Table of Contents
- Introduction
- How Does Marsello: Loyalty & Marketing Work?
- How Does SpurIT: Loyalty Points Manager Work?
- How Much Does Marsello: Loyalty & Marketing Cost?
- How Much Does SpurIT: Loyalty Points Manager Cost?
- Cost Analysis: Marsello: Loyalty & Marketing vs. SpurIT: Loyalty Points Manager
- User Reviews & Customer Support Insights
- Conclusion
Introduction
Did you know that it can cost up to five times more to acquire a new customer than it does to retain an existing one? Loyalty and rewards programs are crucial tools in every retailer's kit, fostering customer retention and encouraging repeat business. Today, we'll dive deep into two Shopify apps that focus on boosting customer loyalty: Marsello: Loyalty & Marketing and SpurIT: Loyalty Points Manager.
How Does Marsello: Loyalty & Marketing Work?
Marsello aims to help brands launch a top-tier loyalty program that works with both Shopify and other Point of Sales (POS) systems. But how does it accomplish this? Marsello comes packed with a suite of features designed to enhance customer engagement. From acquiring loyalty members with points, rewards, VIP tiers, and referrals, it goes the extra mile by allowing the creation of powerful email marketing and SMS campaigns. It also offers practical utility for businesses of all sizes. For startups, Marsello is an affordable way to encourage repeat customers. For medium and large businesses, Marsello's integration capabilities and robust reporting provide essential growth insights.
How Does SpurIT: Loyalty Points Manager Work?
Just like Marsello, SpurIT: Loyalty Points Manager is designed to incentivize customer loyalty and foster repeat purchases. Using this app, businesses can reward customers for shopping and referrals, and even let them use those points as a virtual currency. In addition to its flexible rewards program, SpurIT offers high customizability. Businesses can choose which products participate in the loyalty program and can create urgency by setting expirations for loyalty points.
How Much Does Marsello: Loyalty & Marketing Cost?
When considering any tool to boost your business, it's essential to consider the cost. Marsello offers its Pro Plan for $135/month. This includes a robust suite of features – loyalty Program, Email & SMS Campaigns, Marketing Automation, Google Review Manager, Email Capture Forms, Social Scheduling, Reporting & Insights. For businesses wanting to capitalize on customer loyalty whilst utilizing a rich source of marketing tools, Marsello provides great value.
How Much Does SpurIT: Loyalty Points Manager Cost?
SpurIT offers two pricing tiers for their Loyalty Points Manager tool. The Basic Plan, aimed at those just starting their loyalty program, comes at a cost of $18.95/month. It includes an easy setup, customizable app, many reward conditions, and rapid live chat support. For businesses seeking a more premium service, the Priority Support Plan is $27.95/month and includes up to three hours per month of customizations, a dedicated manager, priority queue for support, and assistance to set up the app, in addition to all features from the Basic Plan.
Cost Analysis: Marsello: Loyalty & Marketing vs. SpurIT: Loyalty Points Manager
In comparing the pricing structures of the two apps, businesses need to consider the value they provide at different price points. While Marsello is pricier, its integrated suite of features may justify the cost for businesses needing a holistic approach to loyalty and marketing. Conversely, SpurIT's Loyalty Points Manager, with its lower cost and various reward conditions offers excellent value for smaller businesses or those just starting on their loyalty program journey.
User Reviews & Customer Support Insights
Is Marsello: Loyalty & Marketing Good?
With an average rating of 4.5 stars from a total of 365 reviews, Marsello: Loyalty & Marketing looks highly regarded by users. Many are likely impressed by its robust features and easy integration.Is SpurIT: Loyalty Points Manager Good?
Coming in with a respectable average rating of 4.3 stars from 51 reviews, SpurIT: Loyalty Points Manager holds its own in the loyalty program space. It may not have as many reviews as Marsello, but users often appreciate SpurIT's customization options and efficient live chat support.Integrations and Compatibility
Marsello: Loyalty & Marketing Integrations:
Marsello integrates seamlessly with tools like Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, Cin7, Heartland Retail, Klaviyo, and Facebook, providing a comprehensive approach to loyalty and marketing.SpurIT: Loyalty Points Manager Integrations:
Unfortunately, SpurIT doesn't offer specific integration information. However, it's always worth checking with the developer for the latest updates on potential integrations.Our Top Recommendations For Your Store
While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:
SC Conjured Referrals
Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.
Hulk Mobile App Builder
Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.
Opinew Product Reviews App UGC
Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.
Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?
