Table of Contents
- Introduction
- A Festive Destination
- Behind the Magic: Hallmark's Core Values
- A Deeper Look into the Live Experience
- Enhanced Experiences: Going Beyond the Ordinary
- Conclusion
- FAQ
Introduction
Picture this: a quaint town square, twinkly lights adorning a towering Christmas tree, and the air filled with the aroma of mulled wine and roasted chestnuts. For fans of Hallmark's beloved holiday films, this idyllic setting soon won’t just be confined to their TV screens. Hallmark is set to unveil a sensational live experience at the Crown Center in Kansas City, Mo., transforming their headquarters’ neighboring spot into a real-life winter wonderland. Through an array of immersive activities and enchanting ambiance, this event promises a slice of holiday magic straight from Hallmark's repertoire.
In this blog, we embark on a journey through what fans and visitors can anticipate from this event, the innovative aspects making it uniquely Hallmark, and why this experience is destined to be a must-visit this festive season.
A Festive Destination
Emulating the Iconic Town Square
From November 29 through December 23, 2024, Crown Center’s transformation into a Hallmark-inspired town square will undoubtedly captivate fans. Hallmark aims to capture the essence of their holiday films by recreating a picturesque setting where visitors can immerse themselves in festive cheer.
Visitors to the town square will find a Christmas market brimming with exclusive Hallmark products, alongside offerings from other holiday vendors. The festive atmosphere will be further enhanced by an ice skating rink, card-sending and gift wrap stations, and an interactive Crayola Community Mural.
Engaging Activities and Experiences
Beyond shopping and skating, this festive venue will offer an array of engaging activities. An interactive light walk and multiple photo opportunities promise Instagram-worthy moments. A distinctive highlight of the experience will be the nightly tree lightings featuring one of the world's tallest Christmas trees — a signature centerpiece towering with festive grandeur.
Adding to this charm are exclusive ticketed activities. These elevated experiences range from meet-and-greets and photo ops with Hallmark stars, workshops with Hallmark artists, and special dining experiences. Fans can also look forward to movie marathons and premieres, along with opportunities to enjoy breakfast with Santa. With such a diverse program, visitors can tailor their experience to their own interests and holiday dreams.
Behind the Magic: Hallmark's Core Values
Crafting Memorable Moments
“Creating ways to help people celebrate and connect is at the very core of our brand DNA at Hallmark, especially during the holiday season,” said Lindsey Roy, SVP of Brand Development at Hallmark. These words underline Hallmark's mission to facilitate joy and connection among people. This live event is not just about recreating fictional settings but about crafting real-life memories that people will treasure.
Bringing a Community Together
The event is designed to be inclusive and open to the public, ensuring that everyone has the opportunity to bask in holiday cheer. The Crayola Community Mural and nightly tree lightings, for example, integrate community participation with festive celebration. This approach aims to bring people together, aligning with Hallmark’s reputation for fostering warm, inclusive communities.
A Deeper Look into the Live Experience
Exclusive Holiday Market
At the heart of the town square, the holiday market will be a hub for Christmas enthusiasts. Visitors can shop exclusive Hallmark merchandise alongside seasonal items from other merchants. This market not only offers a broad array of gift options but also supports local businesses and artisans, amplifying the sense of community and festivity.
Dining and Wintry Treats
Festive food and themed drinks are crucial elements that add layers to the immersive experience. Vendors will be serving winter-themed snacks and beverages that cater to both traditional tastes and modern palates. Whether it’s mulled wine, hot cocoa, or unique holiday treats, the culinary offerings promise to enhance the holiday spirit.
Ice Skating Rink
The ice skating rink is another major attraction, offering families and friends a joyous activity right in the middle of the festively decorated square. Skating amidst the picturesque setting adorned with holiday decor adds to the feeling of being part of a Hallmark movie scene.
Enhanced Experiences: Going Beyond the Ordinary
Ticketed Activities
For those seeking to elevate their visit, ticketed activities provide an incredible array of options. From having breakfast with Santa to enjoying exclusive workshops with Hallmark artists, these offerings bring fairy-tale elements to life. Exclusive talks and photo ops with Hallmark stars offer fans unique opportunities to interact with their favorite actors, adding personal touches to the experience.
Movie Marathons and Premieres
The live experience also encompasses movie marathons and special premieres. These events draw visitors into the heart of Hallmark's storytelling tradition, creating shared experiences that resonate with fans. Watching these beloved films in a setting that mirrors their magical scenes can create a seamless blend of fiction and reality.
Conclusion
The Hallmark live experience at Crown Center is more than just an event; it's a carefully crafted holiday extravaganza designed to bring the spirit of their iconic films into the real world. Through festive markets, engaging activities, and exclusive experiences, it encapsulates the magic of the holiday season in a uniquely Hallmark way.
Whether you’re an ardent admirer of Hallmark films or someone looking to soak in the holiday spirit, this event promises an enchanting and memorable experience. With its community-centric design and a variety of festive attractions, the Hallmark live experience will undoubtedly become a staple holiday tradition for many.
FAQ
What are the dates for the Hallmark live experience? The event will take place every weekend from November 29 to December 23, 2024.
Where is the Hallmark live experience located? It will be held at the Crown Center shopping center in Kansas City, Mo., near Hallmark's headquarters.
Is there an admission fee for the event? The experience is free and open to the public, though exclusive ticketed activities are available for purchase.
What kind of activities are available? Activities include a holiday market, ice skating rink, card-sending and gift wrap stations, interactive light walk, nightly tree lightings, and more. Exclusive ticketed activities also feature meet-and-greets with Hallmark stars, workshops, special dining experiences, and movie marathons.
Can I purchase tickets for the exclusive activities? Yes, tickets for the exclusive activities are on sale now, with VIP packages available in limited numbers.
Join us in this magical journey and create cherished holiday memories at Hallmark's enchanting town square!
