Mastering Shopify: How to Remove the Sale Badge Without Losing the Compare-at Price

Table of Contents

  1. Introduction
  2. Understanding the Basics: Shopify Sale Badge and Compare-at Price
  3. Step-by-Step Guide to Removing the Sale Badge
  4. Real-life Scenarios and Solutions
  5. Conclusion
  6. FAQ

In the bustling world of e-commerce, the visual appeal of your online storefront plays a crucial role in attracting and retaining customers. For Shopify store owners, the presentation of products, including the display of sale badges, is a key element of this visual allure. However, not every retailer desires the automatic "sale" badge that appears on discounted items, especially when aiming for a more understated or elegant look. So, how do you remove this badge while retaining the essential compare-at price feature? This comprehensive guide will navigate you through the process, ensuring your store reflects your unique brand identity.

Introduction

Have you ever browsed through your Shopify store and felt that the sale badges were more of a distraction than a benefit? While they're designed to catch the eye and signal a great deal, sometimes they clash with the aesthetic or messaging you're aiming for. Moreover, maintaining the compare-at price is crucial for showing customers the value they're getting, without the need for a visually disruptive badge. You're not alone in this dilemma. Many Shopify store owners seek a more tailored approach to how discounts are displayed, aiming for a balance between visual appeal and functional pricing information. This guide is here to offer a simple yet effective solution.

The removal of the sale badge, while keeping the compare-at price visible, is a topic of considerable interest among Shopify users. Not only does it concern the visual branding of the store, but it also touches on enhancing the user experience by providing clear and concise pricing information without unnecessary distractions. Through a step-by-step explanation, real-life scenarios, and addressing common concerns, this post stands out by offering a clear, authoritative, and easy-to-implement strategy for achieving this balance.

Understanding the Basics: Shopify Sale Badge and Compare-at Price

Before diving into the technicalities, let's clarify what we're dealing with. Shopify themes automatically display a "sale" badge on products that have a compare-at price higher than the actual price, signaling a discount. While effective for promotional strategies, not every store wants this feature. On the other hand, the compare-at price is a valuable tool for showing original pricing versus current sale prices, a practice known to positively affect purchasing decisions by highlighting the deal customers are getting.

Step-by-Step Guide to Removing the Sale Badge

Achieving the desired outcome involves a bit of tweaking in your Shopify theme's code. Fear not, as the process is more straightforward than it sounds, and you won't need extensive coding knowledge to follow through. Here's a simplified guide:

For Most Shopify Themes:

  1. Accessing the Theme Editor: Log in to your Shopify admin panel, go to "Online Store" > "Themes". Find the theme you want to edit and click "Actions" > "Edit code".

  2. Navigating to the Right File: Open the Assets folder and locate the theme.scss.liquid or theme.css.liquid file. This is where most of the styling rules are defined.

  3. Adding the Custom CSS: At the end of this file, add the following CSS code:

    .product-item__badge--sale { display: none !important; }

    This code specifically targets the sale badge element, ensuring it does not display across your store.

  4. Saving Changes: Click 'Save' to apply the changes. Check your store to see the effects.

For the "Dawn" Theme and Similar Layouts:

Recent themes like "Dawn" may require a slightly different approach, given their unique structure and coding standards.

  1. Access the Theme Code: Similar to the first method, navigate to "Online Store" > "Themes", then "Actions" > "Edit code".

  2. Locating the Correct File: Find the component-card.css file within the Assets folder.

  3. Inputting the CSS Code: Paste the same CSS snippet provided above at the end of this file.

  4. Apply the Changes: After saving, review your storefront to ensure the badge is removed, leaving the compare-at prices untouched.

Real-life Scenarios and Solutions

Here are a few hypothetical scenarios where Shopify store owners might want to remove the sale badge:

  • High-end Retailers: A luxury accessory store wants to maintain an elegant, minimalist website design. The conspicuous sale badges disrupt this aesthetic, so removing them while showing the compare-at prices better aligns with their branding strategy.

  • Seasonal Promotions: During special sales like Black Friday, a retailer prefers to use custom graphics and banners instead of the default sale badges. Custom CSS allows for this customization, focusing the shopper's attention on the seasonal branding.

  • Uniquely Branded Products: For stores that sell uniquely crafted items or services, such as handmade goods or personalized coaching sessions, the standard sale badge may not fit the brand's narrative or marketing approach. Customizing the display of pricing and promotions can enhance the brand's story and customer engagement.

Conclusion

Tailoring the shopping experience to align with your brand identity is essential in the competitive landscape of e-commerce. Removing the sale badge on Shopify, while preserving the compare-at price, offers a nuanced approach to showcasing discounts without compromising on aesthetics or customer information. By following the guide provided, you can ensure your store remains both visually appealing and functionally informative, adhering to your unique branding and user experience goals.

Navigating the complexities of e-commerce promotions and presentations can be a daunting task. However, understanding the tools and customization options available within platforms like Shopify can empower you to make informed decisions that best suit your business. Whether you're aiming for elegance, exclusivity, or user-centered clarity, the control is in your hands.

FAQ

  1. Will removing the sale badge affect my store's SEO?

    • No, this visual change does not impact your store’s search engine optimization (SEO). It’s purely aesthetic.

  2. Can I revert the changes if needed?

    • Absolutely. Simply remove the custom CSS code you added, and the sale badge will reappear.

  3. Does this method work for all Shopify themes?

    • While the method is broadly applicable, some themes may have different file names or structures. Always check your specific theme’s documentation for guidance.

  4. Can I apply this change to select products only?

    • Yes, but it involves more complex code customization. You might need to introduce specific classes for products you want to exclude from this rule, which may require professional assistance if you're not comfortable with coding.

  5. Is it possible to customize the sale badge instead of removing it?

    • Yes, you can customize the badge's appearance using similar steps but modifying the CSS to change its color, size, or position instead of hiding it.

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