
Staying updated with emerging trends is indispensable for anyone in the drinks industry. In 2024, Imbibe Live will showcase information from Nielsen IQ, a renowned research firm, covering prominent drinks trends for 2025/26 across beer, wines, and spirits. This invaluable foresight allows participants to make informed decisions and keep their product ranges contemporary and appealing.
From no and low-alcohol beverages to the latest in craft beers and agave spirits, the event promises a holistic view of the industry’s future. By attending these trend-focused sessions, you gain a competitive edge in predicting consumer preferences and adapting your stock accordingly. This informed approach not only attracts new customers but also retains loyalty among existing ones.
Expand Your Knowledge of Drinks Categories
Imbibe Live goes beyond just highlighting trends—it dives deep into various drinks categories. Over the span of two days, you will encounter a plethora of insights and innovations from drinks producers worldwide. The event is a hub for discovering the latest developments across different categories, including no & low alcohol, craft beer, and sparkling wine.
Big brands like Schweppes, Damm, and AU Vodka will be showcasing their latest products. Such direct engagement with top manufacturers helps attendees grasp the subtleties of each category, enhancing their ability to select the best products to meet consumer demands. Whether you are a seasoned professional or new to the industry, this is a prime opportunity to broaden your category knowledge and taste the latest innovations firsthand.
Network with Experts
One of the most valuable aspects of Imbibe Live is the opportunity to network with industry experts and peers. Meeting professionals like Ian Burrell and Pete Brown and engaging in thought-provoking discussions can significantly elevate your business strategies. The event’s networking platform encourages you to forge new relationships that could be vital for your business growth.
Additionally, the “Industry Update” masterclass by the Wine and Spirit Trade Association (WSTA) will address how new governmental policies might impact your business. Being equipped with this knowledge helps you prepare and adapt your business plans accordingly. Networking sessions are designed not just for casual interaction but to provide actionable insights and real-world strategies.
Find the ‘Next Big Thing’ for Your Product Line-Up
Curating a successful product line-up is one of the primary goals for attendees at Imbibe Live. The event offers exclusive insights and tastings from a diverse range of exhibitors, enabling attendees to identify emerging trends and innovative products.
The French and Italian pavilions will offer a taste of exquisite new selections of wines, spirits, and artisan beverages. For those keen on independent beers, the Society of Independent Brewers' (SIBA) new Indie Beer Bar pavilion will be the place to discover niche products making significant waves. Additionally, the Campo de Agave theatre will host masterclasses on all things agave, courtesy of Club Cantina.
The Sommelier Wine Awards results ceremony is another highlight, offering detailed feedback on the winning wines, thus helping inform your buying decisions. These experiences can significantly influence your product curation strategies, ensuring that your offerings stand out in a competitive market.
Conclusion
Imbibe Live 2024 is not just another event on the calendar; it’s a must-attend for serious drinks industry professionals. Whether you are looking to deepen your understanding of future drinks trends, expand your knowledge across various categories, network with top industry experts, or find the next big thing for your product line-up, this event offers unparalleled opportunities.
Mark your calendars for July 1st and 2nd, and get ready to immerse yourself in an environment rich with innovation, insight, and networking possibilities. By attending, you will arm yourself with the tools and information needed to drive your business forward in the dynamic world of drinks.
Frequently Asked Questions (FAQ)
Why is it essential to understand future drinks trends? Understanding future drinks trends helps wholesalers, buyers, and distributors anticipate consumer preferences, stay ahead of competitors, and make informed product decisions.
What are some of the notable brands participating this year? Brands such as Schweppes, Damm, and AU Vodka are among the notable participants, showcasing their latest innovations and products.
What opportunities for networking does Imbibe Live provide? Imbibe Live offers numerous networking sessions with industry experts and peers, as well as masterclasses and panel discussions led by leaders like Ian Burrell and Pete Brown.
What unique features can attendees expect at Imbibe Live 2024? Attendees can look forward to a range of experiences including the Indie Beer Bar pavilion, Campo de Agave theatre, and the Sommelier Wine Awards results ceremony.
How can attending Imbibe Live influence my product line-up? By exploring exclusive tastings and insights from various exhibitors, attendees can identify new products and trends to curate a compelling, best-selling product line-up.
Secure your tickets and immerse yourself in the innovation and insights that Imbibe Live 2024 has to offer.
