Shopify Subscription Apps: Assortion: Upsell & Bundles VS Pennywise ‑ Bundles & Bogo

Table of Contents

  1. Introduction
  2. How Does Assortion: Upsell & Bundles Work?
  3. How Does Pennywise ‑ Bundles & Bogo Work?
  4. How Much Does Assortion: Upsell & Bundles Cost?
  5. How Much Does Pennywise ‑ Bundles & Bogo Cost?
  6. Cost Analysis: Assortion: Upsell & Bundles vs. Pennywise ‑ Bundles & Bogo
  7. User Reviews & Customer Support Insights
  8. Integrations and Compatibility
  9. Conclusion

Introduction

With the global e-commerce market escalating to unprecedented heights, the rise of subscription services is an intriguing trend. Now more than ever, online businesses seek to capitalize on the concept of subscription services. Presented here are two dynamic apps – Assortion: Upsell & Bundles developed by Assortion, launched on December 28, 2021, and Pennywise ‑ Bundles & Bogo by Shoplifters, launched on April 24, 2023. Both apps have significantly influenced the Shopify marketplace.

How Does Assortion: Upsell & Bundles Work?

Assortion: Upsell & Bundles is a one-stop-shop for all upsell and cross-sell needs. Its raison d'être revolves around assisting businesses in increasing their average order value (AOV). So, how does it essentially benefit businesses? For startups, features like frequently bought together and volume discount create engaging atmosphere for the users. For instance, a budding shoe entrepreneur can potentially increase sales by showcasing shoe pairings with popular sports socks or recommending other trending shoe designs. For small to medium-sized businesses, the Assortion app aids in eliminating the hassle of dealing with multiple apps for separate integrations, analytics, and loading speeds. For large enterprises, post-purchase offers come into play. Imagine a giant clothing store, post-purchase offers like a discount on the next purchase can be incredibly enticing for customers, pushing them to make repeat purchases.

How Does Pennywise ‑ Bundles & Bogo Work?

Much like Assortion, Pennywise ‑ Bundles & Bogo also aims to increase the store revenue by creating bundles, BOGO, and volume discounts. With a fully customizable widget, businesses can give the app a touch of their brand aesthetic for seamless integration. From startups offering Mix&Match deals, small businesses creating percentage discounts specific to products or categories, to large enterprises capitalizing on its multilingual support for broader market capture – the features of Pennywise cater to a variety of business needs.

How Much Does Assortion: Upsell & Bundles Cost?

Recognizing the perfect balance between cost-effectiveness and value is paramount in choosing a subscription app. Assortion: Upsell & Bundles offers three pricing tiers. The Basic plan, priced at $14.99/month, comes with volume discount, frequently bought together, product addons, and product recommendations - ideal for small businesses. The Pro plan, at $29.99/month, includes everything from the Basic Plan plus three additional features for those looking to explore upsell and cross-sell avenues further. Lastly, the Growth plan, at $49.99/month, offers all the Pro plan features with an added 'Upsell cart drawer' ideal for established businesses with higher traffic.

How Much Does Pennywise ‑ Bundles & Bogo Cost?

Pennywise offers a comparatively economic Standard plan at $10/month and a Development plan which is free of charge, making it affordable even for startups and businesses on a tight budget.

Cost Analysis: Assortion: Upsell & Bundles vs. Pennywise ‑ Bundles & Bogo

When comparing the two apps, Assortion seems to be the pricier one with increased functionality. In contrast, Pennywise presents a more economical alternative, especially for startups and small internet stores.

User Reviews & Customer Support Insights

Is Assortion: Upsell & Bundles Good?

Sporting an average rating of 4.9 stars and a solid 341 reviews, Assortion is generally lauded by its users. The app's features are likely a hit among the users, while its flawless integration with Shopify's checkout system provides an unbroken browsing and buying experience.

Is Pennywise ‑ Bundles & Bogo Good?

Pennywise shares a similar average rating of 4.9 stars but with fewer (49) reviews. This reflects a positive user response, probably owing to its affordability and seamless integration with Shopify.

User Preference: Which App Wins?

Given that both apps receive almost equal ratings, the choice between the two usually comes down to features, budget, business stage, and specific market niches.

Integrations and Compatibility

Assortion: Upsell & Bundles Integrations:

Assortion integrates primarily with Shopify's checkout, providing a seamless end-to-end customer experience.

Pennywise ‑ Bundles & Bogo Integrations:

Pennywise integrates effectively with Shopify's checkout as well, enabling users to reap its benefits without any hiccups.

Still Searching for the Right Fit?

Choosing the right subscription app for your Shopify store can be a pivotal decision. Have you found yourself wondering if there's a tool that can simplify your subscription management while providing valuable insights into your customer’s journey?

Consider Subscription Plus. Launched in June 2021, this app has swiftly aligned with Shopify's high standards for speed, ease of use, and merchant value. But what makes it stand out?

Ease of Use:

Subscription Plus is designed to integrate seamlessly with your Shopify admin and the latest themes, making the setup a breeze. You can manage your subscriptions directly within the Shopify environment, ensuring a smooth workflow.

Flexibility:

Whether you're selling monthly mystery boxes or offering premium content, the app allows you to create flexible subscriptions for a variety of products and collections. This flexibility extends to your customers as well, who can easily update their information after placing an order.

Insights and Management:

Understanding why customers cancel is just as important as managing active ones. Subscription Plus provides unique insights into subscriber retention, helping you make informed decisions to keep your customer base growing.

Customer Support:

A dedicated support team is ready to assist you, ensuring that any hiccups are resolved promptly, allowing you to focus on what you do best — growing your business.

Pricing:

The app is free to install, with a fee model that scales with your success. You pay nothing for the first $1,000 in order volume per month, and only a 1% revenue share thereafter.

Moreover, the app's reviews speak volumes. Merchants praise its user-friendly platform and the seamless integration with other Shopify services, like Sky Pilot for digital product delivery. While no service is without its challenges, the overall sentiment from users is one of satisfaction and improved operational efficiency. So, if you're looking for a subscription management solution that is both powerful and user-friendly, why not give Subscription Plus a closer look? It might just be the partner you need to streamline your subscriptions and bolster your recurring revenue. Have you experienced the ease of managing subscriptions with Subscription Plus? If not, what's holding you back from trying a solution that could transform your business? Learn More.