Table of Contents
- Introduction
- Important Notice: Deprecation of File Center Page on Seller Center
- Announcing the Upgraded Pricing & Promotions Spec
- Introducing Trend Analysis Feature Under Listing Quality & Rewards
- Ratings & Reviews Manager Update: Enhanced Feedback Insights
- Walmart Preorder Program: Changes to Item Spec 5 Setup
- Important Security Notice: Phishing Scam Alert
- Conclusion
- FAQ
Introduction
Navigating the world of eCommerce can be quite overwhelming with constant changes and updates. Whether you’re a seasoned seller or just beginning your journey, staying informed about the latest updates and features is crucial for maintaining an edge in the competitive marketplace. In this June 2024 Seller Digest Release Notes, we break down the vital changes and exciting new features introduced to help you enhance your operational efficiency and seller experience on the Walmart Marketplace.
In this blog post, we will delve into the following sections:
- Important updates to the Seller Center experience
- Introduction of new features for pricing and promotions
- Enhancements to the Ratings & Reviews Manager
- Updates regarding the Walmart Preorder Program
- Important security notices related to phishing scams
Read on to discover how these updates can impact your selling strategy and optimize your performance on the platform.
Important Notice: Deprecation of File Center Page on Seller Center
Starting July 29, 2024, Walmart Seller Center will no longer provide access to certain reports via the File Center page. This includes Item Sales, Search Insights, Listing Quality Bulk Attribute Editor Specification (Spec), and Listing Quality Bulk Attribute Editor Spec reports. Sellers are advised to download and save these reports locally before the mentioned date to retain access.
By proactively managing these reports, sellers can ensure that they maintain valuable insights for optimizing their sales strategies. Specifically:
- Search Insights reports can help identify popular search keywords that can be used to refine your product listings.
- Listing Quality Bulk Attribute Editor Spec reports provide information on improving the quality and visibility of your listings.
Taking timely action will prevent the loss of crucial data and support better decision-making in the long run.
Announcing the Upgraded Pricing & Promotions Spec
An exciting development in this release is the revamped Pricing & Promotions Specification. This new specification empowers sellers to more efficiently update item pricing and manage promotions. Here’s what you need to know:
- The new spec sheet is designed to streamline the process of updating product prices.
- Sellers can now create and manage promotions more effectively, ensuring that their offerings remain competitive and attractive to buyers.
By leveraging these enhancements, you can better manage your pricing strategies and promotional campaigns, ultimately driving more sales and increasing customer engagement.
Introducing Trend Analysis Feature Under Listing Quality & Rewards
The enhanced Listing Quality & Rewards section now includes a trend analysis feature. This feature provides insights into how specific edits to your listings influence your Listing Quality (LQ) score. With each component of your LQ score broken down, you can see the direct impact of changes made to your product offers.
Here’s why this is significant:
- Visibility: Better understand which elements of your listing are performing well and which need improvement.
- Performance: Focus your efforts on areas that will have the most positive impact on your LQ score, thus enhancing the overall visibility of your products.
Accessing this new feature is straightforward—simply navigate to the Listing Quality & Rewards section and click on 'View Analytics' to get started. This data-driven approach ensures that you can make informed decisions to enhance your listing quality and rewards.
Ratings & Reviews Manager Update: Enhanced Feedback Insights
The Ratings & Reviews Manager has been updated to provide even more in-depth insights into customer feedback. Sellers now have access to product reviews along with linked order information from the past six months. Here are the key features:
- Searchable Reviews: Use specific keywords to find relevant reviews quickly.
- Bookmarking: Save important reviews for future reference.
- Improved Filters: Efficiently sort and filter through feedback to find the most valuable insights.
These enhancements will not only help you better understand customer sentiments but also provide actionable insights to improve your products and customer service.
Walmart Preorder Program: Changes to Item Spec 5 Setup
The official launch of the Walmart Preorder program introduces specific attributes to the Item Spec 5 setup. These attributes are designed to facilitate the management of preorder items. However, it’s important for sellers to note the following:
- Only fill out these attributes if you are enrolled in the Walmart Preorder program.
- Utilizing these attributes without program enrollment will result in your items being unpublished.
This update adds a new dimension to inventory and sales management, allowing you to capture early sales and gauge customer interest before a product is officially released.
Important Security Notice: Phishing Scam Alert
Security is a top priority, and there is currently a phishing scam targeting Walmart Marketplace sellers. These fraudulent emails are sent from an address falsely representing Walmart Customer Support. Sellers should be vigilant and avoid responding to emails from @walmartcustomersupport.com.
Conclusion
In summary, the June 2024 Seller Digest Release Notes bring several noteworthy changes and features for Walmart Marketplace sellers. By staying informed and leveraging these updates, sellers can improve their operations, enhance product visibility, and drive greater customer satisfaction.
Remember to:
- Download and save any necessary reports from the Seller Center before July 29.
- Utilize the upgraded Pricing & Promotions Spec to manage prices and promotions more efficiently.
- Take advantage of the new trend analysis feature to improve your Listing Quality score.
- Use the updated Ratings & Reviews Manager to gain deeper insights into customer feedback.
- Follow the guidelines for the Walmart Preorder program if applicable.
- Stay alert to potential phishing scams and protect your account information.
By adapting to these changes, you can continue to thrive in the competitive eCommerce landscape.
FAQ
What reports will no longer be accessible via the Seller Center after July 29, 2024?
Item Sales, Search Insights, Listing Quality Bulk Attribute Editor Spec, and Listing Quality Bulk Attribute Editor Spec reports will no longer be accessible via the Seller Center. Ensure you download and save these reports locally before the specified date.
How can I benefit from the new Pricing & Promotions Spec?
The new specification allows for easier updates to product pricing and more efficient management of promotional campaigns, helping you stay competitive and attract more buyers.
What is the purpose of the trend analysis feature in Listing Quality & Rewards?
The trend analysis feature provides insights into how specific edits to your listings affect your Listing Quality score, helping you focus on improvements that will enhance your product visibility and sales performance.
How can I make the best use of the updated Ratings & Reviews Manager?
The updated manager allows you to search for reviews using keywords, bookmark important feedback, and navigate through reviews using improved filters, giving you actionable insights to improve your products and customer service.
What steps should I take if I receive a suspicious email from @walmartcustomersupport.com?
Disregard the email and do not respond to it. These emails are part of a phishing scam targeted at Walmart Marketplace sellers.
