Mastering Shopify: How to Change Compare Price to Boost SalesTable of ContentsIntroductionWhat is Compare at Price on Shopify?When to Use The Shopify Compare at Price Feature?How to Change Compare at Price in Shopify?How to Bulk Edit Compare At Price on Shopify?Troubleshooting: My Shopify Compare At Price Is Not Showing?ConclusionFAQIn the ever-evolving world of eCommerce, providing value through competitive pricing is crucial. If you're using Shopify, one effective strategy to communicate the value of your deals is by showcasing a compare at price. This feature not only highlights the savings potential for customers but also significantly impacts purchasing decisions. In this comprehensive guide, we'll dive into the nuances of setting and modifying compare prices on Shopify, ensuring your store remains competitive and appealing to your target audience.IntroductionHave you ever stumbled upon a deal online and felt compelled to make a purchase because the savings were just too good to pass up? That moment of excitement and urgency is precisely what Shopify's compare at price feature aims to invoke in shoppers. By illustrating a clear comparison between the original price and the sale price, stores can effectively communicate the value of their offerings, encouraging quicker buying decisions. But how exactly do you navigate this feature to maximize its benefits? This post will guide you through the process, step by step, helping you to leverage compare at prices to drive more sales for your business.What is Compare at Price on Shopify?Before we delve into the how-to's, let's understand what 'compare at price' means in the context of Shopify. Essentially, this feature allows store owners to display two prices: the original price, which is crossed out, and the current sale price. This visual representation of a discount plays a critical role in conveying the savings a customer can enjoy by making a purchase now, thereby fostering a sense of urgency and increasing the perceived value of the product.When to Use The Shopify Compare at Price Feature?The timing and context of using the compare at price feature are as important as the feature itself. It's typically utilized during:Seasonal Sales: Such as Black Friday, Cyber Monday, Christmas, etc., when discounts are expected by customers.Clearing Inventory: To move slow-selling items by making them more appealing through discounts.Product Launches: Offering introductory discounts can entice customers to try new products.Strategically: Overuse of discounts can devalue your brand. Use this feature sparingly to maintain its impact.How to Change Compare at Price in Shopify?Changing the compare at price for your products is a straightforward process. Here’s a step-by-step guide:Access Your Shopify Admin Panel: Navigate to the 'Products' section.Select a Product: Choose the product you wish to edit.Adjust Pricing: In the 'Pricing' section, you’ll find two fields: 'Price' and 'Compare at Price'. Enter your new sale price in the 'Price' field and the original price in the 'Compare at Price' field.Save Changes: Ensure you click 'Save' to update your product listing.Tips for Effective Compare at Price UsageVisual Clarity: Ensure the sale price is prominent and the compare at price is clearly crossed out, making the discount obvious at a glance.Theme Compatibility: The appearance of compare at prices can vary based on your Shopify theme. Make sure your chosen theme supports this feature effectively.Variant Specific Discounts: If a particular size or color isn’t selling as well, consider applying the compare at price to specific variants to boost their appeal.How to Bulk Edit Compare At Price on Shopify?If you're planning a store-wide sale, editing each product individually isn't practical. Fortunately, Shopify allows for bulk edits:Export Product Data: Generate a CSV file of your product data for easy editing.Edit in Bulk: Use a spreadsheet program to modify the 'Compare at Price' fields en masse.Import Updated Data: Upload the edited CSV file back into Shopify to apply the changes across multiple products simultaneously.Troubleshooting: My Shopify Compare At Price Is Not Showing?Occasionally, you might encounter issues where the compare at price isn't displayed correctly. Common fixes include:Ensuring the compare at price is higher than the sale price.Checking if your theme requires additional steps to display compare at prices.Contacting theme support for custom themes that might not automatically show compare at prices.ConclusionEffectively using Shopify's compare at price feature can significantly enhance the attractiveness of your deals, encouraging more customers to make a purchase. By following the strategies and steps outlined in this guide, you can confidently adjust, display, and leverage compare at prices to drive sales and move inventory. Remember, the key lies in striking a balance—use this feature strategically to maintain its impact and preserve your brand's value.FAQQ: Can I set compare at prices for services or digital products on Shopify?A: Yes, the compare at price feature works for any product listed on your Shopify store, including physical items, services, and digital products.Q: How often should I change my compare at prices?A: Adjust your compare at prices based on strategic discounting decisions. Too frequent changes might confuse customers or diminish the perceived value of your products.Q: If I remove the compare at price, will the product revert to its original price?A: Removing the compare at price leaves the current sale price as the only price displayed. If you wish to revert to the original pricing, you'll need to manually adjust the 'Price' field.Q: Can setting a compare at price negatively affect my profit margins?A: While discounts can temporarily reduce margins, they can also boost volume sales and clear inventory. Balance discount strategies with your overall pricing model to ensure profitability.