Table of Contents
- Introduction
- How Does Marsello: Loyalty & Marketing Work?
- How Does Gratisfaction Loyalty Giveaway Work?
- How Much Does Marsello: Loyalty & Marketing Cost?
- How Much Does Gratisfaction Loyalty Giveaway Cost?
- Cost Analysis: Marsello: Loyalty & Marketing vs. Gratisfaction Loyalty Giveaway
- User Reviews & Customer Support Insights
- Conclusion
Introduction
According to statistics, a boost in customer retention rates as little as 5% increases profits by 25-95%. Thus, enabling a loyal, returning customer base is a strategic goal for businesses. Loyalty and rewards programs are golden tools in this regard. These involve rewarding customers for their continued patronage with discounts, points, and other incentives, fostering customer loyalty and consistent business. Today, we will examine two such tools specifically designed for users of the Shopify e-commerce platform - Marsello: Loyalty & Marketing and Gratisfaction Loyalty Giveaway.
How Does Marsello: Loyalty & Marketing Work?
Marsello: Loyalty & Marketing, developed by Marsello, is an all-around tool for customer retention, committed to boosting your brand's loyalty base. Its primary features include Loyalty Program, Email & SMS Campaigns, Marketing Automation, Google Review Manager, Social Scheduling, and Reporting & Insights. Whether you're a startup looking to incentivize first-time customers or a sprawling enterprise seeking to automate marketing, Marsello lends a helping hand. Key tools like the Google Review Manager, for instance, can enhance a brand's reputation in any business scale or niche. Marsello also offers integration with popular software such as Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, and others, providing a seamless loyalty experience. Suppose you own a small fledgling e-store. Marsello's features allow you to set up a Loyalty Program for your customers, incentivizing repeat sales, while the Email Capture Forms can help you build your marketing contacts.
How Does Gratisfaction Loyalty Giveaway Work?
Gratisfaction Loyalty Giveaway, a software offering by Maverick Mav Pty Limited, is designed to grow several aspects of your business, including sales, newsletter subscriptions, viral traffic, shares, referrals, and customer insights. It achieves these through a variety of features, including loyalty and rewards programs, birthdays/anniversaries rewards, giveaways, referral campaigns, and more. Imagine you run a medium-sized business bustling during holiday seasons. Gratisfaction allows you to run holiday-themed contests and rewards programs within minutes. Coupled with integrations with MailChimp, Etsy, Instagram, and Klaviyo, among others, you may gain significant customer engagements and foster brand loyalty in no time.
How Much Does Marsello: Loyalty & Marketing Cost?
Pricing significantly affects app selection. Marsello: Loyalty & Marketing costs $135 per month on the Marsello Pro plan. This cost unlocks all its features, with Loyalty Program, marketing automation, social scheduling, and reporting and insights being just a few of them. The Marsello Pro Plan is ideal for any businesses seeking an all-in-one solution to drive customer retention and loyalty.
How Much Does Gratisfaction Loyalty Giveaway Cost?
Gratisfaction offers a range of plans suited to different business sizes: - Full Featured:100 at a no-cost rate, ideal for start-ups with up to 100 users. - Full Featured:500 for only $19.95 per month, designed for small businesses. - Full Featured:2000 at $39/month, suitable for medium-sized businesses. - Full Featured:5000, priced at $79/month, great for larger businesses. Each plan includes all features and an optional add-on for Footer Credit removal.
Cost Analysis: Marsello: Loyalty & Marketing vs. Gratisfaction Loyalty Giveaway
While Marsello operates with a single pricing tier, Gratisfaction offers flexibility with several tiers. Small businesses or startups may appreciate Gratisfaction's free and low-cost options, while established businesses might see value in Marsello's all-inclusive package.
User Reviews & Customer Support Insights
Is Marsello: Loyalty & Marketing Good?
With a rating of 4.5 stars from 365 reviews, Marsello: Loyalty & Marketing appears to be well-received by its users.Is Gratisfaction Loyalty Giveaway Good?
Another strong contender, Gratisfaction Loyalty Giveaway, also holds a 4.5 stars rating, though with fewer reviews, a total of 83.Which App is Better according to users?
Both apps hold solid 4.5-star ratings, indicating user satisfaction. However, Marsello's higher number of reviews suggests it's been tried and tested by a larger user base.Marsello: Loyalty & Marketing Integrations:
Key Integrations: Marsello offers a plethora of integrations with top-notch software, making it an excellent choice for businesses already using Shopify POS, Checkout, Google My Business, and others.Gratisfaction Loyalty Giveaway Integrations:
Key Integrations: Gratisfaction's list of integrations may be shorter, but includes the fan-favorite Mailchimp, Etsy, and Instagram, which could significantly widen an e-commerce store's reach.Our Top Recommendations For Your Store
While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:
SC Conjured Referrals
Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.
Hulk Mobile App Builder
Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.
Opinew Product Reviews App UGC
Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.
Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?
