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Execute CRO-driven tests from a variety of test elements to create a unique competitive advantage.
Identify the points where your customers are having a hard time with our Flow Based A/B Testing Service
A/B testing is the simplest and most effective means to determine the best content to convert visits into sign-ups and purchases. Knowing what works and what doesn’t helps convert more leads.
A/B testing points to the combination of elements that helps keep visitors on site or app longer. The more time visitors spend on site, the likelier they’ll discover the value of the content, ultimately leading to a conversion.
Forms, images, and text are typical items for A/B testing and updating, but any element of a page or app can be tweaked and tested. Headline styling, CTA button colors, form length, etc., can all affect user engagement and conversion rates in ways that may never be known if they’re not tested.
We efficiently deploy analytics tools and use our expertise (heatmap and funnel analysis) to identify testing opportunities.
We build a strong hypothesis based on the deep-dive analysis in the right places.
We create customized website variants to the A/B test as per your requirement.
We go a step ahead and give recommendations for designs and layout as per your requirement.
We ensure that your visitors have a seamless experience on the website while the tests are running.
We implement the right way to target page issues and continuously monitor to minimize them.
We let the tests run for at least 2 to 4 weeks, and use statistical methods to determine a sure winner.
We give you detailed reports on the conversion patterns of each variant with insights into the visitor preference.