Table of Contents
- Introduction
- Improved Search Functionality in Items Page
- Revamped Sales Reports
- Managing Potential Duplicate Items
- Leveraging SEM Suggestions in Success Hub
- API Updates: Action Required
- Awareness of Phishing Scams
- Conclusion
- FAQ
Introduction
Navigating the complex landscape of online selling can be a daunting task, especially when marketplace platforms are continually evolving. For sellers on Walmart.com, staying updated with the latest changes is crucial to maintaining a competitive edge. This post delves into the recent enhancements and updates introduced in the July 2024 release for Walmart Seller Center. By the end of this article, you'll have a comprehensive understanding of these updates, how they can benefit your business, and practical steps to implement them effectively.
Improved Search Functionality in Items Page
Simplifying Search with Minimal Input
One of the key updates in the Seller Center experience is the enhanced search functionality on the Items page. Previously, conducting a search required precise input, including correct capitalization and several characters. With the new update, sellers now only need to enter a minimum of two characters to yield search results. Additionally, capitalization is no longer necessary. This seemingly small change can save precious time and reduce frustration by making the search process more efficient.
Enhanced Data Columns for Better Insights
Another significant improvement is the addition of new, sortable columns such as SKU, Ratings, and Reviews. These columns provide sellers with a quick overview of essential metrics, allowing for more informed decision-making. By sorting items based on these new columns, you can prioritize actions based on product performance and customer feedback.
Revamped Sales Reports
Visualizing Data with Ease
Walmart has also overhauled the Account Sales and Item Sales reports. The new features include improved visualizations, making data interpretation more straightforward. Clear and concise graphs and charts replace complex tables, helping you to quickly grasp key performance metrics.
Multi-Metric Viewing and Customization
The updated reports also allow you to view multiple metrics simultaneously. This multi-dimensional perspective offers a more comprehensive understanding of your sales performance. Moreover, additional customization options enable you to tailor reports to your specific needs, focusing on the data points most relevant to your business.
Managing Potential Duplicate Items
Notification Settings for Duplicates
Duplicate listings can clutter your catalog and confuse customers. To address this issue, Walmart has introduced a feature that allows you to review items flagged as potential duplicates within 30 days. By enabling notifications for potential duplicate items in the Seller Center, you can proactively manage and clean up your listings.
Merging or Marking Listings
Once a potential duplicate is identified, you can review your listings by navigating to the Pending Review section or following the link provided via email. Walmart’s system enables you to assess each flagged item and decide whether to merge it with an existing listing or mark it as unique. This process helps maintain a clean and organized product catalog, enhancing the customer shopping experience.
Leveraging SEM Suggestions in Success Hub
Optimizing External Marketing Campaigns
For sellers looking to amplify their reach, Walmart’s Success Hub now offers Search Engine Marketing (SEM) suggestions. These recommendations can be used to optimize external SEM campaigns on platforms like Google and Bing. By leveraging these insights, you can drive more traffic to your listings and boost overall sales.
API Updates: Action Required
Importance of Updating API Integrations
Walmart has rolled out crucial updates to its Items and Disputes API integrations, which are designed to prevent duplicate listing errors. Sellers must update their API integrations by August 26 to ensure their items remain actionable. Failure to update could result in the unpublishing of duplicate listings, in accordance with Walmart’s Duplicates Listings Policy.
Steps to Update
To update your API integrations, follow the detailed instructions provided in the Seller Center. Ensuring your APIs are up-to-date will help maintain the accuracy and efficiency of your product listings, thus safeguarding your sales.
Awareness of Phishing Scams
Identifying and Avoiding Scams
Walmart has alerted sellers to an ongoing phishing scam involving fraudulent emails from the domain @walmartcustomersupport.com. Sellers should disregard and not respond to any emails from this address. Staying vigilant against such scams is essential for maintaining the security of your seller account.
Conclusion
Walmart’s July 2024 updates to the Seller Center are geared towards improving the overall experience for marketplace sellers. From enhanced search functionality and revamped sales reports to better duplicate item management and valuable SEM suggestions, these updates are designed to streamline operations and boost sales.
Staying informed and promptly implementing these changes will help you maintain a competitive edge on Walmart.com. Always update your API integrations on time and remain alert to potential phishing scams to protect your business. By leveraging these new tools and features, you can enhance your selling strategy and achieve greater success on Walmart Marketplace.
FAQ
Why do I only need two characters to search for items now?
Walmart has streamlined the search process to save time and reduce errors. Two characters are sufficient to initiate a search, and capitalization is no longer necessary.
How can I benefit from the new sortable columns like SKU, Ratings, and Reviews?
These new columns provide easy access to vital metrics about your inventory. By sorting these columns, you can better understand product performance and customer feedback, allowing for more strategic decision-making.
What are the key changes in the revamped sales reports?
The new reports feature easier-to-understand visualizations, the ability to view multiple metrics at once, and several customization options. These improvements help you better interpret and act on your sales data.
How do I enable notifications for potential duplicate items?
In the Seller Center, go to the Notifications section in the top navigation bar, then click on Settings to enable notifications for potential duplicate items.
What should I do if I receive emails from @walmartcustomersupport.com?
These emails are part of a phishing scam. Do not respond to such emails and report them through the appropriate channels within Walmart Seller Center.
By embracing these new updates, you can enhance your workflow, avoid potential pitfalls, and drive your business forward on Walmart Marketplace. Stay informed, stay secure, and make the most of the tools and features available to you.
