App exclusive content

A Mobile App creates an exclusive sales and promotional channel for your business. The information gathered from user sessions and entry points into your app can help you improve your marketing campaigns and sales. Once your marketers have all the information they need, an app will be a better way to get content to your users than traditional marketing methods. This includes personalized push notifications, specially curated app-only offers, exclusive items, and a variety of other loyalty-based campaigns your team might create.

Additionally, your app can be a platform for sharing user-created content, specially curated blogs and tutorials, and other valuable content for your app's visitors.

Adding a sign-in or subscribe button to your Mobile App is a foolproof way to collect customer information, create loyalty programs, and create customer-specific sales offers for the next season.

Push notifications

Push notifications on mobile apps can help you personalize your app by allowing you to reach out directly to customers and clients while keeping them engaged over time. With a good marketing plan, you can let all or some of your app's users know about new products and sales through push notifications.

With the right settings and configurations, your app notifications can help keep your brand or products in the minds of your customers. This raises brand awareness and helps your business drive digital traffic, outperform competitors, and grow revenue.

And once you thoroughly understand your users' browsing patterns and preferences, it can be simple to encourage them to buy additional items while browsing on your app, making your cross-selling strategy pay off. 

An in-app message is a simple way to communicate with your customers, especially since your brand and products are clearly on their minds. However, you should use in-app messages wisely, as each message will take away from the actual app.

An effective strategy includes the following:

  • Sending out valuable offers such as discounts, flash sales, special deals, etc. 
  • Taking advantage of location-based services and geo-targeting technology. For example, sending customers notifications about deals in a particular city or region;
  • Sending your customers relevant and timely notifications based on their physical location to announce a sale to users in the area of business.

 

Use of Social Media

According to Hootsuite, 90% of brands use social media to increase brand awareness.

A strategy for attracting customers and sharing links to your mobile apps on various social media platforms can go a long way toward attracting more customers and increasing app downloads. Because of the large number of people who use social media, it is critical to make your business visible on various social media platforms to increase customer engagement and, ultimately, become more relevant. 

By integrating your mobile app with different social media platforms and encouraging users to log in via social media channels, you can have seamless social sharing in the future, as well as a feedback-providing platform. 

Having good visibility and marketing your app effectively on social media can deliver a huge ROI, especially considering this form of digital marketing is free.

Creating a loyalty program

Having your customers buy stuff on repeat is the ultimate goal of every business, and that is what a customer loyalty program will do for your company. A customer loyalty program can encourage customers to buy more than they would usually, and the rewarding feeling will keep them coming back for more.

A Loyalty Program integrated into your mobile app is a great incentive for customers because it makes them feel appreciated while also allowing them to save money on the go. Furthermore, having a loyalty customer program will result in increased user retention, which is another recipe for your company's continuous revenue growth. 

According to recently conducted research, increasing retention by just 5% through customer loyalty programs can increase revenue by 25% to 95%. It will also provide insights into what your customers are likely to spend their money on, leading to personalization and easing your way of creating custom-created offers for your customers.

Rewarding options

To make your app sticky, use gamification. Gamification in apps hooks users by giving them reasons to keep using the app, like badges, points, and rewards. Based on behavioral science, these features make the CX fun, social, and easy to use, which are powerful motivators. The Simle.io integration is made easier with our app. Adding a social aspect to this can further boost engagement with your app by inspiring users to chase scores on leaderboards, collect points to get prizes, fill a progress bar, and so much more.

Giveaways

They are another popular way to increase app awareness and engagement. You can quickly increase the number of app users with little effort by creating a mechanism for your giveaway that includes parameters such as downloading, registering, or referring a friend to win. And by following through on your amazing offers and engaging valuable content, you can keep those users on board for the long run. So, in the end, a giveaway can be a great way to attract new users to your app, but your content and store offer will keep those new users engaged and wanting to return.