How to Add Products to Featured Collection on Shopify: A Comprehensive Guide (Update 2023)

Table of Contents

  1. Introduction
  2. Why Use a Featured Collection?
  3. How to Create and Customize a Featured Collection
  4. Best Practices for a Stellar Featured Collection
  5. FAQ Section

In the dynamic world of e-commerce, standing out is not just an option—it's a necessity. This is where Shopify, a leading e-commerce platform, comes into play, offering an array of features to help merchants thrive. One such feature is the "Featured Collection," a powerful tool for highlighting specific products to capture customer interest right from the homepage. If you're looking to leverage this feature but are unsure how to start, you're in the right place. In this post, we'll guide you through the process of adding products to your featured collection on Shopify, ensuring your best-sellers and seasonal offerings never go unnoticed.

Introduction

Imagine walking into a store where the best products or the latest arrivals aren't immediately visible. The chances of those products catching your eye, let alone you buying them, significantly drop. Similarly, your Shopify store needs to showcase its best offerings front and center. This is where a featured collection proves invaluable. Whether you aim to highlight seasonal favorites, best-sellers, or newly launched items, adding them to a featured collection on Shopify can significantly influence browsing patterns and sales. But how exactly do you add products to a featured collection, and why is it crucial? Let’s explore the answers, ensuring by the end of this post, you'll be equipped to use this feature like a pro.

Why Use a Featured Collection?

Before we dive into the "how," let's discuss the "why." Having a featured collection on your Shopify store serves multiple essential functions:

  1. Highlighting Key Products: It draws attention to specific items you want to promote, whether for seasonal trends, inventory clearance, or new launches.
  2. Improving User Experience: It helps customers find popular or recommended products quickly, improving navigation and overall shopping experience.
  3. Increasing Sales: By strategically selecting which products to feature, you can drive attention to higher-margin items or underexposed inventory, potentially boosting sales.

Understanding these benefits makes it clear why utilizing the featured collection feature is a no-brainer for any Shopify merchant.

How to Create and Customize a Featured Collection

Creating and customizing a featured collection is a straightforward process. Here’s a step-by-step guide:

Step 1: Create a Collection

First, navigate to Products > Collections in your Shopify admin. Click on the 'Create collection' button. Assign a name to your collection (e.g., Best Sellers, New Arrivals), and choose the collection type. You can opt for a manually selected collection or an automated one based on conditions you set.

Step 2: Select Products

For a manual collection, you'll need to add products individually. Click on the 'Add products' button and select the items you wish to feature. If you’ve chosen an automated collection, specify the conditions that products must meet to be included.

Step 3: Customize Your Theme to Add the Featured Collection

Navigate to Online Store > Themes. Find your current theme and click 'Customize.' Here, you can add a new section to your homepage or any other page where you wish to showcase your featured collection. Look for an option titled ‘Featured Collection’ or similar, and select the collection you created earlier.

Step 4: Arrange and Feature Your Products

Once added, you can further customize how your featured collection appears. Decide on the number of rows and products per row, and tweak the layout and design to match your store's aesthetics.

By following these steps, you create a compelling featured collection that stands out to every visitor, driving both engagement and sales.

Best Practices for a Stellar Featured Collection

To maximize the effectiveness of your featured collection, consider these tips:

  • Keep It Fresh: Regularly update your featured collection to reflect seasonal trends, sales events, or new inventory.
  • Curate Thoughtfully: Select products that complement each other or revolve around a theme to tell a cohesive story.
  • Use High-Quality Images: Ensure the product images are high resolution and consistent in style to create a visually appealing collection.

FAQ Section

Q1: Can I have multiple featured collections on my Shopify store?

Yes, you can create and feature multiple collections on different pages or sections of your store to highlight various product ranges.

Q2: How often should I update my featured collection?

It depends on your sales cycle, inventory turnover, and seasonal trends. A general best practice is to refresh your featured collection monthly or in alignment with promotional events.

Q3: Can I automate the addition of products to a featured collection?

Yes, by setting specific conditions (e.g., tag, price, inventory level) when creating a collection, Shopify can automatically add qualifying products to your featured collection.

In closing, mastering the art of adding and managing products in a featured collection on Shopify can significantly impact your store's visual appeal and sales performance. By following the steps and best practices outlined, you'll enhance your store's shopping experience, boost product visibility, and, ultimately, drive more sales. Remember, the key to a successful featured collection lies in careful selection and regular updates to keep your customers engaged and coming back for more.

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