Table of Contents
- Introduction
- How Does Rivo: Loyalty & Referrals Work?
- How Does Marsello: Loyalty & Marketing Work?
- How Much Does Rivo: Loyalty & Referrals Cost?
- How Much Does Marsello: Loyalty & Marketing Cost?
- Cost Analysis: Rivo: Loyalty & Referrals vs. Marsello: Loyalty & Marketing
- Conclusion
Introduction
Some statistics point out that it costs five times as much to attract a new customer compared to keeping an existing one. Loyalty and rewards programs are important strategies in fostering customer loyalty and repeat sales, making them valuable tools for online businesses. Today, we will be taking a deep dive into two such noteworthy apps in the Shopify landscape: Rivo: Loyalty & Referrals and Marsello: Loyalty & Marketing.
How Does Rivo: Loyalty & Referrals Work?
Rivo: Loyalty & Referrals sets itself apart in the loyalty and referral applications arena, focusing on the singular goal of pushing your customer retention metrics higher. Founder Stuart has created a vibrant product which ships updates every week, delivers world-class customer support (led by ex-Shopify team leads), and integrates with your business without a hitch. DTC brands such as Hexclad, Rareform, and DYPER find the fully customizable loyalty and referral platform adaptable to their growth, given the platform’s capability to handle up to 3,000 monthly orders, create and manage VIP tiers, and customize actions, among other features. Tools like dedicated account manager, API, and a developer toolkit add more dimensions to this versatile platform, lending solid support to businesses that aim at the zenith.
How Does Marsello: Loyalty & Marketing Work?
On the other end of the comparison, we have Marsello: Loyalty & Marketing, which prides itself as a smart solution for bridging a brand’s Shopify platform with their existing POS, to send powerful email marketing and SMS campaigns. The platform is backed by extensive loyalty reports and analytics, which offer a comprehensive view of customer behaviours, informing stronger marketing decisions. Marsello's feature offering is centred on a world-class loyalty & rewards program that belts out rewards, discounts, VIP tiers, and more to amass user loyalty. It stands as a seamless solution for businesses looking to integrate an omnichannel loyalty program without any hiccups. With Marsello, you can dive headlong into campaign automation, and leverage tools to schedule social media posts and manage Google reviews, among other features.
How Much Does Rivo: Loyalty & Referrals Cost?
The cost of a loyalty rewards program can be a game-changer for businesses. Rivo: Loyalty & Referrals offers three price tiers with features to match your business size. 1. The Starter program costs $49/month and allows up to 500 monthly orders, offers advanced rewards, prompts (popups), a loyalty page builder, and one integration. It's perfect for start-ups finding their foot in the game. 2. For rapidly growing businesses, the Growth plan offers additional functionalities for $189/month, doubling allowed monthly orders to 1,000 and including features like custom CSS & Icons and VIP tiers. 3. Enterprises can avail themselves of the Premium package at $349/month, allowing a whopping 3,000 monthly orders and exclusive features like the Rivo Developer Toolkit. Note that the costs could be additionally influenced by hidden fees, transaction charges, or costs linked with integrations.
How Much Does Marsello: Loyalty & Marketing Cost?
Marsello: Loyalty & Marketing offers a singular plan, Marsello Pro, costing $135/month. This cost is inclusive of a loyalty program, email & SMS campaigns, marketing automation, a Google review manager, email capture forms, social scheduling facilities, and reporting, making it a comprehensive package designed to fulfill marketing needs across a broad spectrum of business sizes.
Cost Analysis: Rivo: Loyalty & Referrals vs. Marsello: Loyalty & Marketing
Comparing the two, Rivo: Loyalty & Referrals offers flexible pricing depending on the business scale, while Marsello: Loyalty & Marketing provides a one-size-fits-all solution.
Is Rivo: Loyalty & Referrals Good?
With an average rating of 4.9 stars from a total of 1831 reviews, Rivo: Loyalty & Rewards enjoys a favorable standing among users. Users might appreciate features like easy integration, reliable customer support, and the useful developer toolkit.Is Marsello: Loyalty & Marketing Good?
Marsello: Loyalty & Marketing on the other hand, clocks in an average rating of 4.5 stars with 365 reviews. While the app is lauded for its spot-on email marketing, loyalty program, and campaign automation, below par customer support service might count against it.Rivo: Loyalty & Referrals Integrations:
Rivo: Loyalty & Referrals integrates with Shopify POS, Checkout, Shopify Flow, Klaviyo, Gorgias, Mailchimp, Postscript, Attentive, Sendlane, offering extended functionalities and a bigger room for maneuvering your marketing strategies.Marsello: Loyalty & Marketing Integrations:
Marsello: Loyalty & Marketing also ties up with powerful platforms like Shopify POS, Checkout, Shopify Flow, Google My Business, Lightspeed, Cin7, Heartland Retail, Klaviyo, Facebook to offer you a well-rounded marketing and customer retention tool.Our Top Recommendations For Your Store
While loyalty and rewards programs are key to retaining customers, other tools can also play a significant role in enhancing customer engagement and trust. Here are three apps that can help you build a stronger connection with your customers:
SC Conjured Referrals
Encourage your customers to become brand advocates with SC Conjured Referrals. This app helps you create a referral program that rewards your customers for sharing your products. It’s user-friendly and integrates directly with your Shopify admin, offering a free plan with more robust options starting at $19/month. Merchants appreciate its straightforward setup and the positive impact on sales.
Want to harness the power of word-of-mouth? Try out SC Conjured Referrals today.
Hulk Mobile App Builder
Beyond loyalty programs, providing a seamless mobile shopping experience can significantly increase customer retention. The Hulk Mobile App Builder allows you to create a native mobile app for your Shopify store without any coding. With features like real-time push notifications and a comprehensive dashboard, starting at $79/month, it's a valuable asset for any merchant looking to boost mobile engagement.
Ready to go mobile? Build your app with Hulk Mobile App Builder.
Opinew Product Reviews App UGC
Trust is essential in ecommerce, and displaying authentic customer reviews can help establish that trust. Opinew Product Reviews App UGC enables you to collect and showcase customer reviews, including photo and video reviews. This app offers a free plan and advanced features from $19/month, making it a favorite for its user-friendly interface and excellent customer support.
Looking to build trust with reviews? Start with Opinew today.
Each of these apps offers unique features that can help you improve customer engagement and trust, which are crucial for building loyalty. Which one will you integrate into your Shopify store first?
