Shopify Product Bundles Apps: Frequently Bought Together vs Simple Bundles & Kits

Table of Contents

  1. Introduction
  2. How Does Frequently Bought Together Work?
  3. How Does Simple Bundles & Kits Work?
  4. How Much Does Frequently Bought Together Cost?
  5. How Much Does Simple Bundles & Kits Cost?
  6. Cost Analysis: Frequently Bought Together vs. Simple Bundles & Kits
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion

Introduction

If you’re looking to increase your average order value and improve the customer shopping experience, product bundling might just be the powerful strategy your store needs. Product bundle apps play a vital role in enhancing these outcomes, making the store both appear more attractive and managing discounts more accessible. In this comparison guide, we will take an in-depth look at two popular Shopify bundle apps: Frequently Bought Together and Simple Bundles & Kits.

How Does Frequently Bought Together Work?

Developed by Code Black Belt, Frequently Bought Together capitalizes on the potent tactic of upselling. Since its introduction in 2017, the app has undergone numerous enhancements—each one strengthening its core function of intelligent bundle suggestion. The app consistently diversifies to fulfill every possible customer requirement and has become a full-featured product upsell and recommendation suite, thanks to its AI algorithm. If you ever wondered how Amazon manages to suggest products that you're likely to buy, Frequently Bought Together borrowed that concept and improved upon it. The app provides fine-tuned recommendations for each product, allows you to create personalized product bundles, and offers four different types of bundle discounts for increased conversion rates. The app nails its primary goal: allowing customers to purchase related items in one click, thereby increasing the order value and boosting revenue.

How Does Simple Bundles & Kits Work?

Moving on to another solid choice for your bundling needs, the Simple Bundles & Kits app developed by Freshly Commerce offers mix-and-match, multipacks, subscription sets, curated sets, volume discounts, and wholesale packs. One of its main selling points is that all these bundles require zero coding. The app uniquely caters to online and POS shopping experiences by exceeding Shopify’s 100-variant limit and thereby facilitating seamless shopping. Additionally, it is designed to integrate smoothly with 3PL fulfillment partners, WMS, and shipping software, making it a powerful tool for business owners.

How Much Does Frequently Bought Together Cost?

Frequently Bought Together operates on a simple pricing model: a flat monthly rate of $9.99. The flat rate encompasses an unlimited number of products, orders, and traffic. It delivers unlimited benefits for an attractively consistent price, a feature that has caught the eye of many small business owners and startups.

How Much Does Simple Bundles & Kits Cost?

Unlike Frequently Bought Together, Simple Bundles & Kits employs a tier-pricing plan, thereby intending to cater to a broad spectrum of businesses. It starts with a Basic plan at no cost and escalates to a Plus plan at $149 a month. Each step up in the plan offers increasingly specialized services such as unlimited bundles and orders, free migration, multi-location support, dedicated order processing, and tailored support—elements that are beneficial to medium and large enterprises in particular.

Cost Analysis: Frequently Bought Together vs. Simple Bundles & Kits

Superficially, Frequently Bought Together’s flat-rate pricing seems more cost-effective—especially for businesses just starting. However, as the business grows, the range of services offered in Simple Bundles & Kits’ specialized plans can prove more advantageous in terms of Return-On-Investment.

User Reviews & Customer Support Insights

Is Frequently Bought Together good?

Garnering 2324 reviews with an average rating of 4.9 stars, Frequently Bought Together is, without a doubt, a crowd favourite. Reviews often cite its intuitive interface, advanced recommendations suite, and swift customer support as defining features.

Is Simple Bundles & Kits good?

Though it has fewer reviews (263), Simple Bundles & Kits’ rating of 4.8 stands testament to its efficacy and user-friendliness. Users lauded its extensive bundle options, flexibility, and robust integration capabilities.

Integration and Compatibility Comparison

Frequently Bought Together Integrations:

Frequently Bought Together supports popular integrations like Shopify POS and renowned review platforms like Yotpo, Jugde.me, Loox, Stamped.io, and Ali reviews. These integrations make the app’s functionalities more extensive and the customer buying journey smoother.

Simple Bundles & Kits Integrations:

Simple Bundles & Kits integrates seamlessly with Shopify POS, Checkout, ShipStation, ReCharge, and Subscription apps. These integrations streamline the process of managing product bundles across various platforms and enhance efficiency.

Conclusion

There's no denying the evident strengths of both apps: Frequently Bought Together shines with its user-friendly nature and reliable algorithms, while Simple Bundles & Kits offer unparalleled flexibility and business-oriented integrations. For startups and small businesses seeking affordable, advanced app, Frequently Bought Together might be the better choice. However, for growing or large enterprises that require extensive customizable options and integration capabilities, Simple Bundles & Kits might be the more strategic investment. In all, both Frequently Bought Together and Simple Bundles & Kits warrant consideration for your product bundling needs. It depends on the features and functionalities that align best with your business model.

Still searching for the right fit? Try out these bundling solutions

Frequently Bought Together by Code Black Belt

Elevate your Shopify store’s bundling strategy with Frequently Bought Together. This app is a powerhouse in driving sales through smart product recommendations and bundle discounts. Here’s why it’s a must-have:

  • AI-Driven Recommendations: Automatically suggests products that complement each other, enhancing the shopping experience.
  • Customizable Bundles: Tailor bundles to your store’s needs, with options to exclude certain products.
  • Seamless Integration: Works effortlessly with various Shopify themes.
  • Exceptional Customer Service: Quick and helpful support for any issues or optimization needs.
  • High Conversion Value: Proven to boost sales and customer engagement.

With a stellar overall rating, Frequently Bought Together is a top choice for Shopify stores looking to capitalize on bundle sales. Ready to boost your revenue? Explore Frequently Bought Together..

VolumeBoost ‑ Volume Discounts by HulkApps

Maximize your store’s potential with VolumeBoost - Volume Discounts. This app offers a unique approach to incentivizing bulk purchases, making it ideal for businesses aiming to increase average order values. Key features include:

  • Tiered Discount Structures: Create multiple discount levels to encourage larger purchases.
  • Customizable Design: Tailor the app’s appearance to match your store’s branding.
  • User-Friendly Interface: Easy to set up and manage within your Shopify store..
  • Responsive Customer Support: Quick assistance for any setup or operational queries.
  • Boost in Sales and Satisfaction: Merchants report significant increases in bulk buying rates and customer satisfaction.

With a high overall rating, VolumeBoost - Volume Discounts is an excellent choice for stores looking to enhance their bundling strategy and increase sales. Discover VolumeBoost - Volume Discounts..

Both Frequently Bought Together and VolumeBoost - Volume Discounts offer unique advantages for Shopify store owners. Whether you’re looking to create AI-driven product bundles or incentivize bulk purchases with tiered discounts, these apps provide the tools you need. Check them out to see which one aligns best with your business strategy!