Shopify Subscription Apps: Bundler ‑ Product Bundles vs Assortion: Upsell & Bundles

Table of Contents

  1. Introduction
  2. How Does Bundler ‑ Product Bundles Work?
  3. How Does Assortion: Upsell & Bundles Work?
  4. How Much Does Bundler ‑ Product Bundles Cost?
  5. How Much Does Assortion: Upsell & Bundles Cost?
  6. Cost Analysis: Bundler ‑ Product Bundles vs Assortion: Upsell & Bundles
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion

Introduction

In the rapidly evolving world of e-commerce, subscription services are swiftly gaining traction, growing 300% in the last four years alone. With the relentless increase of online businesses, subscription services have become a pivotal part of maintaining customer loyalty and enhancing revenue streams. Today, we will take a closer look at two noteworthy Shopify subscription apps: Bundler ‑ Product Bundles and Assortion: Upsell & Bundles.

How Does Bundler ‑ Product Bundles Work?

Developed by Bundler.app, the Bundler - Product Bundles application aims to boost sales by offering innovative bundling discounts. Recognising the challenges businesses face when introducing subscription-based offerings, Bundler.app designed an app that allows businesses to effortlessly implement diverse types of bundles, including classic, Mix & Match, volume discounts and more, increasing average order value and sales in the process. A hypothetical example could be a startup clothing store creating a "Summer Fun" bundle that includes a t-shirt, shorts, and a summer hat. An effective tool in the app's feature set is the customizable widget that enhances the bundle presentation, encouraging customers to proceed with their purchase.

How Does Assortion: Upsell & Bundles Work?

The Assortion: Upsell & Bundles app, developed by Assortion, functions as an all-inclusive solution for upselling and cross-selling. It consolidates multiple functionalities into one platform, providing a seamless and user-friendly experience. From creating bundles of frequently bought products to offering post-purchase discounts, Assortion strives to increase average order value. Imagine a medium-sized business selling home decor items. They could utilize the app's "frequently bought together" feature to suggest a complementary candle when a customer adds a candle holder to their cart, expanding their revenue prospects.

How Much Does Bundler ‑ Product Bundles Cost?

The Bundler app offers two plans. The Free Plan provides unlimited bundles, customizable widgets, discount conditions, and other features, making it an ideal option for startups. The Premium Plan, at a reasonable price of $6.99 per month, offers additional features for scaling businesses, with options such as variant level bundles and funnels.

How Much Does Assortion: Upsell & Bundles Cost?

Assortion: Upsell & Bundles makes its pricing structure simple with three tiered plans. The Basic Plan, priced at $14.99/month, offers volume discounts and product recommendations. Upgrading to the Pro Plan at $29.99/month, adds popup cross-sell and post-purchase upsell benefits. The comprehensive Growth Plan, priced at $49.99/month, is designed for larger businesses, with inclusive of upsell cart drawer functionality.

Cost Analysis: Bundler ‑ Product Bundles vs Assortion: Upsell & Bundles

Comparing the pricing structures, while Bundler offers a more budget-friendly Premium plan, Assortion presents a comprehensive solution that specializes in upselling and cross-selling tactics. Nevertheless, the app's choice must fulfill your business needs efficiently, and therefore, it may differ from business to business.

User Reviews & Customer Support Insights

Is Bundler ‑ Product Bundles Good?

Bundler has obtained an impressive 4.9-star rating based on 1075 reviews. Given its extensive feature set and budget-friendly options, users might praise its functionality, user-friendly interface, and affordability, although user experiences may vary.

Is Assortion: Upsell & Bundles Good?

Similarly, Assortion boasts a strong 4.9-star rating, albeit from a comparatively smaller set of 340 reviews. Users might appreciate the app’s comprehensive solutions, straightforward tier system, and easy-to-use interface.

User Preference: Which App Wins?

While both apps have obtained equally high average ratings, Bundler has a much higher volume of reviews, suggesting it may be the more popular choice amongst users. Features and integrations could contribute to these differences.

Integrations and Compatibility

Bundler ‑ Product Bundles Integrations

Bundler integrates with Shopify POS, Currency Converters, Subscriptions, Seal Subscriptions, Add to cart button, POS, Pagefly, allowing businesses to streamline processes and enhance customer experiences.

Assortion: Upsell & Bundles Integrations

Assortion provides integration with Shopify's Checkout, allowing for seamless transaction processes, enhancing efficiency and customer satisfaction.

Still Searching for the Right Fit?

Choosing the right subscription app for your Shopify store can be a pivotal decision. Have you found yourself wondering if there's a tool that can simplify your subscription management while providing valuable insights into your customer’s journey?

Consider Subscription Plus. Launched in June 2021, this app has swiftly aligned with Shopify's high standards for speed, ease of use, and merchant value. But what makes it stand out?

Ease of Use:

Subscription Plus is designed to integrate seamlessly with your Shopify admin and the latest themes, making the setup a breeze. You can manage your subscriptions directly within the Shopify environment, ensuring a smooth workflow.

Flexibility:

Whether you're selling monthly mystery boxes or offering premium content, the app allows you to create flexible subscriptions for a variety of products and collections. This flexibility extends to your customers as well, who can easily update their information after placing an order.

Insights and Management:

Understanding why customers cancel is just as important as managing active ones. Subscription Plus provides unique insights into subscriber retention, helping you make informed decisions to keep your customer base growing.

Customer Support:

A dedicated support team is ready to assist you, ensuring that any hiccups are resolved promptly, allowing you to focus on what you do best — growing your business.

Pricing:

The app is free to install, with a fee model that scales with your success. You pay nothing for the first $1,000 in order volume per month, and only a 1% revenue share thereafter.

Moreover, the app's reviews speak volumes. Merchants praise its user-friendly platform and the seamless integration with other Shopify services, like Sky Pilot for digital product delivery. While no service is without its challenges, the overall sentiment from users is one of satisfaction and improved operational efficiency. So, if you're looking for a subscription management solution that is both powerful and user-friendly, why not give Subscription Plus a closer look? It might just be the partner you need to streamline your subscriptions and bolster your recurring revenue. Have you experienced the ease of managing subscriptions with Subscription Plus? If not, what's holding you back from trying a solution that could transform your business? Learn More.