How to Add an Order Tracking Page to Your Shopify Store

Table of Contents

  1. Introduction
  2. Why An Order Tracking Page Is Beneficial
  3. How to Implement an Order Tracking Page in Shopify
  4. Enhancing The Order Tracking Experience
  5. Best Practices for a Smoother Order Tracking Experience
  6. Conclusion
  7. FAQs:

In the vast ocean of e-commerce, where countless stores vie for customers' attention, offering a delightful shopping experience is pivotal. From the moment a customer lands on your website to the exhilarating instant they unbox their purchase, every step matters. However, there's a crucial phase in this journey that often gets overlooked – the post-purchase experience. Here, the ability to track an order not only enhances customer satisfaction but significantly reduces the flood of "Where's my order?" customer service inquiries. This blog post delves into how to add a tracking page to your Shopify store, ensuring your customers are informed and engaged until their much-awaited package arrives.

Introduction

Imagine making an online purchase with no clue when it would arrive. Anxiety-provoking, isn't it? This scenario underscores the need for an order tracking system - a feature now standard in online retail. It's not merely a luxury; it’s an expectation. An order tracking page in your Shopify store can reduce customer anxiety, cut down on service requests, and portray your brand as trustworthy and professional. Whether you are a seasoned Shopify user or just starting, this guide will walk you through adding a tracking page to your Shopify store, ensuring your customers' post-purchase experience is smooth and reassuring.

Why An Order Tracking Page Is Beneficial

In the digital age, consumers value transparency and instant gratification. An order tracking page offers both, alongside several other benefits:

  • Reduces Customer Service Workload: By allowing customers to self-serve their inquiries about order statuses, you lighten the load on your customer service team.
  • Increases Customer Satisfaction and Trust: Keeping customers in the loop about their order's progress fosters trust and satisfaction, paving the way for repeat business.
  • Enhances Professionalism: A branded tracking page can elevate your store's professional image and encourage customers to shop with confidence.

How to Implement an Order Tracking Page in Shopify

Implementing an order tracking page in Shopify can be approached in several ways, from utilizing Shopify's built-in features to deploying third-party apps or a bit of coding.

Using Shopify Features:

Before Fulfilling Orders: While processing orders, Shopify allows you to add tracking numbers before fulfillment. This number is then included in the shipping confirmation email sent to the customer.

After Fulfilling Orders: If you receive a tracking number post-fulfillment, Shopify lets you add this information to the order. The customer can be notified via email, providing them with a link to their order status page for tracking.

Using Third-Party Tracking Services:

For more comprehensive tracking capabilities, including estimated arrival times and support for various carriers, third-party tracking services like 17track or Trackdog can be integrated. These services usually offer a seamless setup process, from code embedding to Shopify page creation. Remember, tweaking CSS might be needed to align with your store’s aesthetics.

Adding to Store Navigation:

Regardless of the method, ensuring easy access to the tracking page is crucial. Include it in your store's footer or header navigation for maximum visibility.

Enhancing The Order Tracking Experience

While adding a tracking page, consider customization to reflect your brand’s identity. Shopify’s liquid programming language allows for considerable customization, from layout changes to adding customer-specific messages.

Best Practices for a Smoother Order Tracking Experience

To further refine the tracking experience:

  • Streamline Information: Provide clear, concise tracking information to avoid overwhelming your customers.
  • Brand Consistency: Ensure the tracking page aligns with your store's branding to maintain a cohesive customer experience.
  • Customer Communication: Inform your customers about the tracking page through order confirmation emails and on your website.

Conclusion

Incorporating an order tracking page into your Shopify store is more than just a feature – it's about building trust, transparency, and loyalty with your customers. By allowing customers to self-track, you're not only enhancing their shopping experience but also setting your store apart in the competitive eCommerce landscape. Follow this guide to seamlessly integrate an order tracking system into your Shopify store, ensuring your customers remain informed and satisfied from purchase to delivery.

FAQs:

Q: Will adding an order tracking page slow down my Shopify store?
A: Integrating a tracking page is unlikely to impact your store's performance, especially when using Shopify's built-in features or optimized third-party apps.

Q: Can I track orders from all shipping carriers on my Shopify store's tracking page?
A: This depends on the tracking service you integrate. Many services offer extensive carrier support, so choose one that aligns with your shipping partners.

Q: Do customers expect an order tracking page as part of their shopping experience?
A: Absolutely. With the rise of online retail, customers increasingly anticipate transparent and accessible order tracking as part of their shopping journey.

Q: Is it necessary to know coding to add a tracking page on Shopify?
A: Not necessarily. Shopify and many third-party apps offer straightforward, code-free solutions. However, for advanced customization, some HTML/CSS knowledge could be beneficial.

Q: How can I inform my customers about the tracking page?
A: Leverage order confirmation emails and clear navigation within your store to guide customers to the tracking page effortlessly.

Built to inform, thanks to programmatic SEO.

App Stack