Shopify Upselling and Cross-selling Apps: Assortion: Upsell & Bundles vs Easy Bundles | Bundle Builder

Table of Contents

  1. Introduction
  2. How Does Assortion: Upsell & Bundles Work?
  3. How Does Easy Bundles | Bundle Builder Work?
  4. How Much Does Assortion: Upsell & Bundles Cost?
  5. How Much Does Easy Bundles | Bundle Builder Cost?
  6. Cost Analysis: Assortion: Upsell & Bundles vs. Easy Bundles | Bundle Builder
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion

Introduction

Did you know that upselling and cross-selling strategies can boost revenue by up to 30%? These techniques aren't just sales tactics; they're also about enhancing customer value and satisfaction. In the age of e-commerce, Shopify apps that offer upselling and cross-selling capabilities have become essential tools for businesses striving to achieve these outcomes. Let's delve into two prominent apps in this realm: Assortion: Upsell & Bundles and Easy Bundles | Bundle Builder. Both apps boast a variety of upselling and cross-selling features and tout seamless integration, poised to significantly impact the user experience and average order value (AOV).

How Does Assortion: Upsell & Bundles Work?

Assortion: Upsell & Bundles streamlines the process of offering related products and incentivizing higher spending through discounts and bundles. With features like product recommendations, volume discounts, and post-purchase upsells, Assortion provides a comprehensive approach to increasing AOV. For businesses of all sizes, these features allow for a tailored approach—startups can leverage product add-ons to gently nudge customers, while larger enterprises can scale their offerings with upsell cart drawers. The utility of these functionalities is evident in scenarios like offering a discount on socks when a customer buys shoes, enticing them to add more to their cart.

How Does Easy Bundles | Bundle Builder Work?

Conversely, Easy Bundles | Bundle Builder focuses on customer engagement through customizable bundle options. Customers can create their own gift boxes or product kits, enjoying tiered discounts along the way. This app's versatility benefits businesses across the board. Startups can explore the appeal of 'Build a Box' features, while larger enterprises can leverage subscription bundles for recurring revenue. Imagine the joy of a customer creating a personalized skincare box for a friend, recommending combinations, and enjoying savings—all increasing the perceived value and cementing brand loyalty.

How Much Does Assortion: Upsell & Bundles Cost?

Cost-effective solutions are the heart of a savvy business strategy. Assortion: Upsell & Bundles offers a tiered pricing structure, starting at $14.99/month for the Basic Plan, which caters to startups looking for volume discounts and product recommendations. The Pro Plan, at $29.99/month, introduces pop-up upsells suitable for growing businesses. At the top is the Growth Plan for $49.99/month, which includes advanced features best suited for large-scale operations. There are no hidden fees, ensuring transparency for potential users.

How Much Does Easy Bundles | Bundle Builder Cost?

Easy Bundles | Bundle Builder, on the other hand, provides a range that starts with a free Development plan aimed at new stores in setup mode. For operational businesses, the pricing starts at $19/month for the Starter Plan. Growing businesses can opt for the Plus Plan at $99/month, which adds personalization and global market support. Large enterprises may invest in the Enterprise Plan at $199/month, which includes dedicated support and is tailored for significant monthly sales.

Cost Analysis: Assortion: Upsell & Bundles vs. Easy Bundles | Bundle Builder

Comparing both apps, Assortion begins with more accessible pricing, while Easy Bundles encourages larger plans, offering comprehensive features for a higher cost. Both apps offer a trial period, allowing users to assess the value firsthand. For small to medium-sized operations, Assortion might present a more cost-effective option, while Easy Bundles may offer better value for businesses looking for advanced personalization and scale.

User Reviews & Customer Support Insights

Is Assortion: Upsell & Bundles Good?

With a stellar average rating of 4.9 stars from 367 reviews, Assortion: Upsell & Bundles has earned user approval likely due to its user-friendly interface and integrated analytics. The positive response could be attributed to its ease of use and the breadth of customization options. While robust customer support data isn't provided, the high ratings hint at a level of satisfaction that often coincides with dependable service.

Is Easy Bundles | Bundle Builder Good?

Easy Bundles | Bundle Builder, also rated at 4.9 stars but from 150 reviews, suggests users value its flexibility in creating custom bundles. The lower review count may reflect a newer market presence but doesn't diminish the quality perceived by its user base. Supported integrations like Klaviyo and Seal Subscriptions may contribute to the positive feedback, enhancing its utility in various marketing efforts.

User Preference: Assortion: Upsell & Bundles or Easy Bundles | Bundle Builder?

While both apps have excellent ratings, Assortion's higher number of reviews might suggest broader market acceptance or a longer presence on Shopify. Easy Bundles's specific focus on bundling could appeal to users looking for that niche, thus capturing a loyal customer segment.

Integration and Compatibility Comparison

Assortion: Upsell & Bundles Integrations:

Assortion: Upsell & Bundles integrates primarily with Shopify's Checkout, streamlining the user experience. Although less extensive in integrations, the app promises a seamless addition to the checkout process.

Easy Bundles | Bundle Builder Integrations:

In contrast, Easy Bundles | Bundle Builder offers a range of integrations including marketing automation and subscription tools, enhancing its attractiveness to users who value a more connected ecosystem within their Shopify store.

Conclusion

Both Assortion: Upsell & Bundles and Easy Bundles | Bundle Builder are formidable players in the upselling and cross-selling space. User reviews for both are overwhelmingly positive, which speaks volumes about their efficiency and impact. When it comes to integrations, Easy Bundles takes the lead with its breadth of third-party connectivity. Strengths & Weaknesses: Assortion excels in integrated analytics and ease of use, while Easy Bundles stands out in its personalization and bundling flexibility. Possible improvements for both could circle around expanding language supports or further integration capabilities. Recommendations: Businesses looking for a simple yet powerful tool for upselling might lean towards Assortion: Upsell & Bundles. Those who prioritize customizable bundles and have an established customer base might find Easy Bundles | Bundle Builder exceptionally beneficial. Assessing the specific features against business needs will guide you to the right choice for your Shopify store's upselling and cross-selling ambitions.


Still Searching for the Right Fit?

Finding the perfect app to enhance your Shopify store's functionality can be a challenge, especially when it comes to upselling and cross-selling. You want an option that not only boosts revenue but elevates your customers' shopping experience. Allow us to introduce a contender that might just end your search: Frequently Bought Together, developed by Code Black Belt.

Key Features of Frequently Bought Together

Frequently Bought Together brings a host of powerful features to your storefront:

  • AI-driven recommendations: Offers personalized product suggestions, based on years of continuous algorithm training.
  • Customizable product bundles: Enables you to create your own bundles for every product to suit your business strategy.
  • Multiple discount types: Includes four types of bundle discounts to tempt customers and improve conversion rates.
  • Seamless theme integration: Adapts beautifully to your store's design, with customizable styles to match your brand.
  • High-performance handling: Efficiently deals with large volumes of products, orders, and high traffic without a hitch.

Why We Recommend Frequently Bought Together

In the landscape of upselling and cross-selling apps, Frequently Bought Together stands out for its sophisticated AI algorithm which has been trained and refined since its launch in March 2017. It’s not merely about increasing order values—it’s about understanding your customers and providing them with valuable recommendations that enhance their shopping experience. Moreover, the app's ability to smoothly integrate with various review platforms like Shopify POS, Yotpo, Judge.me, and others, ensures that your recommendations are bolstered by social proof.

Pricing Structure

The value-packed pricing of Frequently Bought Together begins at $9.99/month, which includes a 30-day free trial. This transparent investment is a testament to the app's confidence in providing ROI through its advanced functionality.

Merchant Feedback

The app boasts a stellar rating of 4.9 out of 2327 reviews. It's clear that merchants aren't just satisfied—they're delighted with the results. From the ease of installation and customization to the exceptional customer support, Frequently Bought Together earns its high praise. The merchants emphasize the significant impact on sales, the professional aesthetic, and the smart bundling options that the app brings to their stores.


Experience the synergy of advanced machine learning and practical e-commerce tools. Let Frequently Bought Together propel your store towards more conversions and a better shopping journey for your customers. The right tools make all the difference—see the proof for yourself.

Explore Frequently Bought Together Now

Transform your store's potential into tangible success—effortlessly.