Come gli inserzionisti ottimizzano la spesa pubblicitaria CTV e misurano il successo
How Advertisers Are Optimizing CTV Ad Spend and Measuring SuccessTable of Contents Introduction The Problem of Ad Fraud in Programmatic CTV Ensuring High-Quality Placements in a Fragmented Media Landscape The...
Tesla's Grip on US Electric Car Market Slips in Q2
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AffiniPay Could Be Valued at $3 Billion in Genstar Capital Deal
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CFPB Proposes Rule Requiring Mortgage Services to Help Struggling Homeowners
CFPB Proposes Rule Requiring Mortgage Services to Help Struggling HomeownersTable of Contents Introduction The Need for Change Key Components of the Proposed Rule Broader Implications and Anticipated Benefits Feedback and...
F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New ConsumersTable of Contents Introduction The Rise of Gamification in F&B Marketing Virtual Reality (VR) and Augmented Reality (AR) in F&B Consumer Willingness...
