Table of Contents
- Introduction
- How Does Assortion: Upsell & Bundles Work?
- How Does Lantern ‑ Product Quiz Builder Work?
- How Much Does Assortion: Upsell & Bundles Cost?
- How Much Does Lantern ‑ Product Quiz Builder Cost?
- Cost Analysis: Assortion: Upsell & Bundles vs. Lantern ‑ Product Quiz Builder
- User Reviews & Customer Support Insights
- Integration and Compatibility Comparison
- Conclusion
Introduction
Studies show that it’s significantly easier to sell to an existing customer than to attract a new one, with upselling and cross-selling strategies playing an indispensable role in this dynamic. These techniques not only enhance customer experiences but also substantially boost sales outcomes. Diving into the Shopify app marketplace, we find an array of tools designed to leverage such strategies. In this blog, we'll explore two notable apps: Assortion: Upsell & Bundles and Lantern ‑ Product Quiz Builder, delving into their features, ease of integration, and their impact on the upselling and cross-selling process.
How Does Assortion: Upsell & Bundles Work?
Assortion: Upsell & Bundles emerges as a comprehensive solution aimed at elevating average order value (AOV) through strategic product associations and discounts. It allows merchants to seamlessly create frequently bought together offers, volume discounts, and both pre-and post-purchase upsells. Its array of features supports businesses of all sizes. The integrated analytics provide valuable insights, while the consistent design assures a unified brand experience. Imagine a scenario where a customer adds a camera to their cart and instantly sees a bundle with a tripod and lens cleaning kit, enticing an additional purchase that feels organic and thoughtfully curated.
How Does Lantern ‑ Product Quiz Builder Work?
Lantern ‑ Product Quiz Builder revolutionizes the customer journey by offering personalized shopping experiences through product discovery quizzes. This app scales engagement by suggesting products tailored to individual customer preferences, gleaned from their quiz responses. For businesses, this can mean a dynamic quiz as the gateway to a data-driven inventory showcase that matches a customer's specific needs, helping to increase conversions and reduce returns. The customization options from color schemes to question types cater to brands both large and small, all within a user-friendly interface.
How Much Does Assortion: Upsell & Bundles Cost?
Cost-effective solutions often become a decisive factor for businesses when choosing an upselling and cross-selling app. Assortion: Upsell & Bundles offers a tiered pricing structure starting at $14.99 a month for the Basic plan, which includes volume discounts and product recommendations. The Pro plan, at $29.99 a month, includes popped-based upsells, catering to evolving businesses that need additional marketing tools. For more expansive operations, the Growth plan at $49.99 per month provides an upsell cart drawer feature. Each tier is designed to align with the scaling journey of a business, with no hidden fees across the board.
How Much Does Lantern ‑ Product Quiz Builder Cost?
Similar to Assortion, Lantern offers a tier-based pricing model beginning with a Free plan which includes up to 50 engagements and three single-choice questions—the perfect starting point for new businesses. The Pro plan, at $19.99 a month, introduces an array of advanced features like unlimited questions and email sending, aiming at growing brands. At $39.99, the Advanced plan equips larger businesses with the same features but caters to a more robust engagement volume. Both plans promise to add substantial value without any additional costs outside of the monthly fee.
Cost Analysis: Assortion: Upsell & Bundles vs. Lantern ‑ Product Quiz Builder
When comparing costs, each app delivers distinct features at competitive price points. Both offer a range of options suitable from startup to enterprise levels. Assortion's tiers are slightly more expensive, yet they focus heavily on the actual processes of upselling and bundling. Lantern’s free entry-level plan is particularly appealing for startups, whereas its higher tiers provide advanced functionality for mature businesses intent on leveraging data-driven personalization in customer journeys. Each app offers its own unique take on cost efficiency, depending on a company’s specific needs in upselling and cross-selling.
User Reviews & Customer Support Insights
Is Assortion: Upsell & Bundles Good?
Assortion enjoys a high rating of 4.9 stars, suggesting strong user satisfaction possibly tied to its seamless user interface and robust feature set. With positive feedback likely related to its one-stop-shop nature for upselling and cross-selling, this indicates that users find it effective in increasing AOV. The quality of customer support, although not explicitly detailed in the provided data, could be indicative of the application’s high rating and user trust.
Is Lantern ‑ Product Quiz Builder Good?
Lantern ‑ Product Quiz Builder follows closely with a 4.7-star rating. This strong rating implies that users find the personalized quiz approach valuable in enhancing the shopping experience and aiding product discovery. Efficient customer support, in tandem with its integration capabilities, is likely instrumental in maintaining user satisfaction.
User Preference: Assortion: Upsell & Bundles or Lantern ‑ Product Quiz Builder?
More reviews and a slightly higher rating suggest a slight edge in user preference for Assortion. Its comprehensive approach to upselling and bundling may resonate better with users seeking to boost AOV and streamline their sales funnel. Lantern, while slightly less favored based on ratings, still holds solid user approval, particularly for those prioritizing interactive customer engagement and personalization.
Integration and Compatibility Comparison
Assortion: Upsell & Bundles Integrations:
Assortion offers integration with Shopify’s checkout, presenting a straightforward addition for users on this platform. Enhanced functionality such as analytics and consistent widget design across the Shopify infrastructure may prove invaluable for users seeking a tightly integrated upselling solution.
Lantern ‑ Product Quiz Builder Integrations:
Lantern integrates with notable email marketing and review platforms such as Klaviyo, Mailchimp, Yotpo, and Judge.me. This compatibility allows businesses to enhance their marketing strategies through better data collection and targeted campaigns, translating quizzes into powerful segmentation tools within a Shopify setting.
Conclusion
Assortion: Upsell & Bundles stands out for its comprehensive upselling and cross-selling capabilities, while Lantern ‑ Product Quiz Builder shines in offering a personalized shopping experience through dynamic quizzes. User reviews reflect a high level of satisfaction with both apps, with Assortion leading by a narrow margin in terms of ratings. Regarding integration, Assortion focuses on seamless checkout experiences, whereas Lantern expands marketing reach through compatibility with various platforms. Strengths & Weaknesses: Assortion's strength lies in its robust set of tools for direct sales enhancement, while its higher entry cost could be considered a barrier for fledgling businesses. Lantern’s strength is its engaging customer interaction through quizzes, and its free entry point makes it highly accessible, though its advanced feature set is reserved for paid plans. Recommendations: Assortion could be better suited for businesses that prioritize a smooth, all-encompassing upselling and bundling solution, while Lantern is ideal for those focusing on engagement and personalized customer journeys. If you're concerned with overall value and multifunctionality, Assortion might be the choice for you. However, for those prioritizing customer interaction and tailored experiences, Lantern should not be overlooked. Both apps demonstrate strong capabilities in their respective niches within the upselling and cross-selling ecosystem of Shopify.
Still Searching for the Right Fit?
Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.
Key Features of Frequently Bought Together
Frequently Bought Together brings a host of powerful features to your storefront:
- AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
- Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
- Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
- Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
- High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.
Why We Recommend Frequently Bought Together
In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo, Judge.me, and others, ensures that your recommendations are bolstered by social proof.
Pricing Structure
The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.
Merchant Feedback
The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.
Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.
Explore Frequently Bought Together Now
Transform your store's potential into tangible success—effortlessly.
