• Pinpoint target audience - Conduct market research and identify your ideal customers. Your target audience should be at the center of everything you do, from the design and UX to the app marketing plan you make to promote your brand.
  • Create user personas - Creating fictional representations of your ideal customers will help you build the brand/product you’re trying to market. Create user journeys based on the target audience research and determine what is expected from your brand.
  • Understand the competition - Research apps in your category to have an overview of the current state of the market and run a comparison to avoid making the same mistakes when it comes to your app; you could potentially include features in your app that others have missed.
  • Pre-launch promotion - Drive traffic by promoting your app on your website/creating a separate landing page, setting up email campaigns, creating signup options to build a mailing list where you can later market features of your app, and promoting your app on social media. You should advertise your landing page on social media, in emails, via influencers - through any form of paid advertising.
  • Post-launch promotion prep - SEO, keyword, and keyphrase optimization are important for ensuring your app ranks on the app store. Do your keyword research on time so your pages and listings are ready to go when your site goes live. You should also use these words in all the marketing materials you make. Build social proof by asking users to leave reviews, and try to get featured on app review websites.
  • Retention - Simplify your registration process, create tutorials or guides that can make the app easier to use, or have an active customer support team to help with any issues. Finally, set goals and track metrics to keep tabs on your progress; you can keep improving your app by tracking your successes and mistakes. Share exciting new information through your email marketing campaign and keep the conversation going on social media - keep your audience interested and engaged. Use segmentation in your email marketing campaign to address the different audiences in your funnel.