How to Remove Compare Price in Shopify: A Definitive Guide

Table of Contents

  1. Introduction
  2. Understanding 'Compare at Price'
  3. How to Remove Compare at Price in Shopify
  4. Conclusion
  5. FAQs

Are you wrestling with the decision of whether to show or hide the 'compare at price' feature on your Shopify site? Maybe you've realized that not all strategies suit every business model, especially when it involves showcasing discounts or sales. If this decision is causing more headache than clarity, you're in the right place. This detailed guide will take you through the steps to remove the compare price on Shopify, ensuring your pricing strategy aligns perfectly with your brand's image and sales goals.

Introduction

Did you know that a well-thought-out pricing strategy can significantly influence customer perception and sales? In the competitive eCommerce arena, the way you present your prices can either propel you towards success or deter potential customers. One feature at the core of such strategies in Shopify is the 'compare at price' option. It's designed to show customers the discount they're getting from the original to the current price. While this feature can be a powerful tool to showcase discounts and increase the perceived value, for some businesses, it may not align with their branding or sales strategy. If showing the original price doesn't fit with your approach, you might be considering removing or modifying this feature. This post will guide you on how to effectively remove or adjust the compare price in Shopify, streamlining your pricing strategy for better customer perception and sales.

By the end of this article, you'll have a clear understanding of how to customize this aspect of your Shopify store, ensuring that your pricing presentation is fully aligned with your business philosophy and customer engagement strategies. Let's dive into the know-how, ensuring your Shopify store reflects your brand's ethos most effectively.

Understanding 'Compare at Price'

Firstly, let’s understand what 'compare at price' means. In Shopify, this feature allows you to display two prices for a single product: the original price and the discounted price. This is especially useful for highlighting sales or discounts, making shoppers feel they are getting a good deal. However, this isn't always the desired approach for every retailer. Some may prefer a more streamlined, less sales-heavy aesthetic or want to simplify their pricing structure without highlighting discounts prominently.

How to Remove Compare at Price in Shopify

Removing or adjusting the compare at price can be achieved through different methods, ranging from quick adjustments in your Shopify admin to slightly more complex solutions involving theme code modifications. Here's a step-by-step guide to various methods available:

For Single Products Without Variants:

  1. Go to Your Shopify Admin: Navigate to the 'Products' section.
  2. Select the Product: Choose the product you want to edit.
  3. Adjust Pricing Information: Simply remove the value in the 'Compare at Price' box, leaving it empty.
  4. Save Changes: Ensure you click 'Save' to apply your changes.

For Products With Variants:

When dealing with products that have variants, you'd follow a similar process but ensure you adjust the compare at price for each variant individually.

Bulk Editing Using Shopify’s Bulk Editor:

  1. Select Multiple Products: In the 'Products' section, select all products you wish to edit.
  2. Bulk Actions: Click on 'Edit Products' and then 'Add Fields'.
  3. Remove Compare at Prices: Select 'Compare at Price', remove the values, and apply the changes.

Using Shopify’s Bulk Price Editor (Third-Party Apps):

For stores with a significant number of products, utilizing a third-party app like Konigle's Bulk Price Editor can simplify the process. This tool allows for bulk editing and removal of compare at prices efficiently.

Editing Theme Code:

In some cases, especially when looking to hide the compare at price from being displayed site-wide without deleting the data, editing your theme's CSS file might be necessary. This approach requires inserting CSS code that effectively hides the compare at price from your customers. It’s a reversible and non-destructive way to manage how prices are displayed.

/* Add this CSS to your theme's stylesheet to hide compare at price */
.price__compare-at {
    display: none;
}

Ensure to backup your theme before making any changes, and consider contacting a professional if you're not confident in editing theme files directly.

Conclusion

Whether you're simplifying your store's aesthetic, streamlining your pricing strategy, or focusing on a luxury brand image that doesn't prioritize obvious discounts, removing or adjusting the 'compare at price' feature in Shopify can significantly impact how your products are perceived. By following the outlined steps, you can effectively manage how discounts and pricing are displayed in your Shopify store, aligning with your branding and sales strategy.

By taking control of how prices are shown, you're better equipped to shape customer perception and influence purchasing decisions in your favor. Remember, the goal is to create a pricing strategy that resonates with your brand and appeals to your target market, maximizing sales while maintaining a clear, consistent brand image.

FAQs

Q: Will removing compare at price affect my store's SEO?
A: No, removing or adjusting the compare at price in Shopify does not directly affect SEO. However, ensuring your product pricing strategy aligns with your overall marketing and SEO strategy is essential.

Q: Can the compare at price feature be toggled on and off easily?
A: While there's no direct toggle, adjusting or removing the compare at price can be done relatively easily through the methods described above, depending on your specific needs.

Q: Is it necessary to remove compare at prices for sales and discounts to be effective?
A: Not necessarily. The effectiveness of sales and discounts can depend on your target market and how they perceive value. Removing the compare at price can be a strategic decision based on how you wish to present product pricing and discounts.

Q: Can I hide the compare at price without removing the data?
A: Yes, by editing your theme's CSS file to hide the compare at price, you can prevent it from being displayed to customers without permanently removing the data.

Q: What should I do if I'm not comfortable editing theme code?
A: If you're not confident in editing theme code, consider hiring a professional Shopify developer or reaching out to Shopify support for assistance. They can help make the necessary adjustments safely.