Table of Contents

1. Introduction
2. How Does Assortion: Upsell & Bundles Work?
3. How Does Propel Upsell & Cross‑sell Work?
4. How Much Does Assortion: Upsell & Bundles Cost?
5. How much does Propel Upsell & Cross‑sell cost?
6. Cost Analysis: Assortion: Upsell & Bundles vs. Propel Upsell & Cross‑sell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that increasing customer retention by just 5% can lead to an increase in profits by 25% to 95%? Tactics like upselling and cross-selling are pivotal in not only driving sales but also in enhancing customer loyalty. By strategically encouraging customers to purchase additional, premium, or complementary products, e-commerce platforms can significantly elevate their average order value (AOV). Shopify merchants are leveraging upselling and cross-selling apps to transform the shopping experience into a journey of discovery and value. Two prominent players facilitating this are Assortion: Upsell & Bundles and Propel Upsell & Cross‑sell. These apps serve as crucial tools in a merchant's toolkit, enabling them to execute sales strategies seamlessly while integrating effortlessly with the Shopify platform.

How Does Assortion: Upsell & Bundles Work?

Assortion: Upsell & Bundles positions itself as a comprehensive solution for Shopify merchants looking to ramp up their upselling and cross-selling efforts. The app provides a suite of features—including volume discounts, product add-ons, frequently bought together suggestions, and post-purchase offers—which can be customized to fit any store's unique needs. For businesses of all sizes, Assortion streamlines the sales process by offering customizable upsell opportunities. The app's ability to integrate product recommendations lets merchants tailor their approach to the individual customer journey. Imagine a scenario where a first-time buyer receives a personalized bundle offer post-purchase; this not only increases the perceived value but could also cement a long-term customer relationship.

How Does Propel Upsell & Cross‑sell Work?

Propel Upsell & Cross‑sell operates with a similar motive but distinguishes itself through its pricing structure, including a free plan, and targeted upsell offerings at different stages of the customer journey. Its out-of-the-box compatibility with most themes allows for a frictionless set-up, catering to merchants prioritizing ease and speed. Tailored offers, such as BOGO or bundled discounts, are the bread and butter of Propel. It effectively leverages the shopper's cart contents or value to trigger relevant upsell opportunities. This precise targeting, which can be customized down to the individual product page, can be a game-changer for businesses looking to maximize their per-sale revenue.

How Much Does Assortion: Upsell & Bundles Cost?

Cost-effective solutions play a vital role in a merchant's decision-making process, particularly for startups and SMEs operating on a tight budget. Assortion starts with a Basic plan at $14.99 a month, offering core functionalities like volume discounts and product recommendations. The Pro ($29.99/month) and Growth plans ($49.99/month) build upon the Basic plan by including pop-up upsells and an upsell cart drawer, respectively. There are no additional fees, making Assortion a transparent and predictable option for budgeting purposes.

How much does Propel Upsell & Cross‑sell cost?

Propel Upsell & Cross‑sell caters to an even broader range of budgets, starting with a completely Free plan. This provides a single offer type with unlimited views, an attractive option for new merchants testing the upselling waters. Advancing to the Starter ($3.95/month), Basic ($4.95/month), and Premium ($7.95/month) plans, Propel adds more offer types, cart bars, and other distinguishing features like the Bundle Enforcer for more sophisticated campaign management.

Cost Analysis: Assortion: Upsell & Bundles vs. Propel Upsell & Cross‑sell

When comparing pricing, Propel's free entry-level plan stands out for those strict on budget or in the exploratory phase of business. As Shopify stores grow and require more intricate upselling features, Assortion's higher-tier plans offer broader functionalities that might justify their higher costs. Merchants must align their choice with both financial constraints and strategic upselling needs.

User Reviews & Customer Support Insights

Is Assortion: Upsell & Bundles good?

With an impressive rating of 4.9 stars from 367 reviews, Assortion has clearly resonated with its user base. Customers often cite ease of use and the comprehensive nature of sales features as key benefits. The provision of integrated analytics likely contributes to the positive perception, reflecting the app's effectiveness in delivering a valuable upselling and cross-selling service. Customer Support Feedback: Assortion’s comprehensive approach, not just to upselling, but to customer support, is hinted at in its description and echoed in user reviews. Good customer support can be a decisive factor in garnering high ratings.

Is Propel Upsell & Cross‑sell good?

Propel holds a strong 4.8-star rating from 257 reviews, suggesting a high level of satisfaction among its users. Its straightforward implementation and the ability to precisely target offers could be factors that are well-regarded by the Shopify community. Potential criticisms might revolve around those seeking more advanced customization options, a feature possibly more developed in costlier plans.

User Preference: Assortion: Upsell & Bundles or Propel Upsell & Cross‑sell?

The close rating range, with Assortion slightly ahead, may not fully reflect user preference, but it does suggest a slight leaning towards Assortion, possibly due to its broader upselling functionalities. However, the higher rating does not invalidate Propel’s effectiveness, especially for stores requiring a more simplistic and affordable solution.

Integration and Compatibility Comparison

Assortion: Upsell & Bundles Integrations:

Assortion: Upsell & Bundles lists Checkout as a key integration, ensuring smooth transaction processes. The app's focus on a seamless user experience is evident in its design and use of integrated analytics.

Propel Upsell & Cross‑sell Integrations:

While the provided data for Propel doesn’t mention specific integrations, the emphasis on ease-of-use implies smooth operation alongside Shopify's ecosystem. Propel’s compatibility with most themes suggests a broad appeal in terms of integration simplicity.

Conclusion

The strengths of Assortion: Upsell & Bundles lie in its vast array of features and its all-in-one design approach. Meanwhile, Propel Upsell & Cross‑sell shines with its affordability, particularly for those just embarking on the upselling journey. User reviews for both apps are overwhelmingly positive, with strong indications of robust customer support and user-friendly designs. While Assortion might appeal more to businesses looking for a comprehensive solution, Propel's competitive pricing and targeted upsell triggers offer undeniable value. Ultimately, the choice between Assortion: Upsell & Bundles and Propel Upsell & Cross‑sell will depend on individual business needs, their current scale, and long-term growth strategies in maximizing upselling and cross-selling opportunities.

Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

• AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
• Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
• Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
• Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
• High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo, Judge.me, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.

Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.