Table of Contents

Introduction

In the world of ecommerce, customer reviews are critical for driving conversions and building trust with potential customers. Fera and Google Reviews Trust Badge are two leading Shopify apps designed to help merchants solicit, manage, and display customer reviews. This post seeks to compare the two, highlighting their key features, benefits, and pricing options.

Overview of Fera

Fera, formerly known as SocialProof, is a powerful app that lets online merchants easily collect, manage, and showcase customer reviews, ratings, and photos.

Key Features of Fera

  1. Product Reviews and Ratings - Fera allows customers to leave detailed product reviews and ratings. These reviews enhance your product's credibility and encourage potential buyers.
  2. Product Badges - With Fera, you can add customizable badges that highlight low stock, recent sales, and customer reviews, creating scarcity and incentivizing customers to buy.
  3. Customizable Widgets - Merchants can create and style their own widgets, ensuring seamless integration with their online store aesthetic.

Benefits of Using Fera

By leveraging social proof in the form of customer testimonials and sales pop-ups, Fera can enhance buyer confidence, hence influencing a positive purchasing decision.

Pricing for Fera

Fera operates on tiered pricing starting with a Free plan, going up to a Pro plan at $99/month, and a custom-priced Enterprise plan for large-scale businesses.

Overview of Google Reviews Trust Badge

Google Reviews Trust Badge is a Shopify app that allows merchants to display their Google Customer Reviews badge on their storefront.

Key Features of Google Reviews Trust Badge

  1. Google Customer Reviews Badge - Display your Google Customer Reviews badge on every page of your site.
  2. Google Seller Ratings - Showcase your seller ratings in Google Ads, improving clickthrough rates and conversions.

Benefits of Using Google Reviews Trust Badge

Potential customers often research businesses before making a purchase. Having a Google Reviews Trust Badge can greatly impact a prospective customer's perception of your business.

Pricing for Google Reviews Trust Badge

Google Reviews Trust Badge is Free to install and does not charge any additional fees.

Direct Comparison

While both Fera and Google Reviews Trust Badge aim to improve customer trust and conversions, they approach it differently. Fera offers an all-in-one solution for social proof including detailed product reviews, customizable widgets, and product badges. On the other hand, Google Reviews Trust Badge focuses purely on showcasing your Google customer reviews.

Pros and Cons

Fera:
  1. Pros: Offers customizable widgets and badges, includes photo and video reviews.
  2. Cons: Pricing can be prohibitive for smaller businesses.
Google Reviews Trust Badge:
  1. Pros: Free to use and the ability to showcase seller ratings in Google Ads.
  2. Cons: Limited to displaying Google customer reviews only.

User Reviews and Ratings

Users generally rate both apps highly. Fera holds an impressive 4.8/5 score on the Shopify app store, while Google Reviews Trust Badge showcases a 4.9/5 rating.

Conclusion/Recommendation

While both Fera and Google Reviews Trust Badge are highly rated, the choice between the two should be based on the specific needs and budget of your business.

Still Searching for the Right Fit?

If you haven't settled on a review app after our comparison, you might want to explore the Shopify Product Reviews & Ratings App by HulkApps. With a 4.7-star rating from over 300 users, this app is more than just a tool—it's a solution. Here's a snapshot of its standout features:

  • Smart AI Approval:

    This tool auto-publishes positive reviews. It means your store always shows the best feedback, helping build trust with shoppers.

  • Social Sharing:

    Share customer reviews easily on social media platforms. It's a great way to let more people know about the good things customers are saying.

  • Photo Reviews:

    Customers can add photos to their reviews. It gives others a real look at what they can expect.

  • Custom Fields:

    Add up to 5 extra fields in your review form. It helps you get more specific feedback about things like product size, color, or delivery.

  • Structured Data:

    Improve your store's online visibility. Show customer review counts in search results, making your products stand out more.

HulkApps offers different plans to fit your needs, including a free option. Check out the HulkApps Product Reviews for a full review solution.